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[11/25/09 - 02:29 PM]
NBC Primetime Results for the Week of NoV. 16-22
NBC spins the numbers for the week of November 16-22.

[via press release from NBC]

NBC PRIMETIME RESULTS FOR THE WEEK OF NOV. 16-22

'NBC SUNDAY NIGHT FOOTBALL' IS THE #1 PROGRAM OF THE WEEK IN ADULTS 18-49, 18-34 AND 25-54 PLUS ALL KEY ADULT-MALE DEMOGRAPHICS

NBC SPORTS' EAGLES-BEARS COVERAGE PROPELS THE NETWORK TO A SUNDAY PRIMETIME VICTORY IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

'THE JAY LENO SHOW' IS UP ON FIVE OF FIVE NIGHTS THIS WEEK VS. THE PRIOR WEEK IN 18-49 VIEWERS AND TOTAL VIEWERS

IT'S THE TOP WEEK OF 'THE JAY LENO SHOW' IN 18-49 VIEWERS IN FOUR WEEKS AND BEST IN TOTAL VIEWERS IN THREE WEEKS

'THE OFFICE' WINS ITS TOUGH THURSDAY SLOT IN KEY ADULT-MALE DEMOS AND IS #2 IN ADULTS 18-49 BEHIND ONLY 'GREY'S ANATOMY'

ON WEDNESDAY, 'MERCY' GROWS WEEK-TO-WEEK BY 18 PERCENT IN 18-49 AND 16 PERCENT IN TOTAL VIEWERS TO WIN ITS SLOT IN TOTAL VIEWERS FOR THE FOURTH TIME THIS SEASON

ON TUESDAY, 'BIGGEST LOSER' WINS THE 9 P.M. HOUR IN ADULTS 18-49 AND OTHER KEY DEMOS

'LOSER' GAINS 16 PERCENT IN 18-49 AND 23 PERCENT IN TOTAL VIEWERS VERSUS THE SAME NIGHT LAST YEAR

TUESDAY'S 'MERRY MADAGASCAR' IS THE #1 PRIMETIME BROADCAST OF THE WEEK IN KIDS 2-11

UNIVERSAL CITY, Calif. - November 24, 2009 - Paced by "NBC Sunday Night Football," which was the #1 program of the week in adults 18-49 and numerous other key measures, NBC averaged a 2.5 rating in 18-49 and 7.5 million viewers overall for the week of November 16-22, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #1 among the major networks in men 18-49 and tied for #1 in men 18-34 and men 25-54.

NBC's "Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears was the #1 program of the week in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demographics - men 18-34, 18-49 and 25-54. This marks the tenth telecast in a row of "NBC Sunday Night Football" to top the weekly adult 18-49 rankings (excluding NFL pre- and post-game shows, and including a tie with the Thursday NFL season opener). With an average 17.3 million viewers, "Sunday Night Football" ranked #3 among all programs this week in total viewers.

Also in the top 20 this week in primetime's key demographic of adults 18-49 was "The Office" and "The Biggest Loser" (#11, tied) (rankings exclude all NFL pre- and post-game telecasts).

Primetime averages for the week of November 16-22 in adults 18-49 were ABC (3.0), CBS (2.9), NBC (2.5), Fox (2.4) and CW (1.1). In overall total viewers the weekly averages were CBS (11.3 million), ABC (10.0 million), NBC (7.5 million), Fox (6.3 million) and CW (2.3 million). (Note: CBS's averages currently do not include Sunday's NFL overrun and post-game show and are subject to revision.)

NBC highlights for the week of November 16-22:

* On Sunday, NBC Sports' "Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears propelled NBC to a Sunday night win in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics - men 18-34, 18-49 and 25-54. NBC's margin of victory over its closest network competitor Sunday night was 22 percent in adults 18-49 and 23 percent in total viewers.

* Sunday's Eagles-Bears game was up 18 percent in adults 18-49 rating and 14 percent in total viewers versus the "Sunday Night Football" game that aired on the same night last year (Colts-Chargers on November 23, 2008).

* On Friday, "The Jay Leno Show" hit its top Friday 18-49 rating in four weeks and its biggest overall Friday viewership in three weeks. Week-to-week, Friday's "Leno Show" was up 9 percent in adult 18-49 viewers and up 5 percent in adult 25-54 viewers.

* Friday's "Jay Leno Show" was the sixth consecutive "Leno" telecast to deliver an increase in total viewers versus its results of one week earlier. In adult 18-49 viewers, five "Leno" telecasts in a row (each telecast for the week of November 16-20) delivered a week-to-week gain.

* For the week of November 16-22, "Jay Leno Show" delivered its biggest average audience in adult 18-49 viewers in four weeks and its biggest overall viewership in three weeks.

* On Thursday, "The Office" ranked #1 among the major networks in all key adult-male demographics - men 18-34, men 18-49 and men 25-54 - topping ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "The Office" ranked #2 in the half-hour among adults 18-49 and adults 18-34, behind only "Grey's Anatomy."

