BRAVO EARNS BEST NOVEMBER EVER IN ALL KEY DEMOS
NEW YORK - December 2, 2009 - Continuing its ratings streak, Bravo earned its highest rated November in network history in all key demographics, according to Nielsen Media Research. With an average of 518,000 adults 18-49 and 818,000 total viewers, Bravo posted double digit increases versus November 2008, up 19 percent (vs. 436,000) and 16 percent (vs. 703,000) respectively.
Bravo's original programming saw big gains in November with the sixth season of the Emmy and James Beard Award-winning No. 1 food show on cable "Top Chef" averaging an impressive 2.53 million adults 18-49 and 3.58 million total viewers. Since "Top Chef: Las Vegas" premiered, Bravo has ranked as the No. 1 cable network in the Wednesday 10 p.m. time period among adults 18-49 and total viewers. "Million Dollar Listing's" third season is on pace to mark its highest rated season ever, currently averaging 1.09 million total viewers and 757,000 adults 18-49. The series' most recent telecast on Nov. 30 hit season high numbers with 1.24 million total viewers. Season-to-date "Tabatha's Salon Takeover" is also faring well, averaging 635,000 adults18-49 and 887,000 total viewers through four episodes.
The "Real Housewives" franchise continues to surge, with season five of "The Real Housewives of Orange County" averaging 1.81 million adults 18-49 and 2.41 million total viewers season-to-date. The series remains on pace to have its highest rated season ever in all key demographics. Versus season four, the series is up 19 percent among adults 18-49 (vs. 1.52 million) and 16 percent among total viewers (vs. 2.08 million).
Online, "The Real Housewives of Orange County" are also on pace to deliver the series' best season ever digitally. Season-to-date, the series site on BravoTV.com is up 45 percent in total page views (12.05 million vs. 8.32 million), and up 19 percent in average weekly unique visitors (198,000 vs. 166,000) versus season four.
Bravo's first live topical series "Watch What Happens Live" has seen huge gains over the course of the season, earning an average of 788,000 total viewers and 550,000 adults 18-49. Since its premiere, the show has seen enormous triple digit growth, with a 166 percent increase among adults 18-49 (200,000 to 532,000) and 128 percent among total viewers (334,000 to 762,000).
Source: Nielsen Media Research; Live + 7 Day through 11/15/09, blended with Live + Same Day through 11/29/09; Top Chef rank: all cable networks, Wednesday 10P-11P daypart average, 8/26/09-11/18/09, includes weeks with Top Chef season six premieres at 10pm; #1 food show on cable: Top Chef on Bravo Premiere Program Average (8/19/09-11/18/09) vs. All Food Network Program Averages, Excluding Specials (12/29/08-11/18/09), Most Current, P18-49 (000); Million Dollar Listing: 10/12/09-11/30/09, Most Current; Omniture SiteCatalyst, 11/1-28/09.
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