or


[11/05/09 - 09:41 AM]
HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup
HGTV spins the numbers for the week of October 26-November 1.

[via press release from HGTV]

HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup

Knoxville, Tenn. [For Immediate Release--November 5, 2009] As Congress considers a vote to extend tax credits for first-time home buyers, first-time home buyers continue to vote for HGTV. The network's "First-Time Home Buyers' Hour," which airs Monday-Friday from 8-9 p.m. ET/PT, is breaking ratings records, posting a 33 percent ratings increase among P18-49 and gaining at least 25 percent among all key demographics during October 2009. Since the programming block featuring My First Place and Property Virgins began airing in May, ratings have increased among all key demographics.

During the week of October 26, the First-Time Home Buyers' Hour delivered a 1.07 HH Rtg/0.45 P25-54 Rtg, delivering its best performance season-to-date among P25-54. All key demographics saw healthy growth as compared to the previous week, with P25-54 increasing by 22 percent and P18-49 increasing by 17 percent week-to-week. The hour continues to post solid gains, with all key demographics growing by more than 35 percent year-over-year.

"My First Place and Property Virgins are both produced in a fresh, authentic style that lets the viewer become a fly on the wall and accompany these first-time home buyers on their journey," says Jim Samples, president, HGTV. "The First-Time Home Buyers' Hour is a perfect anchor to HGTV's primetime, bringing younger viewers to our air and then inviting them to stay."

HGTV also has seen tremendous success with the one-hour special, My First Place: Lessons Learned. Premiering on Wednesday, September 16 at 8 p.m., it ranked as one of the top 10 rated specials on the network in 2009-to-date among key demos of P25-54 and P18-49.

"In this evolving housing market, HGTV will continue to offer first-time home buyers the relevant information and insights they need to prepare for the real estate plunge," said Samples.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks.

Scripps Networks is owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.





  [november 2009]  
S
M
T
W
T
F
S


· MY FIRST PLACE (HGTV)
· PROPERTY VIRGINS (HGTV)









most recent ratings | view all posts
[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.