or


[08/11/09 - 11:48 AM]
ABC Takes Second on Monday in Adults 18-49
ABC spins the numbers for Monday, August 10.
[via press release from ABC]

Quick Take for Monday, August 10, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Monday in Adults 18-49, Improving on its Year-Ago Performance in Viewers and Young Adults

Night 2 of ABC's "Millionaire" is No. 1 at 8pm in Total Viewers and Key Women, Building on its Sunday Telecast and Beating its Unscripted Competition in the Hour

Building on its Lead-in Among Young Adults, "Dating in the Dark" Tops Fox and NBC Originals and Grows from the Previous Week

Monday Night (8:00-11:00 p.m.)

Posting week-to-week increases in viewers and young adults, ABC's Monday lineup finished second on the night among Adults 18-49 (1.4/4-tie).

� ABC improved on the same night last year (8/11/08) by 2.8 million viewers (5.0 million vs. 2.2 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2).

"Millionaire" (8:00-9:00 p.m.)

Night 2 of ABC's "Millionaire" stood as the No. 1 program in the 8 o'clock hour in Total Viewers (7.2 million), leading second-place CBS (5.1 million) by 2.1 million viewers. In addition, "Millionaire" led the time-slot among Women 18-49 (2.0/6) and Women 25-54 (2.3/7). "Millionaire" topped its unscripted competition in the hour in Adults 18-49 (1.5/5), beating NBC's "Great American Road Trip" (1.3/4) and the first hour of Fox's "Teen Choice Awards" (1.3/4).

� Monday's "Millionaire" built on its opening night performance by 3% in Total Viewers (7.2 million vs. 7.0 million) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3). In addition, "Millionaire" was up over Sunday's telecast across all key Women demographics: W18-34/W18-49/W25-54.

"Dating in the Dark" (9:00-10:00 p.m.)

Building on its lead-in among young adults, "Dating in the Dark" placed second at 9:00 p.m. in Adults 18-49 (1.7/5), beating the second hour of Fox's "Teen Choice Awards" by 13% (1.5/4) and NBC's "Law & Order: Criminal Intent" by 42% (1.2/3).

� "Dating in the Dark" grew from the previous week's performance by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/10/09, or as dated.





  [august 2009]  
S
M
T
W
T
F
S
      


· DATING IN THE DARK (ABC)
· GREAT AMERICAN ROAD TRIP, THE (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· WHO WANTS TO BE A MILLIONAIRE (ABC)




most recent ratings | view all posts
[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.
[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/16/26 - 02:41 PM]
"Monday Night Football" Opens Super Bowl LXI Season with Record-Setting Audience; Broncos-Chiefs Becomes Most-Watched Week 1 Game of ESPN's "MNF" Era
The season opener between the Denver Broncos and Kansas City Chiefs delivered an audience of 23.2 million viewers across ESPN, ABC, ESPN2, ESPN Deportes and NFL+.
[09/16/26 - 02:30 PM]
"Dancing with the Stars" Leaps Back Into the Ballroom as Tuesday's No. 1 Show, Delivering Nearly 7 Million Total Viewers - Scores Show's Biggest Season Premiere in 6 Years
Among Adults 18-49, the "Dancing with the Stars" season opener jumped +40% over last year's premiere, with the show's best premiere performance in the key Adult demographic in nine years.
[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.
[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.
[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.
[09/15/26 - 03:05 PM]
Ohio State/Texas Delivers ABC/ESPN's Top Regular Season Game in 10 Years; "College GameDay" Scores Most-Watched Week 2 Episode Ever
ABC scores two of week 2's top three games, with Alabama at Kentucky winning the afternoon by more than double the competition.
[09/15/26 - 02:58 PM]
FOX's "America's Game of the Week" Comes Out on Top in a Rare Week 1 Head-to-Head Matchup in the National 4:25 PM ET Window
20,346,000 viewers tuned-in to the Philadelphia Eagles win over the Washington Commanders in a window with head-to-head national competition.
[09/15/26 - 01:52 PM]
NBC Sports Delivers 25+ Million Viewers for Both NFL Kickoff Game and "Sunday Night Football" Opener for First Time Since 2015
Sunday's Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC "Sunday Night Football" season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data.
[09/15/26 - 12:01 PM]
Netflix Top 10: Week of September 7 - "The Gentlemen" Brings Sophistication to the No. 1 Spot in This Week's Top 10
"Tyler Perry's Why Did I Get Married Again?" debuted at the top of the English film list, gathering 19.3 million views for its lakeside destination wedding.
[09/14/26 - 03:51 PM]
ESPN Aces Its Most-Viewed US Open Women's Semifinals Action Ever, Averaging 2.2M Viewers
Viewership peaked with 2.6M avg. viewers (9:45-10 p.m. ET) during Coco Gauff's three-set showdown against Elena Rybakina.
[09/14/26 - 11:57 AM]
NFL Gameday in Melbourne on Netflix Scores With an Average 18.5 Million US Viewers for First-Ever NFL Regular Season Game in Australia
Globally, the historic matchup averaged 21.7 million viewers, with fans from over 200 countries and territories tuning in to the first-ever NFL regular season game played in Australia.
[09/14/26 - 09:50 AM]
NFL Kickoff Game on NBC and Peacock Featuring Patriots-Seahawks Tops 25 Million Viewers for Fourth Consecutive Year
In addition, NBC Sports delivered the largest NFL Kickoff Game audience among Adults 18-49 since 2021, averaging 10.0 million viewers in the key demographic across NBC, Peacock, NBC Sports Digital and NFL Digital properties.

[09/10/26 - 11:02 AM]
Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers
The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.