[09/29/09 - 02:35 PM]
TruTV Scores Best Quarter Ever with Tremendous Growth Among Key Demos
truTV spins the numbers for the third quarter of 2009.

[via press release from truTV]

truTV Scores Best Quarter Ever With Tremendous Growth among Key Demos

September 29, 2009

Hit Series Operation Repo, Black Gold and Rehab: Party at the Hard Rock Hotel Help Network Score New Personal Best

truTV scored another triumph by delivering its best quarter ever in primetime delivery of adults 18-34 and men 18-34 and its best third quarter ever among adults 18-49, men 18-49 and men 25-54. The network earned extraordinary growth across the board in primetime, thanks in large part to the outstanding performances of such series as Operation Repo, Black Gold and Rehab: Party at the Hard Rock Hotel.

"After a superb summer, truTV closed out the quarter by reaching all new heights with our targeted viewers," said Marc Juris, executive vice president and general manager of truTV/IN SESSION. "As we look ahead to a fall and winter packed with original series and specials, we�re confident that 2009 is going to take its place at the top of the truTV record books."

truTV�s Q3 2009 Ratings Highlights:

� truTV scored its best quarter ever in primetime among adults 18-34 (237,000) and men 18-34 (127,000). The network also scored its best third quarter ever among adults 18-49 (517,000); men 18-49 (287,000); and men 25-54 (293,000).

� truTV garnered extraordinary primetime growth when compared to Q3 2008, with adults 18-34 up 39%; adults 18-49 up 17%, men 18-34 up 46%; men 18-49 up 26% and women 18-34 up 29%.

� In total day, truTV ranked among ad-supported cable�s Top 10 networks in delivery of men 25-54 (194,000).

� Operation Repo continues to be a breakout hit for 2009, with Q3 premiere telecasts ranking it as ad-supported cable�s #1 entertainment program in its Monday 10 p.m. timeslot among adults 18-34 (641,000); adults 18-49 (1,226,000); men 18-34 (371,000); and men 18-49 (700,000).

� Premiere episodes of the returning hit Rehab: Party at the Hard Rock Hotel (Tuesdays at 10 p.m.) earned Top 5 time-period rankings among cable networks in delivery of men 18-34 (230,000) and men 18-49 (468,000).

� In its second season, Black Gold has brought strong growth to its Wednesday 10 p.m. timeslot compared to the same dates last year, with adults 18-34 up 43%, adults 18-49 up 29%, men 18-34 up 85% and men 18-49 up 65%).

truTV is television�s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 17-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can�t normally experience. truTV�s primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents�, Speeders and Forensic Files. During the daytime, the channel features expert trial coverage under the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [september 2009]  


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