or


[08/10/09 - 11:05 AM]
ABC Garners Its Strongest Non-Sports Sunday of Summer 2009
ABC spins the numbers for Sunday, August 9.

[via press release from ABC]

Quick Take for Sunday, August 9, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Garners its Strongest Non-Sports Sunday of Summer 2009

"America's Funniest Home Videos" Achieves Summer-High Numbers

On its Return, ABC's "Millionaire" Generates ABC's Biggest Non-Sports Summer Audience in the Time Period in Nearly 2 Years

ABC's Debut of "Shark Tank" Posts Strong Week-to-Week Gains in the Slot And Shows Solid Lead-in Retention of "Millionaire" in Young Adults and Young Women

ABC's "Defying Gravity" Builds on its Week-Earlier Debut with Adults 18-34

Sunday Night (8:00-11:00 p.m.

On a night that included the return of "Millionaire" and the debut of "Shark Tank," opposite competition that included NBC's NFL "Hall of Fame Game" (Buffalo-Tennessee), ABC posted its strongest non-sports Sunday of Summer �09 with Total Viewers (5.0 million) and Adults 18-49 (1.3/4).

� ABC's Sunday night results improved over the same night last year by 1.2 million viewers and by 18% in Adults 18-49 (8/10/08 = 3.8 million and 1.1/3).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Hitting summer-highs in Viewers (5.8 million) and Adults 18-49 (1.5/5-tie), ABC's repeat "America's Funniest Home Videos" earned second place in the 7:00 p.m. hour among young adults.

"Millionaire" (8:00-9:00 p.m.)

Building on its lead-in by 1.2 million viewers (7.0 million vs. 5.8 million) against stiff competition, including NBC's NFL "Hall of Fame Game" and CBS' time-slot regular "Big Brother 11," ABC's return of "Millionaire" finished as the No. 2 non-sports program in the 8 o'clock hour with Total Viewers. From its first half-hour to its second half-hour, "Millionaire" saw its audience grow in both viewers and young adults.

� On its opening night of its 11-night event, "Millionaire" produced ABC's biggest non-sports summer audience during Sunday's 8:00 p.m. hour in nearly 2 years � since 8/19/07.

"Shark Tank" (9:00-10:00 p.m.)

Despite facing NFL competition, ABC's "Shark Tank" debuted with strong retention of its lead-in during the 9 o'clock hour, retaining 87% in Adult 18-49 lead-in (1.3/4 vs. 1.5/5), 100% in Adults 18-34 (0.9/3) and built on "Millionaire" lead by 10% with Women 18-34 (1.1/3 vs. 1.0/3).

� Week to week, "Shark Tank" boosted the hour for ABC by 14% in Total Viewers (4.2 million vs. 3.7 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).

"Defying Gravity" (10:00-11:00 p.m.)

On its second week, ABC's "Defying Gravity" held 91% of its week-earlier series premiere Adult 18-49 delivery (1.0/3 vs. 1.1/3). The new ABC show built on its debut by 20% in Adults 18-34 (0.6/2 vs. 0.5/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/9/09.





  [august 2009]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BIG BROTHER (CBS)
· DEFYING GRAVITY (ABC)
· SHARK TANK (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)









most recent ratings | view all posts
[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.