or


[12/28/09 - 10:40 AM]
Oxygen Celebrates Best and Most Watched Year Ever in 2009
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN CELEBRATES BEST AND MOST WATCHED YEAR EVER IN 2009

Driven By W18-34 (+14%)

Returning Originals Set All Time Series Highs and "Dance Your Ass Off" Becomes Biggest Freshman series in Network History

Digital Platform Delivers Double and Triple Digit Increases

NEW YORK, NY - December 28, 2009 - As 2009 draws to a close, Oxygen celebrates its most watched year ever in primetime across all key demos and total viewers; and saw double digit growth in target audience W18-34, marking a triumphant outperformance of last year's record achievements, according to Nielsen Media Research. The network continued to produce in top form in year two under the NBC Universal banner, which is proven by several milestones. Oxygen launched an incredibly successful new dance/weight-loss competition series "Dance Your Ass Off," which delivered the network's most watched series premiere and most watched freshman series ever. On the digital front, Oxygen experienced double digit increases online, triple digit growth in mobile and created a groundbreaking new social experience, www.OxygenLive.com, providing fans with a real time interactive way to watch original series.

In primetime for 2009, Oxygen experienced tremendous year-over-year gains exceeding 2008 results in key demos averaging 87,000 W18-34 (+14%), 112,000 A18-34 (+10%), 168,000 W18-49 (+9%), 224,000 A18-49 (+6%) and 424,000 total viewers (+8%). Additionally, the year solidified the network's sixth consecutive year of growth among key demos and total viewers.

"From ratings and digital growth to our launch of e-commerce and first-ever social viewing platform OxygenLive, our business is hitting on all cylinders," said Jason Klarman, General Manager, Oxygen Media. "The year's phenomenal growth and success is a testament to our strategic focus on delivering the Generation O woman the ´┐ŻLive Out Loud' brand she wants on every platform."

Returning series and staples of the "Live Out Loud" brand, "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood" reached series highs in 2009 earning their best seasons ever. "Bad Girls Club" season four is pacing to be the series highest season ever, delivering double digit growth above season three by 58% among A18-49, 54% among W18-49, 47% among W18-34, and up 63% among total viewers. This incredibly popular season earned the most watched telecast on Oxygen ever among P18-49, F18-34, P18-34, and total viewers, the second and third telecasts in the network's history to draw more than one million A18-49. On another high note, season four of "Tori & Dean: Home Sweet Hollywood" outperformed the previous year's season with 10% gains among W18-49 (699,000 average), up 6% among A18-49 (849,000 average), and up 6% among total viewers (1.144 MM average).

Other remarkable highlights adding to the year's successes include a #2 ranking among women's networks in the competitive demos A18-34, W18-34, W18-49 and coming in as the youngest women's network with a median age of 41.7; made a substantial move to #23 ranking among all ad-supported cable entertainment networks for W18-49; an increase in prime ratings six out of seven nights of the week; 26 telecasts delivered over one million viewers; and eight out of twelve months were record setting among key demo A18-49 with December coming in as the highest month ever in traditional prime in W18-34 and A18-34.

Oxygen's digital properties also saw significant double and triple digit gains this year, with www.oxygen.com claiming its best year ever in page views and monthly visitors. When compared to 2008, Oxygen's website is up 90% in page views for the year and up 20% in monthly unique visitors. Additionally, Oxygen mobile has experienced enormous success since launching in June 2008; with an astounding 175% increase in page views and a 71% bump in monthly uniques year-to-date. The network's innovative digital assets was a major contributing factor to the year's accomplishments and continues to be a huge asset when it comes to enhancing the Oxygen viewer and fan experience.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 12/06/09, blended with Live + Same Day through 12/23/09. BGC is Live+Same data. Women's Networks include LIF, LMN, WE, OXY and SOAP.

Source: Oxygen.com, Page Views and Monthly Unique Visitors: YOY comparison, Omniture SiteCatalyst 1/1/09-12/21/09 vs. InsightXE through April '08 and Omniture SiteCatalyst May '08 forward; Year totals through 12/21/09

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [december 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.

[11/05/18 - 09:11 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Get Boost from Patriots/Packers
Said match-up gives the Peacock its best Sunday night of the season.