or


[10/22/09 - 10:14 AM]
Late Show Places First in Viewers, Adults 18-49 and Adults 25-54 for the Third Time in the Last Four Weeks
CBS spins the late-night numbers for the week of October 12-16.

[via press release from CBS]

"LATE SHOW" WINS AGAIN

"LATE SHOW" PLACES FIRST IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 FOR THE THIRD TIME IN THE LAST FOUR WEEKS

"The Late Late Show" Finishes First in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN placed first in viewers, adults 18-49 (tie) and adults 25-54 for the third time in the last four week, according to Nielsen live plus same day ratings for the week ending Oct. 16.

LATE SHOW posted a 3.0/08 in households with an average of 4.20m viewers, 1.0/04 in adults 18-49 and 1.4/06 in adults 25-54.

LATE SHOW beat "The Tonight Show" in households by +67% (vs. 1.8/05), viewers by +68% (vs. 2.50m), adults 25-54 by +17% (vs. 1.2/05) and tied in adults 18-49 (1.0/04 each).

Season-to-date, LATE SHOW improved its competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +78% in households this season (3.2/08 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08). In viewers, LATE SHOW has an +81% advantage (4.59m vs. 2.53m) compared to trailing by -17% last year (3.97m vs. 4.81m). In adults 25-54, LATE SHOW enjoys a +25% advantage in 2009 (1.5/06 vs. 1.2/05) compared to -6% in 2008 (1.5/06 from 1.6/06). In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -8% (1.2/05 vs. 1.3/05).

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.5/05 in households with 1.96m viewers. LATE LATE SHOW was up +25% in adults 18-34 (0.5/03 from 0.4/02) and even in both adults 25-54 (0.7/04) and adults 18-49 (0.6/04) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.1/04, +36%), viewers (vs. 1.49m, +32%) and tied in adults 25-54. LATE LATE SHOW also beat "Jimmy Kimmel Live" in households (vs. 1.3/04, +15%), viewers (vs. 1.71m, +15%), adults 25-54 (vs. 0.6/03, +17%), adults 18-49 (vs. 0.5/03, +20%) and adults 18-34 (vs. 0.4/02, +25%).

Season-to-date, LATE LATE SHOW improved its competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +40% advantage in viewers (2.02m vs. 1.44m) compared to trailing by -3% last year (1.83m vs. 1.89m). In adults 25-54, CBS leads by +14% (0.8/04 vs. 0.7/04) compared to a tie in 2008 (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04, each). In 2008, CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.