or


[11/02/09 - 01:30 PM]
The Big Playback! the CW Again Earns Network TV's Largest Percent Gains from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 12-18.

[via press release from The CW]

THE BIG PLAYBACK! THE CW AGAIN EARNS NETWORK TV'S LARGEST PERCENT GAINS FROM LIVE+7 DVR PLAYBACK

DVR Playback Doubles Ratings for 90210 Among Women, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 2, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 18, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.16rtg v. 1.35rtg), followed by adults 18-34 (57%, 1.57rtg v. 1.00rtg) and women 18-49 (54%, 1.76rtg v. 1.14rtg).

90210 again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-only comparisons) among women demos. With largest percentage gains of any show on television, 90210's ratings improved 99% in women 18-34 (3.01rtg v. 1.51rtg), 100% in women 18-49 (2.20rtg v. 1.10 rtg). 90210 also posted big gains in the adult demos, including 87% in adults 18-34 (2.02rtg v. 1.08rtg) and 83% in adults 18-49 (1.48rtg v. 0.81rtg). Tuesday companion MELROSE PLACE improved 63% in women 18-34 (1.81rtg v. 1.11rtg), 59% in adults 18-34 (1.32rtg v. 0.83rtg) and 63% in women 18-49 (1.30rtg v. 0.80rtg).

Freshman hit THE VAMPIRE DIARIES also continues to post major gains across the board with Live+7 comparisons, including 70% in women 18-34 (3.29rtg v. 1.93rtg), 60% in adults 18-34 (2.42rtg v. 1.51rtg) and 59% in women 18-49 (2.96rtg v. 1.86rtg). SUPERNATURAL gained 39% in adults 18-34 (1.53rtg v. 1.10rtg), 39% in adults 18-49 (1.45rtg v. 1.04rtg) and 30% in women 18-34 (1.64rtg v. 1.26rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also continues to benefit from DVR usage, with GG up 65% in women 18-34 (3.53rtg v. 2.14rtg), 61% in adults 18-34 (2.29rtg v. 1.42rtg) and 62% in women 18-49 (2.38rtg v. 1.47rtg); while OTH grew 49% in women 18-34 (2.65rtg v. 1.78rtg), 43% in adults 18-34 (1.82rtg v. 1.27rtg) and 49% in women 18-49 (1.95rtg v. 1.31rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 72% in women 18-34 (3.10rtg v. 1.80rtg), 72% in adults 18-34 (1.87rtg v. 1.09rtg) and 61% in women 18-49 (2.80rtg v. 1.74rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live-only viewing by 77% in adults 18-34 (1.45rtg v. 0.82rtg) and 70% in adults 18-49 (1.43rtg v. 0.84rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.62mil vs. 3.14mil). DVR playback added 1.13 million more viewers to Top Model (3.66mil v. 2.53mil), 1.1 million more to 90210 (2.82mil v. 1.72mil) and just over 1 million more to SMALLVILLE (3.25mil v. 2.17mil).





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.