or


[08/11/09 - 11:48 AM]
ABC Takes Second on Monday in Adults 18-49
ABC spins the numbers for Monday, August 10.

[via press release from ABC]

Quick Take for Monday, August 10, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Monday in Adults 18-49, Improving on its Year-Ago Performance in Viewers and Young Adults

Night 2 of ABC's "Millionaire" is No. 1 at 8pm in Total Viewers and Key Women, Building on its Sunday Telecast and Beating its Unscripted Competition in the Hour

Building on its Lead-in Among Young Adults, "Dating in the Dark" Tops Fox and NBC Originals and Grows from the Previous Week

Monday Night (8:00-11:00 p.m.)

Posting week-to-week increases in viewers and young adults, ABC's Monday lineup finished second on the night among Adults 18-49 (1.4/4-tie).

� ABC improved on the same night last year (8/11/08) by 2.8 million viewers (5.0 million vs. 2.2 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2).

"Millionaire" (8:00-9:00 p.m.)

Night 2 of ABC's "Millionaire" stood as the No. 1 program in the 8 o'clock hour in Total Viewers (7.2 million), leading second-place CBS (5.1 million) by 2.1 million viewers. In addition, "Millionaire" led the time-slot among Women 18-49 (2.0/6) and Women 25-54 (2.3/7). "Millionaire" topped its unscripted competition in the hour in Adults 18-49 (1.5/5), beating NBC's "Great American Road Trip" (1.3/4) and the first hour of Fox's "Teen Choice Awards" (1.3/4).

� Monday's "Millionaire" built on its opening night performance by 3% in Total Viewers (7.2 million vs. 7.0 million) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3). In addition, "Millionaire" was up over Sunday's telecast across all key Women demographics: W18-34/W18-49/W25-54.

"Dating in the Dark" (9:00-10:00 p.m.)

Building on its lead-in among young adults, "Dating in the Dark" placed second at 9:00 p.m. in Adults 18-49 (1.7/5), beating the second hour of Fox's "Teen Choice Awards" by 13% (1.5/4) and NBC's "Law & Order: Criminal Intent" by 42% (1.2/3).

� "Dating in the Dark" grew from the previous week's performance by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/10/09, or as dated.





  [august 2009]  
S
M
T
W
T
F
S
      


· DATING IN THE DARK (ABC)
· GREAT AMERICAN ROAD TRIP, THE (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)











most recent ratings | view all posts
[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.

[09/29/14 - 09:39 AM]
"The Good Wife" Grows by More Than Two Million Viewers Over Its Year-Ago Season Premiere
CBS spins the numbers for Sunday, September 28.

[09/29/14 - 08:46 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Hold Off Premieres on FOX, ABC
FOX's comedy lineup returns up big thanks to crossover event between "Family Guy" and "The Simpsons."

[09/29/14 - 08:37 AM]
ABC's Season Premiere Sunday Is Up with "Once Upon a Time" Opening at Nearly 2 Year-Highs
ABC spins the numbers for Sunday, September 28.

[09/29/14 - 08:19 AM]
NBC Is Currently #1 for the Night in Every Key Measure - Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers
NBC spins the numbers for Sunday, September 28.