HGTV Ranks #8 P25-54 Among All Ad-Supported Cable for Week of 8/31/09
KNOXVILLE, Tenn. [For Immediate Release - September 10, 2009] HGTV's strong Sunday night performance capped off a great week and helped deliver the network's highest ever prime time weekly average audience among key demos, including P18-49 (521,000) and M18+ (341,000). HGTV posted a #8 P25-54 ranking among ad supported cable for the week of 8/31/09 in prime time.
HGTV Design Star's eighth episode on Sunday, 9/6/09 at 10P delivered a 2.41 HH Rtg/1.28 P25-54 Rtg, an increase of 15% and 7%, respectively over the prior episode. The episode garnered HGTV's highest ever average audience for any prime time program in the history of the network among HHs (2,376,000 impressions), P18+ (2,892,000), and W18+ (2,234,000 impressions) and was rated #1 among W25-54 out of all ad-supported cable programs.
On average, the eighth episode delivered 3,046,000 P2 impressions. It also performed well among key female demos, with W25-54 garnering a 1.89 Rtg, an increase of 17% over the prior episode and W18-49 posting a 22% increase versus the prior week with a 1.54 rating. Compared to the prior season of Design Star, the fourth season posted ratings that are 20% ahead among all key demos.
Since the premiere episode, nearly 22 million P2+ and more than 11 million P25-54 have tuned into the fourth season of Design Star.
Bolstered by HGTV Design Star's performance, the third episode of The Property Shop at 11P delivered ratings increases of more than 20% compared to the same time period in 2008.
The strong performances lead HGTV to a #6 P25-54 ranking among ad supported cable in prime on Sunday night. This week's episode of Design Star placed 2nd among all ad supported cable programs on Sunday night among P25-54.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 95 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination which attracts an average of 5 million unique visitors per month. HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming.
The network's branded programming also can be seen in 120 territories across all seven continents and its selected programming is available to military personnel onboard Navy ships and through American Forces Radio & Television Service (AFRTS), which services more than 1,000 outlets in over 175 countries. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks, which also operates Food Network, DIY Network, Fine Living Network and Great American Country.