or


[08/11/09 - 11:48 AM]
ABC Takes Second on Monday in Adults 18-49
ABC spins the numbers for Monday, August 10.

[via press release from ABC]

Quick Take for Monday, August 10, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Monday in Adults 18-49, Improving on its Year-Ago Performance in Viewers and Young Adults

Night 2 of ABC's "Millionaire" is No. 1 at 8pm in Total Viewers and Key Women, Building on its Sunday Telecast and Beating its Unscripted Competition in the Hour

Building on its Lead-in Among Young Adults, "Dating in the Dark" Tops Fox and NBC Originals and Grows from the Previous Week

Monday Night (8:00-11:00 p.m.)

Posting week-to-week increases in viewers and young adults, ABC's Monday lineup finished second on the night among Adults 18-49 (1.4/4-tie).

� ABC improved on the same night last year (8/11/08) by 2.8 million viewers (5.0 million vs. 2.2 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2).

"Millionaire" (8:00-9:00 p.m.)

Night 2 of ABC's "Millionaire" stood as the No. 1 program in the 8 o'clock hour in Total Viewers (7.2 million), leading second-place CBS (5.1 million) by 2.1 million viewers. In addition, "Millionaire" led the time-slot among Women 18-49 (2.0/6) and Women 25-54 (2.3/7). "Millionaire" topped its unscripted competition in the hour in Adults 18-49 (1.5/5), beating NBC's "Great American Road Trip" (1.3/4) and the first hour of Fox's "Teen Choice Awards" (1.3/4).

� Monday's "Millionaire" built on its opening night performance by 3% in Total Viewers (7.2 million vs. 7.0 million) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3). In addition, "Millionaire" was up over Sunday's telecast across all key Women demographics: W18-34/W18-49/W25-54.

"Dating in the Dark" (9:00-10:00 p.m.)

Building on its lead-in among young adults, "Dating in the Dark" placed second at 9:00 p.m. in Adults 18-49 (1.7/5), beating the second hour of Fox's "Teen Choice Awards" by 13% (1.5/4) and NBC's "Law & Order: Criminal Intent" by 42% (1.2/3).

� "Dating in the Dark" grew from the previous week's performance by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/10/09, or as dated.





  [august 2009]  
S
M
T
W
T
F
S
      


· DATING IN THE DARK (ABC)
· GREAT AMERICAN ROAD TRIP, THE (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)





most recent ratings | view all posts
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.