or


[11/09/09 - 04:24 PM]
The Playback Payoff: The CW Again Scores Largest Percent Gains of Any Network in Latest Live+7 Data
The CW further spins the numbers for the week of October 19-25.

[via press release from The CW]

THE PLAYBACK PAYOFF: THE CW AGAIN SCORES LARGEST PERCENT GAINS OF ANY NETWORK IN LATEST LIVE+7 DATA

DVRs Again Double Ratings for 90210 Among Key Categories, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 9, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (54%, 2.0rtg v. 1.3rtg), followed by adults 18-34 (52%, 1.35rtg v. 0.89rtg) and women 18-49 (50%, 1.5rtg v. 1.0rtg).

90210 once again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among women demos and adults 18-34. With largest percentage gains of any show on television, 90210's ratings improved 105% in women 18-34 (3.03rtg v. 1.48rtg), 109% in women 18-49 (2.15rtg v. 1.03rtg) and 101% in adults 18-34 (1.93rtg v. 0.96rtg). 90210 also posted big gains in adults 18-49, +97% in adults 18-49 (1.44rtg v. 0.73rtg). Tuesday companion MELROSE PLACE improved 88% in women 18-34 (1.99rtg v. 1.06rtg), 86% in adults 18-34 (1.36rtg v. 0.73rtg) and 84% in women 18-49 (1.38rtg v. 0.75rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also delivers big DVR gains, with GG up 62% in women 18-34 (3.41rtg v. 2.11rtg), 65% in adults 18-34 (2.09rtg v. 1.27rtg) and 62% in women 18-49 (2.23rtg v. 1.38rtg); while OTH grew 63% in women 18-34 (2.75rtg v. 2.16rtg), 61% in adults 18-34 (1.76rtg v. 1.09rtg) and 63% in women 18-49 (1.95rtg v. 1.2rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 57% in women 18-34 (3.29rtg v. 2.09rtg), 50% in adults 18-34 (2.02rtg v. 1.35rtg) and 58% in women 18-49 (2.72rtg v. 1.72rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live viewing by 70% in adults 18-34 (1.38rtg v. 0.81rtg) and 67% in adults 18-49 (1.44rtg v. 0.86rtg).

Three of The CW's shows added more than a million viewers once all DVR playback was factored in, including 90210, which gained 1.13 million more viewers (2.84mil v. 1.71mil), SMALLVILLE, which added 1.1 million viewers (3.14mil v. 2.04mil) and TOP MODEL, which added an even million from DVR playback (3.5mil v. 2.5mil).

The CW's Thursday dramas were in repeats this week.





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.