or


[01/05/10 - 08:51 AM]
Early Points for ABC Last Night
ABC spins the numbers for Monday, January 4.

[via press release from ABC]

Early Points for ABC Last Night

Some early points on the season premiere of The Bachelor last night ahead of the regular press release...

ABC's season opener of The Bachelor: On the Wings of Love from 8-10pm drew an average audience of 9.5 million viewers and a 3.3/8 in Adults 18-49, against original competition that included Fox's Fiesta Bowl and the return of NBC's Heroes. In fact head to head, The Bachelor premiere topped the 2-hour return of NBC's Heroes by 4.6 million viewers and by 50% in Adults 18-49 (4.9 million and 2.2/5).

� The Bachelor was up over its season premiere on the year-ago evening in both Total Viewers (+9%) and in Adults 18-49 (+6%), registering its most-watched opener for the franchise since April '07 (4 seasons ago) and its highest young adult number since September '07 (3 seasons ago). In fact it was the 2nd-most-watched opener for the show in its last 9 seasons � since April '04.

� ABC's The Bachelor stood as the TV's #1 series telecast on Monday with Adults 18-34 (3.1/9) and across all key Women demos (W18-34/W18-49/W25-54).

Quick Take for Monday, January 4, 2010 (Fast Affiliate Live + Same Day Ratings)

With its Top Number in 6 Weeks, ABC's Finishes No. 2 on Monday to Fox's "Fiesta Bowl" in Adults 18-49 and Wins the Night Across Key Women Demos

From 8-10pm, "The Bachelor" Dominates the Return of NBC's "Heroes" and Stands as TV's No. 1 Series Telecast on Monday in Adults 18-34 and Key Women

Growing Year-to-Year in Viewers and Young Adults, "The Bachelor" Marks its Most-Watched Premiere in 4 Seasons and 2nd-Biggest Opener Since April 2004

At 10pm, ABC's "Conveyor Belt of Love" is the Top Non-Sports Show with Young Adults and Ranks No. 1 Overall with Women 18-34 and Women 18-49

Monday Night (8:00-11:00 p.m.)

With the season premiere of "The Bachelor" and the special "Conveyor Belt of Love," ABC earned second place on Monday in Adults 18-49 (3.1/8) to Fox's "Fiesta Bowl" coverage, beating third-place CBS by 15% (2.7/7) and fourth-place NBC by 55% (2.0/5). The Net ranked No. 1 on the night across all key Women: Women 18-34 (4.3/11), Women 18-49 (4.4/11) and Women 25-54 (4.6/10).

� In Total Viewers (8.5 million) and Adults 18-49 (3.1/9), ABC drew its strongest Monday numbers in 6 weeks - since 11/23/09.

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's season opener of "The Bachelor: On the Wings of Love" drew an average audience of 9.5 million viewers and a 3.3 rating, 8 share in Adults 18-49, against original competition that included Fox's "Fiesta Bowl" and the return of NBC's "Heroes." In fact head to head, "The Bachelor" premiere topped the 2-hour return of NBC's "Heroes" by 4.6 million viewers and by 50% in Adults 18-49 (4.9 million and 2.2/5). "The Bachelor" stood as the TV's No. 1 series telecast on Monday with Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

� "The Bachelor" was up over its season premiere on the year-ago evening in both Total Viewers (+9%) and in Adults 18-49 (+6%), registering the most-watched opener for the franchise since April '07 (4 seasons ago) and its highest young adult number since September '07 (3 seasons ago). In fact it was the 2nd-most-watched opener for the show in its last 9 seasons � since April '04.

"Conveyor Belt of Love" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's special "Conveyor Belt of Love" stood as the No. 1 series telecast with Adults 18-49 (2.7/7) and Adults 18-34 (2.5/7), and as the highest-rated program overall in Women 18-49 (3.6/9) and Women 18-34 (3.5/10). The ABC unscripted special defeated NBC's original "Jay Leno" in the time period by 1.7 million viewers (6.5 million vs. 4.8 million) and by 80% in Adults 18-49 (2.7/7 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/4/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· BACHELOR, THE (ABC)
· HEROES (NBC)









most recent ratings | view all posts
[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.