* Also on Thursday, "30 Rock" ranked #1 among the major networks in its tough slot in men 18-34 and men 18-49, while "Community" ranked #1 in men 18-34 and adults 18-34 (tied) and "Parks and Recreation" was #1 in men 18-34 and #2 in adults 18-34.

* On Wednesday, "Mercy" finished within one share of the time-period lead in adults 18-49 and, for the fourth time this season, won its hour in total viewers. Week-to-week, "Mercy" was up 18 percent in 18-49 rating and 16 percent in total viewers.

* On Tuesday, "The Biggest Loser" continued to outpace its year-ago levels, with this week's 91-minute edition gaining 16 percent in adults 18-49 and 23 percent or nearly 1.8 million persons versus its two-hour telecast on the same night last year.

* "The Biggest Loser" was a winner in its final hour from 9-10 p.m., ranking #1 in adults 18-49 and other key demos against tough competition that included CBS's "NCIS: Los Angeles," ABC's "Dancing With the Stars" and Fox's "So You Think You Can Dance." This marks the seventh week in a row that "Loser" has beaten all regular major-network competition in the 9 p.m. hour in adults 18-49

* Also on Tuesday, the animated holiday special "Merry Madagascar" was the #1 primetime program of the week on the broadcast networks among kids 2-11. "Merry Madagascar" unwrapped NBC's biggest overall viewership in its time period in four weeks and second-biggest of the season. The special tied for #2 in the half-hour slot in adults 18-49, matching ABC's "V."

* Additionally on Tuesday, "The Jay Leno Show" delivered its biggest overall audience for the show on any night in three weeks and matched its second-highest 18-49 rating on any night of the week in six weeks. "The Jay Leno Show" ranked #1 among the major networks in men 18-34 and #2 in adults 18-49, adults 18-34 and numerous other key demographics, topping ABC's drama "The Forgotten" in those measures.

* On Monday, "The Jay Leno Show" increased 17 percent in adults 18-49, 14 percent in adults 25-54 and 10 percent in total viewers versus the prior Monday.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of November 16-22:

On Monday, November 16, from 8-9 p.m. ET, "Heroes" averaged a 2.2 rating, 6 share in adults 18-49 and 5.1 million viewers overall, in a highly competitive time period that included Fox's "House," CBS's comedies and ABC's "Dancing With the Stars." "Heroes" is one of the most time-shifted programs on network television. So far this season, "Heroes" has added 30 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "Heroes" adds more than 1.4 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Monday from 9-10:01 p.m. ET, "Trauma" averaged a 1.8/4 in adults 18-49 and 5.2 million viewers overall versus competition that included CBS's "Two and a Half Men" and "Big Bang Theory," ABC's "Dancing With the Stars" and Fox's "Lie to Me."

Monday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.4/3 in adults 18-49, a 1.6/4 in adults 25-54 and 4.5 million viewers overall. Versus the prior Monday, "The Jay Leno Show" increased 17 percent in adults 18-49 (1.4 vs. 1.2), 14 percent in adults 25-54 (1.6 vs. 1.4) and 10 percent in total viewers (4.5 million vs. 4.0 million). Monday's time-period competition included CBS's "CSI: Miami" and ABC's "Castle."

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.5 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.5 million vs. 6.9 million).

On Tuesday, November 17 from 8-8:30 p.m. ET, the holiday special "Merry Madagascar" (2.9/8 in 18-49, 9.0 million viewers overall) unwrapped NBC's biggest overall viewership in the half-hour in four weeks and second-biggest of the season. "Merry Madagascar" tied for #2 in adults 18-49, matching ABC's "V" in the half-hour and trailing only CBS's "NCIS." The special ranked #2 outright in all key adult-female demos.

"Merry Madagascar" was the #1 program of the week on the broadcast networks among kids 2-11, earning a 5.6 rating, 19 share in that demographic.

Tuesday from 8:30-10:01 p.m. ET, "The Biggest Loser" (3.7/10 in adults 18-49, 9.6 million viewers overall) continues to outpace its year-ago performance, with this week's 91-minute edition of "Loser" gaining 16 percent in adults 18-49 and 23 percent or nearly 1.8 million persons in total viewers versus its two-hour telecast on the same night last year (a 3.2/8 in 18-49 and 7.8 million viewers overall from 8-10 p.m. on November 18, 2008). From 8:30-10 p.m. ET, "Loser" tied for #1 in adults 18-49 (with CBS) and ranked #1 outright in adults 18-34, women 18-34 and women 18-49.

For its final hour, from 9-10 p.m. ET, "Biggest Loser" ranked #1 in adults 18-49, adults 18-34 and all key adult-female demographics, ahead of CBS's "NCIS: LA," ABC's "Dancing With the Stars" results show, Fox's "So You Think You Can Dance" and CW's "Melrose Place."

This marks the seventh week in a row that "Biggest Loser" has beaten all regular major-network competition in the 9 p.m. hour in primetime's key demographic of adults 18-49.

Tuesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.9/5 in adults 18-49, a 2.3/6 in adults 25-54 and 6.0 million viewers overall, versus time-period competition that included CBS's "The Good Wife" and ABC's "The Forgotten." This matches the second-highest 18-49 rating for "The Jay Leno Show" on any night of the week in six weeks (since Tuesday, Oct. 6) and is the biggest overall audience for the show on any night in three weeks (since Tuesday, Oct. 27). "The Jay Leno Show" matched its 18-49 rating of the prior Tuesday, while gaining 5 percent week-to-week in adults 25-54 (2.3/6 vs. 2.2/5) and 3 percent in total viewers (6.0 million vs. 5.8 million).

In the time period, "The Jay Leno Show" ranked #1 among the major networks in men 18-34 and ranked #2 in adults and men 18-49, adults and women 18-34 and men 25-54, topping ABC's "The Forgotten" in those demographic measures.

Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Tuesday's telecast was up in adults 18-49 (1.9 vs. 1.4), adults 25-54 (2.3 vs. 1.8) and total viewers (6.0 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.9 vs. 2.2), adults 25-54 (2.3 vs. 2.7) and total viewers (6.0 million vs. 6.9 million).

On Wednesday, November 18 from 8-9 p.m. ET, "Mercy" (2.0/6 in adults 18-49, 7.8 million viewers overall) sewed up its highest 18-49 rating since September 30 and its biggest overall viewership since the series' September 23 premiere. Week-to-week, "Mercy" grew by 18 percent in 18-49 rating (2.0 vs. 1.7) and by 16 percent or nearly 1.1 million persons in total viewers (7.8 million vs. 6.7 million).

"Mercy" finished within one share of the time-period lead in adults 18-49 and, for the fourth time this season, won the hour in total viewers.

Versus NBC's average in this time slot during the regular 2008-09 season, "Mercy" was up 25 percent in 18-49 rating (2.0 vs. 1.6) and 35 percent or more than 2.0 million persons in total viewers (7.8 million vs. 5.7 million).

Wednesday from 9-10:01 p.m. ET, "Law & Order: Special Victims Unit" averaged a 2.6/7 in adults 18-49 and 8.4 million viewers overall. From its first half-hour to its second, "SVU" increased by 17 percent in 18-49 rating (to a 2.8 from a 2.4), the biggest increase on any major network in the hour. Versus NBC's average in this slot during the regular 2008-09 season, "SVU" was up 53 percent in 18-49 rating (2.6 vs. 1.7) and 44 percent or more than 2.5 million persons in total viewers (8.4 million vs. 5.9 million). It is worth noting that so far this season, "Law & Order: SVU" has added 22 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "SVU" adds 1.3 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Wednesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.4/4 in adults 18-49, a 1.7/5 in adults 25-54 and 4.8 million viewers overall. "Leno" matched its 18-49 and 25-54 ratings of the prior Wednesday and was up 2 percent in total viewers (4.8 million vs. 4.7 million). Wednesday's time-period competition included CBS's "CSI: NY" and ABC's "In the Spotlight: Janet Jackson."

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.7 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

On Thursday, November 19 from 8-8:30 p.m. ET, "Community" (2.0/6 in adults 18-49, 4.9 million viewers overall) ranked #1 among the major networks in men 18-34 and tied for #1 in adults 18-34. "Community" was up 18 percent in 18-49 rating versus NBC's average this season in this time period prior to "Community's" debut (2.0 vs. 1.7). It is worth noting that so far this season, "Community" has added 25 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Thursday at 8:30 p.m. ET, "Parks and Recreation" (2.0/6 in 18-49, 4.6 million viewers overall) ranked #1 among the major networks in men 18-34 and #2 in adults 18-34. "Parks" retained 100 percent of its 18-49 lead-in from "Community" and has now retained 95 percent or more of its 18-49 lead-in with 10 of 10 telecasts in this slot so far this season. It's worth noting that, so far this season, "Parks and Recreation" has added 19 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Thursday from 9-9:31 p.m. ET, "The Office" (3.7/10 in 18-49, 7.4 million viewers overall) ranked #1 among the major networks in men 18-34, men 18-49 and men 25-54, outscoring ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "The Office" ranked #2 in the half-hour among adults 18-49 and adults 18-34, behind only "Grey's Anatomy." "The Office" is a heavily time-shifted show, adding an average 27 percent to its 18-49 rating so far this season when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "The Office" adds more than 1.9 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Thursday from 9:31-10:01 p.m. ET, "30 Rock" (2.8/7 in 18-49, 5.7 million viewers overall) ranked #1 among the major networks in men 18-34 and men 18-49, topping the concluding half-hours of ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "30 Rock" is a heavily time-shifted program, so far this season adding an average 23 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. . In total viewers, "30 Rock" adds more than 1.3 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Thursday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.6/5 in adults 18-49, a 1.9/5 in adults 25-54 and 4.8 million viewers overall. Thursday's time-period competition included ABC's "Private Practice" and CBS's "The Mentalist." "The Jay Leno Show" matched its 18-49 rating of the prior Thursday and was up 6 percent in adults 25-54 (1.9 vs. 1.8) and up 0.4% in total viewers (4.77 million vs. 4.75 million).

