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Ratings Highlights for Tuesday, July 28, 2009
(Final National Ratings)
ABC Family's Hit Comedy Series "10 Things I Hate About You" Delivers Series
Highs in Total Viewers, Adults 18-49 and Across Key 12-34 and 12-17 Demos
"10 Things" is Tuesday's No. 1 Program in Female Teens, Cable's No. 1 Telecast
in Females 12-34 and the No. 1 Scripted Cable Series Telecast in Women 18-34
"10 Things" Qualifies as Cable's No. 1 Program at 8 O'Clock in Women 18-34,
Women 18-49 and Target 12-34 and 12-17 Categories
"Ruby & The Rockits" is TV's No. 1 Program in its Time Period in Females 12-34, Teens and Female Teens, and is TV's No. 2 Telecast for the Entire Day in Female Teens
"10 Things I Hate About You" (8:00-8:30 p.m.)
� In its fourth week, ABC Family's newest hit original series, "10 Things I Hate About You," registered series highs in Total Viewers (1.8 million), Adults 18-49 (782,000), Viewers 12-34 (1.0 million), Females 12-34 (831,000), Teens (562,000) and Female Teens (496,000).
� "10 Things" ranked as Tuesday's No. 1 TV program in Female Teens (496,000/4.1 rating), cable's No. 1 telecast of the day in Females 12-34 (831,000/1.8 rating), and cable's No. 1 scripted series telecast in Women 18-34 (334,000/1.0 rating).
� "10 Things" stood as cable's No. 1 program in the time slot in Women 18-34 (334,000/1.0 rating), Women 18-49 (552,000/0.8 rating), Viewers 12-34 (1.0 million/1.1 rating) and Females 12-34 (831,000/1.8 rating), Teens (562,000/2.3 rating) and Females Teens (496,000/4.1 rating).
� "10 Things" lifted ABC Family to its best numbers in the half hour in 9 months in Viewers 12-34, Female 12-34 and key Teens, and the net's highest deliveries in 9 months with regular programming (excludes "25 Days of Christmas") among Adults 18-49 and Women 18-49.
� Season to date, "10 Things" out-delivers prior 4-week time period averages across the board, including by 74% in Total Viewers (1.6 million vs. 919,000), by 84% in Adults 18-34 (463,000 vs. 252,000), by 53% in Adults 18-49 (698,000 vs. 456,000) and by 174% in Viewers 12-34 (959,000 vs. 350,000).
"Ruby & The Rockits" (8:30-9:00 p.m.)
� At 8:30 p.m., "Ruby & The Rockits" stood as TV's No. 1 program in the half-hour in Females 12-34 (636,000/1.4 rating), Teens (452,000/1.8 rating) and Female Teens (419,000/3.5 rating).
� "Ruby & The Rockits" qualified as Tuesday's No. 2 TV telecast in Female Teens (419,000/3.5 rating).
Source: Nielsen Media Research (Preliminary National Ratings, 7/28/09: Live + Same Day, 10 Things STD: 7/7-7/28/09: most current, Prior 4-Week, 6/9-6/30/09: most current).
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