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[10/01/09 - 12:39 PM]
Building Week-To-Week, America's Next Top Model Sashays to Season Highs in Key Demos
The CW spins the numbers for Wednesday, September 30.

[via press release from The CW]

BUILDING WEEK-TO-WEEK, AMERICA'S NEXT TOP MODEL SASHAYS TO SEASON HIGHS IN KEY DEMOS

TOP MODEL Climbs to Season Highs in Women 18-34, Adults 18-34 and Total Viewers

TOP MODEL Scores Time Period's Best Delivery since May

TOP MODEL Improves Over Last Week by Double-Digit Increases in All Demos

TOP MODEL Ranks Second in the Hour with Adults 18-34 and Women 18-34

October 1, 2009 (Burbank, CA) � Building in every category this week, The CW's hit reality series AMERICA'S NEXT TOP MODEL climbed to season highs last night in women 18-34 (2.7/9-tie), women 18-49 (2.4/7), adults 18-34 (1.8/6) and total viewers (3.3mil), according to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 30, 2009.

TOP MODEL also delivered The CW's best performance in the time period since May 09 among women 18-34, adults 18-34, women 18-49, adults 18-49 (1.5/5) and total viewers.

Gaining steam, TOP MODEL improved over last week's telecast by 17% in women 18-34, 13% in adults 18-34, 20% in women 18-49, 15% in adults 18-49, and 17% in total viewers.

Competitively, TOP MODEL ranked second in the 8:00-9:00p.m. hour among women 18-34 and adults 18-34 (tie).

Leading out of TOP MODEL, encores of The CW's freshman drama MELROSE PLACE at 9:00-10:00p .m. improved 0.1 of a rating point from last week's original TBL in adults 18-34 and women 18-34.





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· AMERICA'S NEXT TOP MODEL (CW)
· BEAUTIFUL LIFE, THE (CW)
· MELROSE PLACE (CW)











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