HALLMARK CHANNEL ORIGINAL MOVIE 'THE THREE GIFTS' TOP-RATED MOVIE OF WEEK ON AD-SUPPORTED CABLE
Drives Network to Another Top-Ten Weekly Ranking as Hallmark Channel Continues to be Premiere Destination for Holiday Television Viewing
Hallmark Channel Has Third Consecutive Week With the #1 Ad-Supported Cable Movie of the Week
Hallmark Channel's lineup of original holiday movies continued to dominate the competition as the December 19 (8-10 p.m. ET/PT) premiere of the Hallmark Channel Original Movie "The Three Gifts," starring Dean Cain, Jean Louisa Kelly and Mimi Kennedy, ranked as the week's #1-rated movie (2.9 HH rating) on all ad-supported cable television.
The strong performance continues the momentum that has made Hallmark Channel the premiere holiday television destination throughout the holiday season-to-date (November 23 � December 20).
"The Three Gifts" boosted the network to #8 for the week in prime time (1.4 HH rating), on the heels of the highest-rated week ever, December 7-13 (#5 ranking with a 1.0 rating Total Day, and #3 ranking with a 1.8 rating in Prime Time) in the network's history. This week also marks the fourth consecutive week that the channel has logged a top ten finish for the week in households.
Other highlights for the week include:
- "The Three Gifts" ranked #3 in the time period among the key demographic of Women 25-54 (1.4 rating)
- The performance marked 5th highest-rated week in Hallmark Channel history.
Holiday season-to-date highlights (November 23-December 20) include:
- Hallmark Channel has had three consecutive weeks with the #1 ad- supported cable movie of the week
- Hallmark Channel ranked #5 in Prime Time (1.5 HH rating)
- The four Hallmark Channel Original Movie holiday premieres ("The National Tree," "Debbie Macomber's Mrs. Miracle," "Christmas in Canaan," and "The Three Gifts") have ranked #1 in the Saturday time period (8-10 p.m. ET/PT) with an average 2.9 HH rating with 2,566,000 homes.
- The four original movies' four-week average has also ranked #1 among Women 25-54 (1.4 rating).
Source: Nielsen Media Research, Nov. 23 to Dec. 20, 2009