or


[09/01/09 - 03:08 PM]
Dance Your Ass Off Most Watched Freshman Series in Oxygen History
Oxygen spins the numbers for Monday, August 31.

[via press release from Oxygen]

"DANCE YOUR ASS OFF" MOST WATCHED FRESHMAN SERIES IN OXYGEN HISTORY

OVER ONE MILLION TOTAL VIEWERS TUNE IN TO WATCH RUBEN WIN

Oxygen Continues to Show Double Digit Ratings Growth Year Over Year

New York - September 1, 2009 - Ruben's triumph on "Dance Your Ass Off" last night made the telecast the most successful season finale of a freshman series in Oxygen history among key demos. Finishing off the season, "Dance Your Ass Off" is now Oxygen's most successful freshman season ever among A18-49, W18-49 and total viewers.

Last night's finale drew in 540,000 A18-49, 423,000 W18-49, 189,000 W18-34 and 1.2 million total viewers, according to Neilson Media Research data. The entire first season averaged 494,000 A18-49; 382,000 W18-49; 179,000 W18-34 and 1,002,000 total viewers. This was only the second Oxygen series ever (after "Bad Girls Club," Season 3) to average more than a million viewers for the season. The show's website drew in over six million page views over the course of the season.

The success of "Dance Your Ass Off" fuels Oxygen's successes in 2009. Across Prime for 2009-to-date, viewership on the network is up 11% among W18-49 from last year (averaging 176,000); up 6% among A18-49 (averaging 232,000); up 18% among F18-34 (averaging 91,000) and up 9% among total viewers (averaging 432,000). Oxygen now ranks #23 among all ad-supported cable nets for F18-49, (up from #24 for the same weeks last year) and #22 among W18-34 (up one spot from #23 last year).

Last night Ruben, a 43-year-old wardrobe designer from Las Vegas was crowned the winner of "Dance Your Ass Off" with a total weight loss of 74 pounds over the course of the season. But it doesn't stop there. Fans can see Ruben again when he and the rest of the cast return during the "Dance Your Ass Off" Reunion special premiering Monday, September 7 at 10pm ET/PT.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [september 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)





most recent ratings | view all posts
[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.