or


[09/11/09 - 10:28 AM]
Chicks Dig the Vampires! Vampire Diaries Sets Record as the CW's Most Watched Series Premiere Ever
The CW spins the numbers for Thursday, September 10.

[via press release from The CW]

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.84mil) for a series premiere, topping last year's 90210, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.0/10), women 18-49 (2.8/8), teens (2.7/11) and female teens (3.4/14). It also scored the best performance here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.84mil) since Oct. 2007.

THE VAMPIRE DIARIES out-performed last season's Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 11% in viewers.

THE VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 17% in females 12-34, 14% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES was second in the 8:00-9:00p.m. hour with women 18-34 and adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.1mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTE: The final national ratings for both VAMPIRE DIARIES and SUPERNATURAL increased in certain categories from this morning's preliminary ratings, including total viewers and women 18-34. This revised release reflects those changes.

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Ranks as Thursday's #1 Show with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.91mil) for a series premiere, topping last year's 90210, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.1/10), women 18-49 (2.8/8), teens (2.8/11) and female teens (3.5/14). It also scored the best ratings here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.91mil) since Oct. 2007.

VAMPIRE DIARIES was Thursday's #1 show (broadcast & cable) among female teens (3.5/14).

VAMPIRE DIARIES out-performed last season's Smallville debut by 121% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 13% in viewers.

VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 13% in females 12-34, 8% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES ranked first in the 8:00-9:00p.m. hour with women 18-34, teens and female teens. The CW's new series ranked second among adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.2mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.





  [september 2009]  
S
M
T
W
T
F
S
  


· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.