or


[11/02/09 - 01:30 PM]
The Big Playback! the CW Again Earns Network TV's Largest Percent Gains from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 12-18.

[via press release from The CW]

THE BIG PLAYBACK! THE CW AGAIN EARNS NETWORK TV'S LARGEST PERCENT GAINS FROM LIVE+7 DVR PLAYBACK

DVR Playback Doubles Ratings for 90210 Among Women, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 2, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 18, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.16rtg v. 1.35rtg), followed by adults 18-34 (57%, 1.57rtg v. 1.00rtg) and women 18-49 (54%, 1.76rtg v. 1.14rtg).

90210 again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-only comparisons) among women demos. With largest percentage gains of any show on television, 90210's ratings improved 99% in women 18-34 (3.01rtg v. 1.51rtg), 100% in women 18-49 (2.20rtg v. 1.10 rtg). 90210 also posted big gains in the adult demos, including 87% in adults 18-34 (2.02rtg v. 1.08rtg) and 83% in adults 18-49 (1.48rtg v. 0.81rtg). Tuesday companion MELROSE PLACE improved 63% in women 18-34 (1.81rtg v. 1.11rtg), 59% in adults 18-34 (1.32rtg v. 0.83rtg) and 63% in women 18-49 (1.30rtg v. 0.80rtg).

Freshman hit THE VAMPIRE DIARIES also continues to post major gains across the board with Live+7 comparisons, including 70% in women 18-34 (3.29rtg v. 1.93rtg), 60% in adults 18-34 (2.42rtg v. 1.51rtg) and 59% in women 18-49 (2.96rtg v. 1.86rtg). SUPERNATURAL gained 39% in adults 18-34 (1.53rtg v. 1.10rtg), 39% in adults 18-49 (1.45rtg v. 1.04rtg) and 30% in women 18-34 (1.64rtg v. 1.26rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also continues to benefit from DVR usage, with GG up 65% in women 18-34 (3.53rtg v. 2.14rtg), 61% in adults 18-34 (2.29rtg v. 1.42rtg) and 62% in women 18-49 (2.38rtg v. 1.47rtg); while OTH grew 49% in women 18-34 (2.65rtg v. 1.78rtg), 43% in adults 18-34 (1.82rtg v. 1.27rtg) and 49% in women 18-49 (1.95rtg v. 1.31rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 72% in women 18-34 (3.10rtg v. 1.80rtg), 72% in adults 18-34 (1.87rtg v. 1.09rtg) and 61% in women 18-49 (2.80rtg v. 1.74rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live-only viewing by 77% in adults 18-34 (1.45rtg v. 0.82rtg) and 70% in adults 18-49 (1.43rtg v. 0.84rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.62mil vs. 3.14mil). DVR playback added 1.13 million more viewers to Top Model (3.66mil v. 2.53mil), 1.1 million more to 90210 (2.82mil v. 1.72mil) and just over 1 million more to SMALLVILLE (3.25mil v. 2.17mil).





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[01/20/18 - 08:35 AM]
Friday's Broadcast Ratings: CBS Keeps Top Spot in Viewers, Demos
"MacGyver" and "Hawaii Five-0" lead the night in adults 18-49, while "Blue Bloods" is the most-watched program.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/18/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX, "9-1-1" Edge Demo Race
The network's new drama helps lead the night among adults 18-49.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/16/18 - 06:20 PM]
"The Office" Marathon Delivers Big Gains for Comedy Central with Total-Day Rating Up 71% Against Year-Ago
Comedy Central spins the numbers for Monday, January 15.

[01/16/18 - 08:15 AM]
Monday's Broadcast Ratings: "Bachelor," "Good Doctor" Top Charts for ABC
The Alphabet's duo helps lead the night in total viewers and adults 18-49.

[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.

[01/12/18 - 08:30 AM]
Thursday's Broadcast Ratings: Comedies Pave the Way for CBS Victory
"The Big Bang Theory" and "Young Sheldon" are the top draws in both total viewers and adults 18-49.

[01/11/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX Edges Tight Race Among Adults 18-49
Week two of "The X-Files" and "9-1-1" power the network to the demo crown.

[01/10/18 - 09:36 AM]
CMT's "Nashville" Final Season Debuts on High Note
CMT further spins the numbers for Thursday, January 4.

[01/10/18 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Returns on Top in Demos for NBC
The Peacock tops the charts among adults 18-49 while CBS is the most-watched broadcaster.

[01/09/18 - 08:44 AM]
Monday's Broadcast Ratings: ABC, "The Good Doctor" Top Competition
The Alphabet wins the evening in total viewers and adults 18-49 amongst the broadcast networks.