[02/02/10 - 08:12 AM]
January Marks Best Month Ever in Oxygen History Among All Key Demos
Oxygen spins the numbers for the month of January.

[via press release from Oxygen]


Oxygen.com Breaks One Million Unique Visitor Mark

New York, NY, February 2, 2010 � Continuing its record-setting ratings streak, Oxygen earned its best month in the network's history as all key demos tuned in like never before, according to Nielsen Media Research. Setting records across all platforms, Oxygen's innovative digital assets continue to propel viewer engagement, which was reflected in double and triple digit increases, while the month marked a significant milestone as www.Oxygen.com broke one million uniques. And since the network launched the groundbreaking new social experience, www.OxygenLive.com, providing fans with a real time interactive way to watch original series, the site recorded a spectacular +142% increase.

"Our unique brand experience of interactivity and engagement combined with our 'live out loud' programming is the formula for our ratings success," said Jason Klarman, General Manager, Oxygen Media. "This is great momentum as we get ready to launch our second night of originals."

In primetime, the network posted double digit increases among all key demos with A18-49 up +18% (vs. January 2009), W18-49 (up +16%) W18-34 (up +18%), A18-34 (up +19%), and total viewers (up +23%). This comes on the heels of Oxygen's best year ever for 2009. Oxygen now ranks #27 among all ad-supported cable entertainment networks for A18-49 (up from #31 in January 2009), #21 among W18-49 (up three spots from #24 in January 2009) and #18 among W18-34 (up three spots from #21 in January 2009).

Oxygen's digital properties saw significant double and triple digit gains vs. January 2009, with www.oxygen.com claiming its best month ever breaking the one million mark for unique visitors up +68%. Additionally, Oxygen mobile has experienced enormous success with a +208% increase in page views and an astounding +290% jump in monthly uniques. A revolutionary social viewing platform, OxygenLive has further enhanced viewer experience generating 3.4 million page views in January alone. Also, the buzz-worthy "Bad Girls Club" has been in the top ten trending topics on Twitter every week since the season premiere.

Powered by the spectacular performance of its original series "Bad Girls Club," Oxygen delivered six telecasts with over one million A18-49 viewers and two telecasts drew over one million viewers among the coveted W18-49 demographic. And a recent telecast became the first in network history to break two million total viewers. The current season is seeing double digit growth over the prior season, up +70% among A18-49 (1,090,000 vs. 642,000), +69% for W18-49 (800,000 vs. 472,000), +60% for W18-34 (587,000 vs. 366,000), and +74% for total viewers (1,596,000 vs. 917,000).

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 01/17/10, blended with Live + Same Day through 01/31/10 . January 2010 = 12/28/09-1/31/10 vs January 2009 = 12/29/08-1/25/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Digital Source: Omniture SiteCatalyst, Oxygen.com and Oxygen mobile comparison Jan '10 vs. Jan '09, Oxygen Live 1/26/10 vs. 12/1/09

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.

  [february 2010]  


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