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[11/02/09 - 10:22 AM]
America's Most Watched Network Gets Most Dvr Lift
CBS further spins the numbers for the week of October 12-18.

[via press release from CBS]

AMERICA'S MOST WATCHED NETWORK GETS MOST DVR LIFT

CBS Adds the Most Viewers (+1.12 Million) and Gains the Most in Adults 18-49 (+0.4 Rating Points) and in Adults 25-54 (+0.5 Ratings Point)

Fourth Week Live Plus 7-Day DVR Playback Sees 14 CBS Series Gaining More Than One Million Viewers and 13 Series Gaining a Half a Rating Point or More in Adults 18-49

"The Mentalist" Is the Network's Top Playback Performer with a Viewer Increase of Nearly +2.8 Million Viewers and a Gain of +1.0 Rating Points Among Adults 18-49

Season-to-Date, CBS Is Averaging a 7-Day Lift of +1.18 Million Viewers, More Than Any Other Network with Three of the Top 5 Most Played Back Programs

America's most watched network got the most live plus 7-day DVR playback lift for the fourth consecutive week, according to Nielsen live plus 7-day ratings for the week ending Oct. 18.

CBS added +1.12 million viewers for the week, more than any other network, +0.4 rating points in adults 18-49, tied for most among all networks and +0.5 rating points in adults 25-54, also most of any network.

For the fourth consecutive week, THE MENTALIST had the second largest lift among all primetime programs, gaining +2.78 million additional viewers. THE MENTALIST also had the Network's largest adult 18-49 gain with an increase of +1.0 ratings points. CSI gained +2.10 million additional viewers, followed by CRIMINAL MINDS with +1.99 million and THE BIG BANG THEORY with +1.93 million.

Among adults 18-49, following THE MENTALIST were THE BIG BANG THEORY with a gain of +0.9 rating points and CSI and CRIMINAL MINDS, both with a +0.8 ratings point gain.

With live plus 7-day viewing factored in, CBS's fourth week live plus same day ratings increased by +1.12 million viewers (13.01m from 11.89m), +0.4 in adults 18-49 (3.6 from 3.2) and +0.5 in adults 25-54 (4.6 from 4.1).

Season-to-date, CBS is averaging a 7-day lift of +1.18 million viewers, more than any other network with three of the top five most played back programs: # 2 THE MENTALIST (+2.88m), #4 CSI (+2.22m) and #5 NCIS (+2.02m).

CBS programs with lifts of one million viewers in week four:

� THE MENTALIST (+2.78m)

� CSI (+2.10m)

� CRIMINAL MINDS (+1.99m)

� NCIS (+1.97m)

� THE BIG BANG THEORY (+1.93m)

� CSI: MIAMI (+1.77m)

� THE GOOD WIFE (+1.58m)

� NCIS: LOS ANGELES (+1.57m)

� TWO AND A HALF MEN (+1.37m)

� CSI: NY (+1.34m)

� MEDIUM (+1.26m)

� NUMBERS (+1.22m)

� GHOST WHISPERER (+1.18m)

� SURVIVOR: SAMOA (+1.03m)

CBS programs with lifts of a half a rating point or more in adults 18-49 in week four:

� THE MENTALIST (+1.0)

� THE BIG BANG THEORY (+0.9)

� CRIMINAL MINDS (+0.8)

� CSI (+0.8)

� NCIS (+0.7)

� CSI: MIAMI (+0.6)

� SURVIVOR: SAMOA (+0.6)

� NCIS: LOS ANGELES (+0.5)

� TWO AND A HALF MEN (+0.5)

� CSI: NY (+0.5)

� HOW I MET YOUR MOTHER (+0.5)

� THE GOOD WIFE (+0.5)

� GHOST WHISPERER (+0.5)

CBS programs with lifts of half a rating point or more in adults 25-54 in week four:

� THE MENTALIST (+1.1)

� CRIMINAL MINDS (+1.0)

� THE BIG BANG THEORY (+1.0)

� CSI (+0.9)

� NCIS (+0.9)

� CSI: MIAMI (+0.7)

� THE GOOD WIFE (+0.7)

� NCIS: LOS ANGELES (+0.7)

� TWO AND A HALF MEN (+0.6)

� SURVIVOR: SAMOA (+0.6)

� NUMB3RS (+0.6)

� GHOST WHISPERER (+0.6)

� CSI: NY (+0.5)

� HOW I MET YOUR MOTHER (+0.5)

� MEDIUM (+0.5)

� THE AMAZING RACE (+0.5)





  [november 2009]  
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· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)









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