or


[09/11/09 - 10:28 AM]
Chicks Dig the Vampires! Vampire Diaries Sets Record as the CW's Most Watched Series Premiere Ever
The CW spins the numbers for Thursday, September 10.

[via press release from The CW]

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.84mil) for a series premiere, topping last year's 90210, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.0/10), women 18-49 (2.8/8), teens (2.7/11) and female teens (3.4/14). It also scored the best performance here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.84mil) since Oct. 2007.

THE VAMPIRE DIARIES out-performed last season's Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 11% in viewers.

THE VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 17% in females 12-34, 14% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES was second in the 8:00-9:00p.m. hour with women 18-34 and adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.1mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTE: The final national ratings for both VAMPIRE DIARIES and SUPERNATURAL increased in certain categories from this morning's preliminary ratings, including total viewers and women 18-34. This revised release reflects those changes.

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Ranks as Thursday's #1 Show with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.91mil) for a series premiere, topping last year's 90210, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.1/10), women 18-49 (2.8/8), teens (2.8/11) and female teens (3.5/14). It also scored the best ratings here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.91mil) since Oct. 2007.

VAMPIRE DIARIES was Thursday's #1 show (broadcast & cable) among female teens (3.5/14).

VAMPIRE DIARIES out-performed last season's Smallville debut by 121% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 13% in viewers.

VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 13% in females 12-34, 8% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES ranked first in the 8:00-9:00p.m. hour with women 18-34, teens and female teens. The CW's new series ranked second among adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.2mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.





  [september 2009]  
S
M
T
W
T
F
S
  


· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.

[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[03/30/15 - 08:34 AM]
Sunday's Broadcast Ratings: CBS Holds Onto Top Spots in Viewers, Demos
NCAA overrun helps power the Eye to the front of the broadcast pack last night.

[03/30/15 - 08:34 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers Through Elite Eight
CBS spins the numbers for Sunday, March 29.

[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.