or


[10/26/09 - 12:30 PM]
The CW Again Leads All Nets in Percent Increases from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 5-11.

[via press release from The CW]

THE CW AGAIN LEADS ALL NETS IN PERCENT INCREASES FROM LIVE+7 DVR PLAYBACK

90210 Ratings More Than Double in Live+7 in Key Demos, The Largest Percent Gains of Any Show on Any Network

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

October 26, 2009 (Burbank, CA) - The CW Network continues to lead all networks in percentage ratings gains from all DVR playback in primetime for the week ending October 10, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.21rtg v. 1.38rtg), followed by women 18-49 (58%, 1.72rtg v. 1.09rtg) and adults 18-34 (56%, 1.61rtg v. 1.03rtg).

90210 again more than doubled its ratings in Live+7 vs. live-only comparisons in every key demo. With largest percentage gains of any show on television, 90210's ratings improved 106% in women 18-34 (3.21rtg v. 1.56rtg), 112% in women 18-49 (2.29rtg v. 1.08 rtg), 107% in adults 18-34 (2.07rtg v. 1.00rtg) and 101% in adults 18-49 (1.53rtg v. 0.76rtg). Tuesday companion MELROSE PLACE improved 54% in women 18-34 (2.17rtg v. 1.41rtg), 49% in adults 18-34 (1.45rtg v. 0.97rtg) and 50% in women 18-49 (1.57rtg v. 1.05rtg).

Freshman hit THE VAMPIRE DIARIES also continues to rack-up huge increases across the board once all in DVR playback is factored in, including 67% in women 18-34 (3.53rtg v. 2.12rtg), 66% in adults 18-34 (2.50rtg v. 1.51rtg) and 65% in women 18-49 (2.87rtg v. 1.74rtg). SUPERNATURAL gained 36% in women 18-34 (1.55rtg v. 1.14rtg), 35% in adults 18-34 (1.61rtg v. 1.19rtg) and 42% in women 18-49 (1.35rtg v. 0.95rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also posted strong gains from DVR usage, with GG up 61% in women 18-34 (3.55rtg v. 2.21rtg), 59% in adults 18-34 (2.14rtg v. 1.35rtg) and 65% in women 18-49 (67%, 2.32rtg v. 1.14rtg); while OTH grew 61% in women 18-34 (2.25rtg v. 1.40rtg), 51% in adults 18-34 (1.54rtg v. 1.02rtg) and 54% in women 18-49 (1.74rtg v. 1.13rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 67% in women 18-34 (3.23rtg v. 1.93rtg), 54% in adults 18-34 (2.14rtg v. 1.39rtg) and 56% in women 18-49 (2.76rtg v. 1.77rtg). In its new Friday home, SMALLVILLE saw huge DVR increases, as its Live+7 ratings soared above its live-only viewing by 82% in adults 18-34 (1.44rtg v. 0.79rtg) and 84% in adults 18-49 (1.34rtg v. 0.73rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included in the Live+7 ratings, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.44mil vs. 2.96mil). DVR playback added 1.22 million more viewers to 90210 (2.71mil v. 1.49), 1.11 million more to SMALLVILLE (3.02mil v. 1.91mil) and 1.09 million more to TOP MODEL (3.78mil v. 2.69mil).





  [october 2009]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)











most recent ratings | view all posts
[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.