or


[09/11/09 - 10:28 AM]
Chicks Dig the Vampires! Vampire Diaries Sets Record as the CW's Most Watched Series Premiere Ever
The CW spins the numbers for Thursday, September 10.

[via press release from The CW]

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.84mil) for a series premiere, topping last year's 90210, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.0/10), women 18-49 (2.8/8), teens (2.7/11) and female teens (3.4/14). It also scored the best performance here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.84mil) since Oct. 2007.

THE VAMPIRE DIARIES out-performed last season's Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 11% in viewers.

THE VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 17% in females 12-34, 14% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES was second in the 8:00-9:00p.m. hour with women 18-34 and adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.1mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTE: The final national ratings for both VAMPIRE DIARIES and SUPERNATURAL increased in certain categories from this morning's preliminary ratings, including total viewers and women 18-34. This revised release reflects those changes.

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Ranks as Thursday's #1 Show with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.91mil) for a series premiere, topping last year's 90210, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.1/10), women 18-49 (2.8/8), teens (2.8/11) and female teens (3.5/14). It also scored the best ratings here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.91mil) since Oct. 2007.

VAMPIRE DIARIES was Thursday's #1 show (broadcast & cable) among female teens (3.5/14).

VAMPIRE DIARIES out-performed last season's Smallville debut by 121% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 13% in viewers.

VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 13% in females 12-34, 8% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES ranked first in the 8:00-9:00p.m. hour with women 18-34, teens and female teens. The CW's new series ranked second among adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.2mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.





  [september 2009]  
S
M
T
W
T
F
S
  


· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[03/08/21 - 11:24 AM]
Amazon Prime Video Achieves Massive Royal Opening Weekend with the Launch of "Coming 2 America"
The sequel is the #1 streamed movie of this weekend, with the #1 opening weekend of any other streaming movie in 2021 thus far, and #1 opening weekend of any streaming movie in the past 12 months (post-COVID theater closures), per 3rd party Screen Engine/ASI's weekly PostVODTM ranking.

[03/08/21 - 09:07 AM]
"Oprah with Meghan and Harry: A CBS Primetime Special" Delivers Broadcast Television Event - 17.1 Million Viewers
CBS spins the numbers for Sunday, March 7.

[03/05/21 - 10:06 AM]
Thursday's Broadcast Ratings: "Young Sheldon" Tops Viewers, Demos for CBS
The Eye's comedy helps lead a competitive evening in both categories.

[03/04/21 - 10:35 AM]
Wednesday's Broadcast Ratings: "Name That Tune" Puts FOX on Top
The revival's two-episode finale leads the night among adults 18-49.

[03/03/21 - 10:08 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Race
The network's flagship drama once again helps lead the night among adults 18-49.

[03/02/21 - 10:16 AM]
Monday's Broadcast Ratings: "The Voice" Returns on Top for NBC
The network leads the night in total viewers, shares the demo crown with FOX.

[03/01/21 - 09:30 AM]
Sunday's Broadcast Ratings: "Golden Globe Awards" Put NBC on Top in Demos
The network holds off the competition among adults 18-49 while CBS is the most-watched broadcaster.

[02/28/21 - 11:35 AM]
Saturday's Broadcast Ratings: ABC, NBC Split Demo Race
Meanwhile, CBS leads the night in total viewers.

[02/27/21 - 11:35 AM]
Friday's Broadcast Ratings: "Shark Tank" Puts ABC in Top in Viewers, Demos
The Alphabet holds off the competition in both categories.

[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/26/21 - 09:45 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Young Sheldon" leads the night in both categories.

[02/25/21 - 09:30 AM]
Wednesday's Broadcast Ratings: FOX, "Name That Tune" Top Demo Race
Plus: NBC's all-repeat lineup leads the night among total viewers.

[02/24/21 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Holds Onto Demo Crown for NBC
The network leads the night among adults 18-49 while an all-repeat CBS is the most-watched broadcaster.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/23/21 - 10:42 AM]
Monday's Broadcast Ratings: "The Bachelor" Leads ABC to Demo Victory
Plus: FOX's dramas top the night among total viewers.