or


[01/26/10 - 08:55 AM]
The Bachelor Continues to Grow/Castle Hits Series Highs
ABC spins the numbers for Monday, January 25.

[via press release from ABC]

The Bachelor Continues to Grow/Castle Hits Series Highs

Some early points ahead of the regular press release.

Monday Night (8-11pm): Posting its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night Fox with originals of House and 24. ABC won the night for the 4th week running among key Women demos (W18-34/W18-49).

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor earned second place in viewers and young adults to Fox's original dramas (House/24), beating NBC's original dramas (Chuck/Heroes) by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's The Bachelor defeated Fox's high-profile drama 24 in head-to-head competition from 9-10pm by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8). For its 4th straight telecast, The Bachelor stood as Monday's #1 TV program with Women 18-34.

� The Bachelor notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

Castle (10-11pm): Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's Castle won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� Castle improved ABC's performance in the hour over the same night a last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original True Beauty on 1/26/09).

� Castle achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

Quick Take for Monday, January 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Grows in Adults 18-49 for the 6th Consecutive Week and Leads Monday Night Among Key Women Demos for the 4th Week in a Row

"The Bachelor" Tops NBC's Original Dramas from 8-10pm and Beats Fox's "24" At 9pm in Total Viewers and Adults 18-49

"The Bachelor" Sees Increases for the 3rd Week Running, Posting Season Highs in Total Viewers and Young Adults

At 10pm, ABC's "Castle" Hits Series Highs in Key Adult and Men Demos

Monday Night (8:00-11:00 p.m.)

Marking its 6th straight week of Monday Adult 18-49 audience growth with a season-high number (3.6/9), ABC took second place on the night to Fox with originals of "House" and "24." ABC won the night among Women 18-34 (4.9/13) and Women 18-49 (5.3/13), taking the top spot for the 4th week in a row among key Women demos.

� For the 2nd week in a row, ABC increased its overall audience from the year-ago night, gaining +1.7 million viewers (11.1 million vs. 9.4 million on 1/26/09).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" earned second place in viewers and young adults to Fox's original dramas ("House"/"24"), beating NBC's original dramas ("Chuck"/"Heroes") by 5.8 million viewers (11.4 million vs. 5.6 million) and by 77% in Adults 18-49 (3.9/10 vs. 2.2/6). In fact as it gained audience from its first to second hour, ABC's "The Bachelor" defeated Fox's high-profile drama "24" in head-to-head competition from 9:00-10:00 p.m. by 1.3 million viewers (12.0 million vs. 10.7 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8).

� "The Bachelor" won its 2-hour time period and stood as Monday's No. 1 TV program among Women 18-34 (5.7/15) for the 4th consecutive telecast.

� "The Bachelor" notched another season-high, marking its 3rd consecutive week of growth in both Total Viewers and Adults 18-49.

"Castle" (10:00-11:00 p.m.)

Hitting a series high and building its Adult 18-49 audience for its 3rd straight original telecast, ABC's "Castle" won the 10 o'clock hour in Total Viewers (10.5 million) and Adults 18-49 (3.1/8).

� "Castle" improved ABC's performance in the hour over the same night last year by 3.5 viewers (10.5 million vs. 7.0 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7 - an original "True Beauty" on 1/26/09).

� "Castle" achieved series-high ratings in young Adults (AD18-34/AD18-49) and key Men (M18-34/M18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/25/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHUCK (NBC)
· HEROES (NBC)
· HOUSE (FOX)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.