or


[10/12/09 - 11:03 AM]
Record Dvr Usage Makes CBS's Big Premiere Week Even Bigger
CBS further spins the numbers for the week of September 21-27.

[via press release from CBS]

RECORD DVR USAGE MAKES CBS'S BIG PREMIERE WEEK EVEN BIGGER

CBS's BIG PREMIERE WEEK GETS EVEN BIGGER

ALL-TIME HIGH LIVE PLUS 7-DAY DVR PLAYBACK INCREASES CBS'S PREMIERE WEEK AVERAGES BY MORE THAN +1.2 MILLION VIEWERS AND BY +0.4 to +0.5 RATINGS POINTS IN KEY DEMOS

15 CBS Programs See Viewership Boosted By More Than +1 Million Viewers; 13 Programs Gain at Least a Half a Rating Point in Adults 18-49

"The Mentalist" Has the Second Largest Increase in Playback on Television Boosting Its Premiere Night Total by Nearly 3 Million; "CSI" Uncovers More Than 2.2 Million Additional Viewers

"CSI" and "The Mentalist" Gain a Full Rating Point in Adults 18-49 and "The Big Bang Theory" Adds Another +0.9 Rating Point

With DVR playback reaching an all-time high, up +36% versus premiere week last year and up +64% over 2007, CBS premiere week ratings posted significant lifts in viewers, adults 18-49 and adults 25-54, according to Nielsen live +7 day ratings for the first week of the season.

Among viewers, THE MENTALIST had the second largest lift among all primetime programs, gaining nearly 3 million additional viewers (+2.95m) and CSI gained more than two million more (+2.22m). Among adults 18-49, CSI and THE MENTALIST notched increases of a full rating point while THE BIG BANG THEORY scored a +0.9 of a rating point gain.

"With the growth of DVR penetration and usage, we can no longer evaluate the performance of programs simply based on ratings delivered the following day," said David Poltrack," Chief Research Officer, CBS and President, CBS VISION. "Viewers are now watching their favorite programs on their schedules as well as ours. The industry must now switch our collective focus away from the 'partial' overnight audience reports to the full audience reports when they come out some weeks later. That is when we see the true drawing power of the primetime broadcast network programs, which is only being enhanced by this new technology."

With live plus 7-day viewing factored in, CBS's premiere week averages increased by +1.2 million viewers (12.99m from 11.77m), +0.4 in adults 18-49 (3.6/10 from 3.2/09) and +0.5 in adults 25-54 (4.6/11 from 4.1/11) over its live plus same day scores.

Moreover, 15 CBS programs saw lifts of more than one million viewers compared to their live plus same day averages, 13 programs gained at least a half a rating point in adults 18-49 and 16 programs gained at least half a rating point in adults 25-54 compared to live plus same day ratings.

CBS programs with lifts of one million viewers:

� THE MENTALIST (+2.95m)

� CSI (+2.22m)

� NCIS (+1.93m)

� CRIMINAL MINDS (+1.91m)

� CSI: MIAMI (+1.90m)

� THE BIG BANG THEORY (+1.83m)

� NCIS: LOS ANGELES (+1.78m)

� TWO AND A HALF MEN (+1.75m)

� THE GOOD WIFE (+1.52m)

� NUMBERS (+1.51m)

� CSI: NY (+1.40m)

� GHOST WHISPERER (+1.18m)

� HOW I MET YOUR MOTHER (+1.13m)

� SURVIVOR: SAMOA (+1.08m)

� MEDIUM (+1.07m)

CBS programs with lifts of a half a rating point or more in adults 18-49:

� CSI (+1.0)

� THE MENTALIST (+1.0)

� THE BIG BANG THEORY (+0.9)

� CSI: MIAMI (+0.7)

� TWO AND A HALF MEN (+0.7)

� HOW I MET YOUR MOTHER (+0.7)

� NCIS (+0.6)

� CRIMINAL MINDS (+0.6)

� CSI: NY (+0.6)

� SURVIVOR: SAMOA (+0.5)

� NCIS: LOS ANGELES (+0.5)

� THE GOOD WIFE (+0.5)

� NUMB3RS (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54:

� THE MENTALIST (+1.2)

� CSI (+1.1)

� THE BIG BANG THEORY (+1.1)

� CRIMINAL MINDS (+0.9)

� TWO AND A HALF MEN (+0.8)

� NCIS (+0.8)

� CSI: MIAMI (+0.8)

� SURVIVOR: SAMOA (+0.7)

� THE GOOD WIFE (+0.7)

� HOW I MET YOUR MOTHER (+0.7)

� NCIS: LOS ANGELES (+0.6)

� NUMB3RS (+0.6)

� GHOST WHISPERER (+0.5)

� CSI:NY (+0.5)

� MEDIUM (+0.5)

� THE AMAZING RACE (+0.5)





  [october 2009]  
S
M
T
W
T
F
S
    


· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."