or


[09/29/09 - 02:32 PM]
Adult Swim Adds 3rd Quarter '09 as Basic Cable's #1 Ranking Network for Total Day Delivery of Adults & Men 18-34, 18-24
Cartoon Network spins its Adult Swim numbers for the third quarter of 2009.

[via press release from Cartoon Network]

Adult Swim Adds 3rd Quarter '09 as Basic Cable's #1 Ranking Network For Total Day Delivery of Adults & Men 18-34, 18-24

September 29, 2009

Late-Night Network Achieves Solid Ratings, Delivery Growth Among All Young Adult Demos Compared to 2008

With 3rd Quarter '09 performance numbers now confirmed, Adult Swim once again ranks #1 among ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Despite expanding into the highly competitive 10 p.m. hour in prime time earlier this year, the late-night network continued to build its young adult audience base throughout the quarter, earning solid ratings and delivery growth across its targeted young adult demos. Especially noteworthy is that women 18-34 delivery grew by 35% and women 18-24 delivery by 14% compared to 3rd Quarter last year.

Also of note, the July through September '09 performance extends Adult Swim's #1 quarterly ranking with adults 18-34 among basic cable networks to 16 of the last 18 quarters�since the network premiered separately from Cartoon Network in April 2005. Adult Swim also has ranked #1 in total day delivery of adults 18-24 and men 18-24 for every quarter since becoming an individually rated network.

Among Adult Swim's programming highlights, the Tuesday, Sept. 8 telecast of Family Guy (11:30 p.m.) was the most-watched Adult Swim telecast of the quarter among adults 18-34 (1,650,000), which earned a 2.4 rating. Further highlights of Adult Swim's 3rd Quarter '09 performance vs. its 3rd Quarter �08 numbers include the following:

ADULT SWIM (Monday-Sunday, 10 p.m.-6 a.m.) vs. the Same 2008 Time Period

� Adults 18-34 average delivery (453,000) increased by 12%, and ratings (0.7) by 17%

� Adults 18-24 average delivery (231,000) increased by 6%, and ratings (0.8) were unchanged

� Adults 18-49 average delivery (624,000) increased by 18%, and ratings (0.5) by 25%

� Men 18-34 delivery (276,000) increased by 1%, and ratings (0.8) were unchanged

� Men 18-24 delivery (149,000) increased by 2%, and ratings (1.0) were unchanged

� Men 18-49 delivery (372,000) increased by 8%, and ratings (0.6) by 20%

Adult Swim (AdultSwim.com) is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 10 p.m. to 6 a.m. (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 97 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 6/29/09 � 9/27/09

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.





  [september 2009]  
S
M
T
W
T
F
S
  


· FAMILY GUY (FOX)





most recent ratings | view all posts
[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/24/12 - 02:53 PM]
Record Number of Viewers Flock to Season Finale of A&E's "Duck Dynasty" With 2.6 Million Total Viewers
A&E spins the numbers for Wednesday, May 23.

[05/24/12 - 02:49 PM]
Wednesday's Cable Ratings: ESPN Tops Charts With 76ers/Celtics
Plus: numbers for Bravo's "Around the World in 80 Plates," Spike TV's "American Digger" and Animal Planet's "Man-Eating Super Croc."

[05/24/12 - 02:34 PM]
NBC Finishes the 2011-2012 Season Up 9 Percent vs. Last Year and Ranking #3 Outright for the First Time in Eight Years
NBC spins the numbers for the season to date.

[05/24/12 - 11:41 AM]
Jay Leno Out-Delivers the Time Period's ABC and CBS Competition in Total Viewers, Adults 18-34 and Other Key Categories
NBC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 11:06 AM]
FOX Sets New Broadcast Industry Record With Eighth Consecutive Season Victory Among Adults 18-49
FOX spins the numbers for the May sweeps period and the season to date.

[05/24/12 - 09:43 AM]
ABC is the No. 1 Network in Late-Night in Adults 18-49 for the 6th Week in a Row
ABC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 09:01 AM]
ABC Scores its Biggest Season-Ending Wednesday in 5 Years
ABC spins the numbers for Wednesday, May 23.

[05/24/12 - 08:35 AM]
Wednesday's Broadcast Ratings: "Idol" Wraps on Top, But Down Big from Last Year
The juggernaut's season finale is down 31.46% in adults 18-49 from last year's closer.

[05/23/12 - 04:12 PM]
Tuesday's Cable Ratings: Pacers/Heat Keep TNT on Top
Plus: numbers for Animal Planet's "Call of the Wildman," Syfy's "Hollywood Treasure" and Bravo's "Pregnant in Heels."

[05/23/12 - 02:36 PM]
Discovery Channel's "Deadliest Catch" and "The Devils Ride" Once Again #1 and #2 for Men on Tuesday Night
Discovery spins the numbers for Tuesday, May 22.

[05/23/12 - 02:11 PM]
MTV2's Premiere of "Hip Hop Squares" Delivers Highest Rated and Most Watched Original Series Debut Ever
MTV2 spins the numbers for Tuesday, May 22.