or


[09/01/09 - 03:08 PM]
Dance Your Ass Off Most Watched Freshman Series in Oxygen History
Oxygen spins the numbers for Monday, August 31.

[via press release from Oxygen]

"DANCE YOUR ASS OFF" MOST WATCHED FRESHMAN SERIES IN OXYGEN HISTORY

OVER ONE MILLION TOTAL VIEWERS TUNE IN TO WATCH RUBEN WIN

Oxygen Continues to Show Double Digit Ratings Growth Year Over Year

New York - September 1, 2009 - Ruben's triumph on "Dance Your Ass Off" last night made the telecast the most successful season finale of a freshman series in Oxygen history among key demos. Finishing off the season, "Dance Your Ass Off" is now Oxygen's most successful freshman season ever among A18-49, W18-49 and total viewers.

Last night's finale drew in 540,000 A18-49, 423,000 W18-49, 189,000 W18-34 and 1.2 million total viewers, according to Neilson Media Research data. The entire first season averaged 494,000 A18-49; 382,000 W18-49; 179,000 W18-34 and 1,002,000 total viewers. This was only the second Oxygen series ever (after "Bad Girls Club," Season 3) to average more than a million viewers for the season. The show's website drew in over six million page views over the course of the season.

The success of "Dance Your Ass Off" fuels Oxygen's successes in 2009. Across Prime for 2009-to-date, viewership on the network is up 11% among W18-49 from last year (averaging 176,000); up 6% among A18-49 (averaging 232,000); up 18% among F18-34 (averaging 91,000) and up 9% among total viewers (averaging 432,000). Oxygen now ranks #23 among all ad-supported cable nets for F18-49, (up from #24 for the same weeks last year) and #22 among W18-34 (up one spot from #23 last year).

Last night Ruben, a 43-year-old wardrobe designer from Las Vegas was crowned the winner of "Dance Your Ass Off" with a total weight loss of 74 pounds over the course of the season. But it doesn't stop there. Fans can see Ruben again when he and the rest of the cast return during the "Dance Your Ass Off" Reunion special premiering Monday, September 7 at 10pm ET/PT.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include makeOvermatic, tweetOverse and hormoneOscope. Available in 74 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [september 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)









most recent ratings | view all posts
[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.