or


[10/08/09 - 01:46 PM]
TBS Opens 2009 Mlb Postseason with Biggest Audience Since 2005
TBS spins the numbers for Wednesday, October 7.

[via press release from TBS]

TBS Opens 2009 MLB Postseason with Biggest Audience Since 2005

October 08, 2009

TBS took the field for its 2009 MLB Postseason coverage with the most-watched day one of the LDS since 2005, averaging 4,933,000 total viewers for tripleheader coverage. The network also saw double-digit growth compared to last year, averaging a 3.3 U.S. household rating for all three games, which was a 14% ratings increase over day one of 2008. In addition, total average viewers increased 16% (4,933,000 vs. 4,256,000) and households were up 14% (3,792,000 vs. 3,316,000) versus last year. TBS also recorded its most-watched total day in 2009 to date.

Overall, day one of the League Division Series saw significant growth in all key demos, including:

� A18-34: +32%, 1,115,000 this year vs. 847,000 in 2008

� A18-49: +16%, 2,291,000 vs. 1,980,000

� A25-54: +11%, 2,293,000 vs. 2,070,000

� M18-34: +32%, 802,000 vs. 608,000

� M18-49: +12%, 1,639,000 vs. 1,461,000

� M25-54: +8%, 1,650,000 vs. 1,529,000

TBS's exclusive coverage of LDS game one matchups delivered strong results, including:

� The network's primetime game of the Minnesota Twins @ New York Yankees earned a 4.3 U.S. household rating, up 23%, and 6,607,000 total viewers, up 23% over last year's Los Angeles Dodgers @ Chicago Cubs game in the same time slot.

� The Twins/Yankees game delivered a 21.6 rating in the Minneapolis/St. Paul market and a 13.4 rating in the New York market.

� The St. Louis Cardinals @ Los Angeles Dodgers game delivered a 3.3 U.S. household rating, up 10%, and 4,973,000 total viewers, up 12% over last year's Boston Red Sox @ Los Angeles Angles of Anaheim game.

� The Cardinals/Dodgers game delivered a 20.0 rating in the St. Louis market and a 9.6 rating in the Los Angeles market.

� Finally, the average household rating for the Colorado Rockies @ Philadelphia Phillies was even with last year's Milwaukee Brewers @ Philadelphia Phillies game, receiving a 2.0 U.S. household rating and 2,758,000 total viewers.

� The Rockies/Phillies game delivered a 15.5 rating in the Philadelphia market and a 5.9 rating in the Denver market.

The MLB Postseason on TBS continues today with another tripleheader featuring the Colorado Rockies @ Philadelphia Phillies (2:30 p.m. ET), St. Louis Cardinals @ Los Angeles Dodgers (6 p.m. ET) and Game #1 of the Boston Red Sox @ Los Angeles Angels of Anaheim (9:30 p.m. ET). Friday's doubleheader coverage will feature Game #2 between the Minnesota Twins and the New York Yankees at 6 p.m. (ET), followed by Game #2 of the Boston Red Sox @ Los Angeles Angels of Anaheim at 9:30 p.m. (ET). TBS MLB on Deck will lead off the coverage with a 30-minute pre-game beginning at 5:30 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS's daily coverage, following the completion of the Red Sox/Angels game.

Source: Based on Nielsen Media Research, Live data for dates prior to 2005. Live + Same Day data for dates proceeding. MLB League Divisional Series Day 1 TBS, 10/07/09, 10/01/08, 10/03/07, ESPN / FOX 10/03/06, 10/04/05. TBS: Total Day (12-29-08 - 10-07-09).





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.