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.6 vs. 1.4), adults 25-54 (1.9 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (1.9 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

On Friday, November 20 from 8-9 p.m. ET, "Law & Order" (1.4/5 in 18-49, 7.5 million viewers overall) ranked #1 among the major networks in men 25-54 and #2 in adults 25-54 and total viewers. "Law & Order" improved on NBC's average in this slot during the 2008-09 regular season by 17 percent in adults 18-49 (1.4 vs. 1.2) and by 70 percent in total viewers (7.5 million vs. 4.4 million). It is worth noting that so far this season, "Law & Order" has added 27 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Friday from 9-10:01 p.m. ET, "Dateline NBC" (1.5/5 in 18-49, 7.4 million viewers overall) ranked #2 among the major networks in total viewers.

Friday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.3/4 in adults 18-49, a 1.5/5 in adults 25-54 and 4.7 million viewers overall. Friday's time-period competition included CBS's "Numb3rs" and ABC's "20/20." This is the top 18-49 rating for a Friday "Jay Leno Show" in four weeks and biggest overall Friday viewership in three weeks. In the time period, "Jay Leno" tied for #1 among the major networks in men 18-34 and finished within 0.2 of a rating point of first place in adults 18-34.

Versus the prior Friday, "The Jay Leno Show" was up 9 percent in 18-49 viewers (1.686 million vs. 1.540 million), up 5 percent in 25-54 viewers (1.911 million vs. 1.826 million) and up 0.4% percent in total viewers (4.669 million vs. 4.650 million). In total viewers, this was the sixth consecutive "Jay Leno Show" to deliver an increase versus the same night of the prior week. In adult 18-49 viewers, five "Leno" telecasts in a row (each telecast for the week of November 16-20) have now delivered a week-to-week gain.

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.3 vs. 1.4), in adults 25-54 (1.5 vs. 1.8) and total viewers (4.7 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.5 vs. 2.7) and total viewers (4.7 million vs. 6.9 million).

For the week of November 16-20, "The Jay Leno Show" was up week-to-week by 6 percent in 18-49 viewers (2.0 million vs. 1.9 million) and up 3 percent in total viewers (5.0 million vs. 4.8 million).

The average 2.0 million adults 18-49 for the week is the highest for "The Jay Leno Show" in four weeks. The 5.0 million total viewers is the show's highest weekly average in three weeks.

On Saturday, November 21 at 8 p.m. ET, a rebroadcast of "Mercy" averaged a 0.4/1 in 18-49 and 2.2 million viewers overall. At 9 p.m., a rebroadcast of "Law & Order" (0.8/3 in 18-49, 4.3 million viewers overall) increased from its first half-hour to its second by 43 percent in 18-49 rating (to a 1.0 from a 0.7) and by 27 percent or more than 1.0 million persons in total viewers (4.9 million vs. 3.8 million).

Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.4/4 in 18-49, 5.8 million viewers overall) ranked #2 among the major networks in all key adult-female demos. "SVU" built on its lead-in from the previous hour by 75 percent in 18-49 and 34 percent in total viewers.

On Sunday, November 22, the "NBC Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears propelled NBC to a Sunday night win in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics - men 18-34, 18-49 and 25-54. For its full duration, the Eagles-Bears game averaged a 6.6/17 in adults 18-49, 17.3 million viewers overall and a 10.6/17 household rating/share from 8:31-11:27 p.m. ET.

Sunday's Eagles-Bears game was up 18 percent in 18-49 rating and 14 percent or more than 2.1 million persons in total viewers versus the "Sunday Night Football" game that aired on the same night last year (a 5.6/14 in 18-49 and 15.2 million viewers overall for the Colts-Chargers on November 23, 2008).

For the night (from 7:30-11 p.m. ET), NBC averaged a 5.5/14 in adults 18-49 and 14.8 million viewers overall. NBC's margin of victory over the #2 network was 22 percent in adults 18-49 (5.5/14 for NBC from 7:30-11 p.m. vs. a 4.5/12 for ABC from 7-11 p.m.) and 23 percent in total viewers (14.8 million for NBC vs. 12.1 million for ABC).

Also on Sunday, "Football Night in America 2" from 7:30-7:56 p.m. ET averaged a 2.2/6 in 18-49, 6.2 million viewers overall and a 4.0/7 household rating/share. "Football Night in America 3" from 7:56-8:22 p.m. delivered a 3.5/9 in 18-49, 9.7 million viewers overall and a 6.0/10 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 4.6/12 in 18-49, 12.7 million viewers overall and a 7.7/12 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.

