or


[11/05/09 - 09:41 AM]
HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup
HGTV spins the numbers for the week of October 26-November 1.

[via press release from HGTV]

HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup

Knoxville, Tenn. [For Immediate Release--November 5, 2009] As Congress considers a vote to extend tax credits for first-time home buyers, first-time home buyers continue to vote for HGTV. The network's "First-Time Home Buyers' Hour," which airs Monday-Friday from 8-9 p.m. ET/PT, is breaking ratings records, posting a 33 percent ratings increase among P18-49 and gaining at least 25 percent among all key demographics during October 2009. Since the programming block featuring My First Place and Property Virgins began airing in May, ratings have increased among all key demographics.

During the week of October 26, the First-Time Home Buyers' Hour delivered a 1.07 HH Rtg/0.45 P25-54 Rtg, delivering its best performance season-to-date among P25-54. All key demographics saw healthy growth as compared to the previous week, with P25-54 increasing by 22 percent and P18-49 increasing by 17 percent week-to-week. The hour continues to post solid gains, with all key demographics growing by more than 35 percent year-over-year.

"My First Place and Property Virgins are both produced in a fresh, authentic style that lets the viewer become a fly on the wall and accompany these first-time home buyers on their journey," says Jim Samples, president, HGTV. "The First-Time Home Buyers' Hour is a perfect anchor to HGTV's primetime, bringing younger viewers to our air and then inviting them to stay."

HGTV also has seen tremendous success with the one-hour special, My First Place: Lessons Learned. Premiering on Wednesday, September 16 at 8 p.m., it ranked as one of the top 10 rated specials on the network in 2009-to-date among key demos of P25-54 and P18-49.

"In this evolving housing market, HGTV will continue to offer first-time home buyers the relevant information and insights they need to prepare for the real estate plunge," said Samples.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks.

Scripps Networks is owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.





  [november 2009]  
S
M
T
W
T
F
S


· MY FIRST PLACE (HGTV)
· PROPERTY VIRGINS (HGTV)









most recent ratings | view all posts
[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."

[08/18/14 - 03:06 PM]
Disney Channel Original Movie "How to Build a Better Boy" Attracts 4.6 Million Total Viewers and Over 1 Million Views on Popular WATCH Disney Channel App
Disney Channel spins the numbers for Friday, August 15.

[08/18/14 - 10:22 AM]
FOX Sports 1 Reaches 1st Anniversary as Prime Time's Fastest Growing Sports Channel
FOX Sports spins the numbers for the year to date.

[08/18/14 - 09:21 AM]
"Big Brother" Delivers Its Largest Audience of the Summer
CBS spins the numbers for Sunday, August 17.

[08/18/14 - 08:35 AM]
Rebroadcast of "America's Got Talent" Ranks #2 Among the Big 4 Networks in Its Time Period in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, August 17.

[08/18/14 - 08:34 AM]
Sunday's Broadcast Ratings: FOX Rides NFL Preseason to Demo Crown
Primetime coverage of the Chiefs at Panthers put the network on top among adults 18-49.