or


[10/12/09 - 11:03 AM]
Record Dvr Usage Makes CBS's Big Premiere Week Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

RECORD DVR USAGE MAKES CBS'S BIG PREMIERE WEEK EVEN BIGGER

CBS's BIG PREMIERE WEEK GETS EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK INCREASES CBS'S PREMIERE WEEK AVERAGES BY MORE THAN +1.2 MILLION VIEWERS AND BY +0.4 to +0.5 RATINGS POINTS IN KEY DEMOS

15 CBS Programs See Viewership Boosted By More Than +1 Million Viewers; 13 Programs Gain at Least a Half a Rating Point in Adults 18-49

"The Mentalist" Has the Second Largest Increase in Playback on Television Boosting Its Premiere Night Total by Nearly 3 Million; "CSI" Uncovers More Than 2.2 Million Additional Viewers

"CSI" and "The Mentalist" Gain a Full Rating Point in Adults 18-49 and "The Big Bang Theory" Adds Another +0.9 Rating Point

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS premiere week ratings posted significant lifts in viewers, adults 18-49 and adults 25-54, according to Nielsen live +7 day ratings for the first week of the season.

Among viewers, THE MENTALIST had the second largest lift among all primetime programs, gaining nearly 3 million additional viewers (+2.95m) and CSI gained more than two million more (+2.22m). Among adults 18-49, CSI and THE MENTALIST notched increases of a full rating point while THE BIG BANG THEORY scored a +0.9 of a rating point gain.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Chief Research Officer, CBS and President, CBS VISION. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

With live plus 7-day viewing factored in, CBS's premiere week averages increased by +1.2 million viewers (12.99m from 11.77m), +0.4 in adults 18-49 (3.6/10 from 3.2/09) and +0.5 in adults 25-54 (4.6/11 from 4.1/11) over its live plus same day scores.

Moreover, 15 CBS programs saw lifts of more than one million viewers compared to their live plus same day averages, 13 programs gained at least a half a rating point in adults 18-49 and 16 programs gained at least half a rating point in adults 25-54 compared to live plus same day ratings.

CBS programs with lifts of one million viewers:

� THE MENTALIST (+2.95m)

� CSI (+2.22m)

� NCIS (+1.93m)

� CRIMINAL MINDS (+1.91m)

� CSI: MIAMI (+1.90m)

� THE BIG BANG THEORY (+1.83m)

� NCIS: LOS ANGELES (+1.78m)

� TWO AND A HALF MEN (+1.75m)

� THE GOOD WIFE (+1.52m)

� NUMBERS (+1.51m)

� CSI: NY (+1.40m)

� GHOST WHISPERER (+1.18m)

� HOW I MET YOUR MOTHER (+1.13m)

� SURVIVOR: SAMOA (+1.08m)

� MEDIUM (+1.07m)

CBS programs with lifts of a half a rating point or more in adults 18-49:

� CSI (+1.0)

� THE MENTALIST (+1.0)

� THE BIG BANG THEORY (+0.9)

� CSI: MIAMI (+0.7)

� TWO AND A HALF MEN (+0.7)

� HOW I MET YOUR MOTHER (+0.7)

� NCIS (+0.6)

� CRIMINAL MINDS (+0.6)

� CSI: NY (+0.6)

� SURVIVOR: SAMOA (+0.5)

� NCIS: LOS ANGELES (+0.5)

� THE GOOD WIFE (+0.5)

� NUMB3RS (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54:

� THE MENTALIST (+1.2)

� CSI (+1.1)

� THE BIG BANG THEORY (+1.1)

� CRIMINAL MINDS (+0.9)

� TWO AND A HALF MEN (+0.8)

� NCIS (+0.8)

� CSI: MIAMI (+0.8)

� SURVIVOR: SAMOA (+0.7)

� THE GOOD WIFE (+0.7)

� HOW I MET YOUR MOTHER (+0.7)

� NCIS: LOS ANGELES (+0.6)

� NUMB3RS (+0.6)

� GHOST WHISPERER (+0.5)

� CSI:NY (+0.5)

� MEDIUM (+0.5)

� THE AMAZING RACE (+0.5)





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)





most recent ratings | view all posts
[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.