UPDATE: NBC PRIMETIME RESULTS FOR THE WEEK OF NOV. 16-22

'NBC SUNDAY NIGHT FOOTBALL' IS THE #1 PROGRAM OF THE WEEK IN ADULTS 18-49, 18-34 AND 25-54 PLUS ALL KEY ADULT-MALE DEMOGRAPHICS

NBC SPORTS' EAGLES-BEARS COVERAGE PROPELS THE NETWORK TO A SUNDAY PRIMETIME VICTORY IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

'THE JAY LENO SHOW' IS UP ON FIVE OF FIVE NIGHTS THIS WEEK VS. THE PRIOR WEEK IN 18-49 VIEWERS AND TOTAL VIEWERS

IT'S THE TOP WEEK OF 'THE JAY LENO SHOW' IN 18-49 VIEWERS IN FOUR WEEKS AND BEST IN TOTAL VIEWERS IN THREE WEEKS

'THE OFFICE' WINS ITS TOUGH THURSDAY SLOT IN KEY ADULT-MALE DEMOS AND IS #2 IN ADULTS 18-49 BEHIND ONLY 'GREY'S ANATOMY'

ON WEDNESDAY, 'MERCY' GROWS WEEK-TO-WEEK BY 18 PERCENT IN 18-49 AND 16 PERCENT IN TOTAL VIEWERS TO WIN ITS SLOT IN TOTAL VIEWERS FOR THE FOURTH TIME THIS SEASON

ON TUESDAY, 'BIGGEST LOSER' WINS THE 9 P.M. HOUR IN ADULTS 18-49 AND OTHER KEY DEMOS

'LOSER' GAINS 16 PERCENT IN 18-49 AND 23 PERCENT IN TOTAL VIEWERS VERSUS THE SAME NIGHT LAST YEAR

TUESDAY'S 'MERRY MADAGASCAR' IS THE #1 PRIMETIME BROADCAST OF THE WEEK IN KIDS 2-11

UNIVERSAL CITY, Calif. - November 24, 2009 - Paced by "NBC Sunday Night Football," which was the #1 program of the week in adults 18-49 and numerous other key measures, NBC averaged a 2.5 rating, 7 share in 18-49 and 7.5 million viewers overall for the week of November 16-22, according to in-home viewing figures from Nielsen Media Research.

NBC's "Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears was the #1 program of the week in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demographics - men 18-34, 18-49 and 25-54. This marks the tenth telecast in a row of "NBC Sunday Night Football" to top the weekly adult 18-49 rankings (excluding NFL pre- and post-game shows, and including a tie with the Thursday NFL season opener). With an average 17.3 million viewers, "Sunday Night Football" ranked #3 among all programs this week in total viewers.

Also in the top 20 this week in primetime's key demographic of adults 18-49 was "The Office" and "The Biggest Loser" (#11, tied) (rankings exclude all NFL pre- and post-game telecasts).

Primetime averages for the week of November 16-22 in adults 18-49 were ABC and CBS (3.0/8), NBC (2.5/7), Fox (2.4/7) and CW (1.1/3). In overall total viewers the weekly averages were CBS (11.6 million), ABC (10.0 million), NBC (7.5 million), Fox (6.3 million) and CW (2.3 million).

NBC highlights for the week of November 16-22:

* On Sunday, NBC Sports' "Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears propelled NBC to a Sunday night win in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics - men 18-34, 18-49 and 25-54. NBC's margin of victory over its closest network competitor Sunday night was 22 percent in adults 18-49 and 11 percent in total viewers.

* Sunday's Eagles-Bears game was up 18 percent in adults 18-49 rating and 14 percent in total viewers versus the "Sunday Night Football" game that aired on the same night last year (Colts-Chargers on November 23, 2008).

* On Friday, "The Jay Leno Show" hit its top Friday 18-49 rating in four weeks and its biggest overall Friday viewership in three weeks. Week-to-week, Friday's "Leno Show" was up 9 percent in adult 18-49 viewers and up 5 percent in adult 25-54 viewers.

* Friday's "Jay Leno Show" was the sixth consecutive "Leno" telecast to deliver an increase in total viewers versus its results of one week earlier. In adult 18-49 viewers, five "Leno" telecasts in a row (each telecast for the week of November 16-20) delivered a week-to-week gain.

* For the week of November 16-22, "Jay Leno Show" delivered its biggest average audience in adult 18-49 viewers in four weeks and its biggest overall viewership in three weeks.

* On Thursday, "The Office" ranked #1 among the major networks in all key adult-male demographics - men 18-34, men 18-49 and men 25-54 - topping ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "The Office" ranked #2 in the half-hour among adults 18-49 and adults 18-34, behind only "Grey's Anatomy."

* Also on Thursday, "30 Rock" ranked #1 among the major networks in its tough slot in men 18-34 and men 18-49, while "Community" ranked #1 in men 18-34 and adults 18-34 (tied) and "Parks and Recreation" was #1 in men 18-34 and #2 in adults 18-34.

* On Wednesday, "Mercy" finished within one share of the time-period lead in adults 18-49 and, for the fourth time this season, won its hour in total viewers. Week-to-week, "Mercy" was up 18 percent in 18-49 rating and 16 percent in total viewers.

* On Tuesday, "The Biggest Loser" continued to outpace its year-ago levels, with this week's 91-minute edition gaining 16 percent in adults 18-49 and 23 percent or nearly 1.8 million persons versus its two-hour telecast on the same night last year.

