[12/22/09 - 12:00 PM]
Hallmark Channel Original Movie 'The Three Gifts' Top-Rated Movie of Week on Ad-Supported Cable
The Hallmark Channel spins the numbers for Saturday, December 19.

[via press release from The Hallmark Channel]


Drives Network to Another Top-Ten Weekly Ranking as Hallmark Channel Continues to be Premiere Destination for Holiday Television Viewing

Hallmark Channel Has Third Consecutive Week With the #1 Ad-Supported Cable Movie of the Week

Hallmark Channel's lineup of original holiday movies continued to dominate the competition as the December 19 (8-10 p.m. ET/PT) premiere of the Hallmark Channel Original Movie "The Three Gifts," starring Dean Cain, Jean Louisa Kelly and Mimi Kennedy, ranked as the week's #1-rated movie (2.9 HH rating) on all ad-supported cable television.

The strong performance continues the momentum that has made Hallmark Channel the premiere holiday television destination throughout the holiday season-to-date (November 23 � December 20).

"The Three Gifts" boosted the network to #8 for the week in prime time (1.4 HH rating), on the heels of the highest-rated week ever, December 7-13 (#5 ranking with a 1.0 rating Total Day, and #3 ranking with a 1.8 rating in Prime Time) in the network's history. This week also marks the fourth consecutive week that the channel has logged a top ten finish for the week in households.

Other highlights for the week include:

- "The Three Gifts" ranked #3 in the time period among the key demographic of Women 25-54 (1.4 rating)

- The performance marked 5th highest-rated week in Hallmark Channel history.

Holiday season-to-date highlights (November 23-December 20) include:

- Hallmark Channel has had three consecutive weeks with the #1 ad- supported cable movie of the week

- Hallmark Channel ranked #5 in Prime Time (1.5 HH rating)

- The four Hallmark Channel Original Movie holiday premieres ("The National Tree," "Debbie Macomber's Mrs. Miracle," "Christmas in Canaan," and "The Three Gifts") have ranked #1 in the Saturday time period (8-10 p.m. ET/PT) with an average 2.9 HH rating with 2,566,000 homes.

- The four original movies' four-week average has also ranked #1 among Women 25-54 (1.4 rating).

Source: Nielsen Media Research, Nov. 23 to Dec. 20, 2009

  [december 2009]  


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