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[01/25/10 - 09:31 AM]
ABC Stands as Sunday's No. 1 Non-Sports Net in Viewers and Adults 18-49
ABC spins the numbers for Sunday January 24.
[via press release from ABC]

Quick Take for Sunday January 24, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's Huge NFC Championship Vikings-Saints Overtime Game, ABC Stands as Sunday's No. 1 Non-Sports Net in Viewers and Adults 18-49

A Repeat "America's Funniest Home Videos" Beats Originals on CBS and NBC At 7pm in Adults 18-49, Leading "60 Minutes" by 15% and "Dateline" by 150%

Sunday's No. 1 Non-Sports TV Show in Total Viewers and Adults 18-49, ABC's "Home Edition" Defeats its Nearest Competition from 8-10pm by Wide Margins

Sunday Night (7:00-11:00 p.m.)

Opposite an NFL-fueled Fox, with enormous numbers from the overtime Vikings-Saints NFC Championship Game, ABC (6.4 million and 1.9/4) stood as Sunday's No. 1 non-sports network. In fact among Adults 18-49 (1.9/4), ABC topped CBS by 46% (1.3/3) and NBC 217% (0.6/1).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Beating CBS and NBC original newsmagazines in the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" qualified as the No. 1 non-sport program in Adults 18-49 (1.5/4), outdelivering "60 Minutes" by 15% (1.3/3) and "Dateline" by 150% (0.6/1).

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

Sunday's No. 1 non-sports program in Total Viewers (7.8 million) and Adults 18-49 (2.4/6), ABC's 2-hour "Extreme Makeover: Home Edition" beat out its nearest non-sports competition from 8:00-10:00 p.m. by 2.1 million viewers and by 100% in Adults 18-49 (CBS = 5.7 million and 1.2/3).

� Against the NFL NFC Championship Game, "Home Edition" built steadily throughout its telecast, gaining 1.3 million viewers (7.2 million to 8.5 million) and 23% in Adults 18-49 (2.2/5 to 2.7/6) from its first half-hour to its final half-hour.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/24/10.





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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DATELINE NBC (NBC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)




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