* "The Biggest Loser" was a winner in its final hour from 9-10 p.m., ranking #1 in adults 18-49 and other key demos against tough competition that included CBS's "NCIS: Los Angeles," ABC's "Dancing With the Stars" and Fox's "So You Think You Can Dance." This marks the seventh week in a row that "Loser" has beaten all regular major-network competition in the 9 p.m. hour in adults 18-49

* Also on Tuesday, the animated holiday special "Merry Madagascar" was the #1 primetime program of the week on the broadcast networks among kids 2-11. "Merry Madagascar" unwrapped NBC's biggest overall viewership in its time period in four weeks and second-biggest of the season. The special tied for #2 in the half-hour slot in adults 18-49, matching ABC's "V."

* Additionally on Tuesday, "The Jay Leno Show" delivered its biggest overall audience for the show on any night in three weeks and matched its second-highest 18-49 rating on any night of the week in six weeks. "The Jay Leno Show" ranked #1 among the major networks in men 18-34 and #2 in adults 18-49, adults 18-34 and numerous other key demographics, topping ABC's drama "The Forgotten" in those measures.

* On Monday, "The Jay Leno Show" increased 17 percent in adults 18-49, 14 percent in adults 25-54 and 10 percent in total viewers versus the prior Monday.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of November 16-22:

On Monday, November 16, from 8-9 p.m. ET, "Heroes" averaged a 2.2 rating, 6 share in adults 18-49 and 5.1 million viewers overall, in a highly competitive time period that included Fox's "House," CBS's comedies and ABC's "Dancing With the Stars." "Heroes" is one of the most time-shifted programs on network television. So far this season, "Heroes" has added 30 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "Heroes" adds more than 1.4 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Monday from 9-10:01 p.m. ET, "Trauma" averaged a 1.8/4 in adults 18-49 and 5.2 million viewers overall versus competition that included CBS's "Two and a Half Men" and "Big Bang Theory," ABC's "Dancing With the Stars" and Fox's "Lie to Me."

Monday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.4/3 in adults 18-49, a 1.6/4 in adults 25-54 and 4.5 million viewers overall. Versus the prior Monday, "The Jay Leno Show" increased 17 percent in adults 18-49 (1.4 vs. 1.2), 14 percent in adults 25-54 (1.6 vs. 1.4) and 10 percent in total viewers (4.5 million vs. 4.0 million). Monday's time-period competition included CBS's "CSI: Miami" and ABC's "Castle."

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.6 vs. 1.8) and total viewers (4.5 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.6 vs. 2.7) and total viewers (4.5 million vs. 6.9 million).

On Tuesday, November 17 from 8-8:30 p.m. ET, the holiday special "Merry Madagascar" (2.9/8 in 18-49, 9.0 million viewers overall) unwrapped NBC's biggest overall viewership in the half-hour in four weeks and second-biggest of the season. "Merry Madagascar" tied for #2 in adults 18-49, matching ABC's "V" in the half-hour and trailing only CBS's "NCIS." The special ranked #2 outright in all key adult-female demos.

"Merry Madagascar" was the #1 program of the week on the broadcast networks among kids 2-11, earning a 5.6 rating, 19 share in that demographic.

Tuesday from 8:30-10:01 p.m. ET, "The Biggest Loser" (3.7/10 in adults 18-49, 9.6 million viewers overall) continues to outpace its year-ago performance, with this week's 91-minute edition of "Loser" gaining 16 percent in adults 18-49 and 23 percent or nearly 1.8 million persons in total viewers versus its two-hour telecast on the same night last year (a 3.2/8 in 18-49 and 7.8 million viewers overall from 8-10 p.m. on November 18, 2008). From 8:30-10 p.m. ET, "Loser" tied for #1 in adults 18-49 (with CBS) and ranked #1 outright in adults 18-34, women 18-34 and women 18-49.

For its final hour, from 9-10 p.m. ET, "Biggest Loser" ranked #1 in adults 18-49, adults 18-34 and all key adult-female demographics, ahead of CBS's "NCIS: LA," ABC's "Dancing With the Stars" results show, Fox's "So You Think You Can Dance" and CW's "Melrose Place."

This marks the seventh week in a row that "Biggest Loser" has beaten all regular major-network competition in the 9 p.m. hour in primetime's key demographic of adults 18-49.

Tuesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.9/5 in adults 18-49, a 2.3/6 in adults 25-54 and 6.0 million viewers overall, versus time-period competition that included CBS's "The Good Wife" and ABC's "The Forgotten." This matches the second-highest 18-49 rating for "The Jay Leno Show" on any night of the week in six weeks (since Tuesday, Oct. 6) and is the biggest overall audience for the show on any night in three weeks (since Tuesday, Oct. 27). "The Jay Leno Show" matched its 18-49 rating of the prior Tuesday, while gaining 5 percent week-to-week in adults 25-54 (2.3/6 vs. 2.2/5) and 3 percent in total viewers (6.0 million vs. 5.8 million).

In the time period, "The Jay Leno Show" ranked #1 among the major networks in men 18-34 and ranked #2 in adults and men 18-49, adults and women 18-34 and men 25-54, topping ABC's "The Forgotten" in those demographic measures.

Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Tuesday's telecast was up in adults 18-49 (1.9 vs. 1.4), adults 25-54 (2.3 vs. 1.8) and total viewers (6.0 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.9 vs. 2.2), adults 25-54 (2.3 vs. 2.7) and total viewers (6.0 million vs. 6.9 million).

On Wednesday, November 18 from 8-9 p.m. ET, "Mercy" (2.0/6 in adults 18-49, 7.8 million viewers overall) sewed up its highest 18-49 rating since September 30 and its biggest overall viewership since the series' September 23 premiere. Week-to-week, "Mercy" grew by 18 percent in 18-49 rating (2.0 vs. 1.7) and by 16 percent or nearly 1.1 million persons in total viewers (7.8 million vs. 6.7 million).

"Mercy" finished within one share of the time-period lead in adults 18-49 and, for the fourth time this season, won the hour in total viewers.

Versus NBC's average in this time slot during the regular 2008-09 season, "Mercy" was up 25 percent in 18-49 rating (2.0 vs. 1.6) and 35 percent or more than 2.0 million persons in total viewers (7.8 million vs. 5.7 million).

Wednesday from 9-10:01 p.m. ET, "Law & Order: Special Victims Unit" averaged a 2.6/7 in adults 18-49 and 8.4 million viewers overall. From its first half-hour to its second, "SVU" increased by 17 percent in 18-49 rating (to a 2.8 from a 2.4), the biggest increase on any major network in the hour. Versus NBC's average in this slot during the regular 2008-09 season, "SVU" was up 53 percent in 18-49 rating (2.6 vs. 1.7) and 44 percent or more than 2.5 million persons in total viewers (8.4 million vs. 5.9 million). It is worth noting that so far this season, "Law & Order: SVU" has added 22 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "SVU" adds 1.3 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Wednesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.4/4 in adults 18-49, a 1.7/5 in adults 25-54 and 4.8 million viewers overall. "Leno" matched its 18-49 and 25-54 ratings of the prior Wednesday and was up 2 percent in total viewers (4.8 million vs. 4.7 million). Wednesday's time-period competition included CBS's "CSI: NY" and ABC's "In the Spotlight: Janet Jackson."

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.7 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

On Thursday, November 19 from 8-8:30 p.m. ET, "Community" (2.0/6 in adults 18-49, 4.9 million viewers overall) ranked #1 among the major networks in men 18-34 and tied for #1 in adults 18-34. "Community" was up 18 percent in 18-49 rating versus NBC's average this season in this time period prior to "Community's" debut (2.0 vs. 1.7). It is worth noting that so far this season, "Community" has added 25 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Thursday at 8:30 p.m. ET, "Parks and Recreation" (2.0/6 in 18-49, 4.6 million viewers overall) ranked #1 among the major networks in men 18-34 and #2 in adults 18-34. "Parks" retained 100 percent of its 18-49 lead-in from "Community" and has now retained 95 percent or more of its 18-49 lead-in with 10 of 10 telecasts in this slot so far this season. It's worth noting that, so far this season, "Parks and Recreation" has added 19 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Thursday from 9-9:31 p.m. ET, "The Office" (3.7/10 in 18-49, 7.4 million viewers overall) ranked #1 among the major networks in men 18-34, men 18-49 and men 25-54, outscoring ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "The Office" ranked #2 in the half-hour among adults 18-49 and adults 18-34, behind only "Grey's Anatomy." "The Office" is a heavily time-shifted show, adding an average 27 percent to its 18-49 rating so far this season when going from its "live plus same day" to its "live plus seven day" results. In total viewers, "The Office" adds more than 1.9 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Thursday from 9:31-10:01 p.m. ET, "30 Rock" (2.8/7 in 18-49, 5.7 million viewers overall) ranked #1 among the major networks in men 18-34 and men 18-49, topping the concluding half-hours of ABC's "Grey's Anatomy," CBS's "CSI" and Fox's "Fringe" in those demos. "30 Rock" is a heavily time-shifted program, so far this season adding an average 23 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results. . In total viewers, "30 Rock" adds more than 1.3 million viewers to its previously reported "live plus same day" results when "live plus seven day" ratings are released.

Thursday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.6/5 in adults 18-49, a 1.9/5 in adults 25-54 and 4.8 million viewers overall. Thursday's time-period competition included ABC's "Private Practice" and CBS's "The Mentalist." "The Jay Leno Show" matched its 18-49 rating of the prior Thursday and was up 6 percent in adults 25-54 (1.9 vs. 1.8) and up 0.4% in total viewers (4.77 million vs. 4.75 million).

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.6 vs. 1.4), adults 25-54 (1.9 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (1.9 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

On Friday, November 20 from 8-9 p.m. ET, "Law & Order" (1.4/5 in 18-49, 7.5 million viewers overall) ranked #1 among the major networks in men 25-54 and #2 in adults 25-54 and total viewers. "Law & Order" improved on NBC's average in this slot during the 2008-09 regular season by 17 percent in adults 18-49 (1.4 vs. 1.2) and by 70 percent in total viewers (7.5 million vs. 4.4 million). It is worth noting that so far this season, "Law & Order" has added 27 percent to its 18-49 rating when going from its "live plus same day" to its "live plus seven day" results.

Friday from 9-10:01 p.m. ET, "Dateline NBC" (1.5/5 in 18-49, 7.4 million viewers overall) ranked #2 among the major networks in total viewers.

Friday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.3/4 in adults 18-49, a 1.5/5 in adults 25-54 and 4.7 million viewers overall. Friday's time-period competition included CBS's "Numb3rs" and ABC's "20/20." This is the top 18-49 rating for a Friday "Jay Leno Show" in four weeks and biggest overall Friday viewership in three weeks. In the time period, "Jay Leno" tied for #1 among the major networks in men 18-34 and finished within 0.2 of a rating point of first place in adults 18-34.

Versus the prior Friday, "The Jay Leno Show" was up 9 percent in 18-49 viewers (1.686 million vs. 1.540 million), up 5 percent in 25-54 viewers (1.911 million vs. 1.826 million) and up 0.4% percent in total viewers (4.669 million vs. 4.650 million). In total viewers, this was the sixth consecutive "Jay Leno Show" to deliver an increase versus the same night of the prior week. In adult 18-49 viewers, five "Leno" telecasts in a row (each telecast for the week of November 16-20) have now delivered a week-to-week gain.

Comparisons to Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno" were: in adults 18-49 (1.3 vs. 1.4), in adults 25-54 (1.5 vs. 1.8) and total viewers (4.7 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.3 vs. 2.2), adults 25-54 (1.5 vs. 2.7) and total viewers (4.7 million vs. 6.9 million).

For the week of November 16-20, "The Jay Leno Show" was up week-to-week by 6 percent in 18-49 viewers (2.0 million vs. 1.9 million) and up 3 percent in total viewers (5.0 million vs. 4.8 million).

The average 2.0 million adults 18-49 for the week is the highest for "The Jay Leno Show" in four weeks. The 5.0 million total viewers is the show's highest weekly average in three weeks.

On Saturday, November 21 at 8 p.m. ET, a rebroadcast of "Mercy" averaged a 0.4/1 in 18-49 and 2.2 million viewers overall. At 9 p.m., a rebroadcast of "Law & Order" (0.8/3 in 18-49, 4.3 million viewers overall) increased from its first half-hour to its second by 43 percent in 18-49 rating (to a 1.0 from a 0.7) and by 27 percent or more than 1.0 million persons in total viewers (4.9 million vs. 3.8 million).

Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.4/4 in 18-49, 5.8 million viewers overall) ranked #2 among the major networks in all key adult-female demos. "SVU" built on its lead-in from the previous hour by 75 percent in 18-49 and 34 percent in total viewers.

On Sunday, November 22, the "NBC Sunday Night Football" telecast of the Philadelphia Eagles at the Chicago Bears propelled NBC to a Sunday night win in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics - men 18-34, 18-49 and 25-54. For its full duration, the Eagles-Bears game averaged a 6.6/17 in adults 18-49, 17.3 million viewers overall and a 10.6/17 household rating/share from 8:31-11:27 p.m. ET.

Sunday's Eagles-Bears game was up 18 percent in 18-49 rating and 14 percent or more than 2.1 million persons in total viewers versus the "Sunday Night Football" game that aired on the same night last year (a 5.6/14 in 18-49 and 15.2 million viewers overall for the Colts-Chargers on November 23, 2008).

For the night (from 7:30-11 p.m. ET), NBC averaged a 5.5/14 in adults 18-49 and 14.8 million viewers overall. NBC's margin of victory over the #2 network was 22 percent in adults 18-49 (5.5/14 for NBC from 7:30-11 p.m. vs. a 4.5/12 for ABC from 7-11 p.m.) and 11 percent in total viewers (14.8 million for NBC vs. 13.3 million for CBS from 7-11 p.m.).

Also on Sunday, "Football Night in America 2" from 7:30-7:56 p.m. ET averaged a 2.2/6 in 18-49, 6.2 million viewers overall and a 4.0/7 household rating/share. "Football Night in America 3" from 7:56-8:22 p.m. delivered a 3.5/9 in 18-49, 9.7 million viewers overall and a 6.0/10 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 4.6/12 in 18-49, 12.7 million viewers overall and a 7.7/12 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.





  [november 2009]  
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M
T
W
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F
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· 20/20 (ABC)
· 30 ROCK (NBC)
· BIG BANG THEORY, THE (CBS)
· BIGGEST LOSER, THE (USA)
· CASTLE (ABC)
· COMMUNITY (YAHOO)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· FOOTBALL NIGHT IN AMERICA (NBC)
· FORGOTTEN, THE (ABC)
· FRINGE (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· HOUSE (FOX)
· JAY LENO SHOW, THE (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIE TO ME (FOX)
· MELROSE PLACE (CW)
· MENTALIST, THE (CBS)
· MERCY (NBC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NUMB3RS (CBS)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TRAUMA (NBC)
· TWO AND A HALF MEN (CBS)
· V (ABC)





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