[02/14/10 - 12:42 PM]
97 Million Watch First Two Days of Vancouver Games
NBC spins the numbers for Saturday, February 13.

[via press release from NBC]


26.2 Million Average Audience For Saturday Night is Higher Than Every Single Night of the Torino Games

Audience for Saturday Night is 13% Higher than the Comparable Torino Saturday Which Featured Figure Skating and Downhill Skiing On First Day of Competition

55 Million Total Viewers Watched Saturday Night's Coverage on NBC

VANCOUVER -February 14, 2010 - Through Saturday, 97 million people have watched the Vancouver Olympics Winter Games on the networks of NBCU; nine million more than watched the first two days of the Torino Games in 2006 (88 million) and the most since the tabloid-fueled 1994 Lillehammer Games (100 million), according to data released today by Nielsen Media Research.

"It's simply remarkable for a Saturday night, television's least-watched night, to surpass the audience total for every one of the 17 nights of the last Winter Olympics without the benefit of figure skating - the single biggest event in a Winter Games - which was the featured event of the first Saturday night in Torino," said Dick Ebersol, Chairman, NBC Universal Sports and Olympics.

MORE VIEWERS THAN EVERY NIGHT IN TORINO: The first night of competition on NBC averaged 26.2 million viewers and did not feature figure skating, 13 percent higher than the first Saturday night in Torino (23.2 million), which featured figure skating (pairs short program). The average audience from Saturday night is higher than EVERY SINGLE NIGHT of the Torino Games. This is especially remarkable given that Saturday night traditionally has the smallest audience of any primetime night.

NOTE: Figure skating begins tonight in primetime with the pairs short program. N

BC's Saturday night broadcast was seen by 55 million total viewers, six million more than the first night of competition from Torino (49 million).

TWO-DAY AVERAGE BEST SINCE TABLOID-FUELED LILLEHAMMER GAMES: The 30.0 million average viewers for the first two days of the Vancouver Games is the most for a non-U.S. Winter Olympics since the *tabloid-fueled 1994 Lillehammer Games (39.9 million). The 30.0 million is 33 percent higher than the two-day average viewership from Torino (22.6 million).

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

The national household rating of 14.0/25 for Saturday night is an increase of four percent over Torino in 2006 (13.5/23). The 15.9/28 average household rating to date is up 21 percent from Torino (13.1/22) and the best for a non-U.S. Winter Games since Lillehammer (25.2/38).

The network's Saturday live afternoon coverage from 2-6 p.m. ET that featured Al Michaels debut as daytime host, returning to the Olympics for the first time in 22 years, and featured speed skating, ski jumping and biathlon drew 13.1 million viewers a gain of 25 percent over the first Saturday afternoon in Torino (10.5 million).

NBCOLYMPICS.COM UP 350% FROM TORINO: NBC's Olympics website, NBCOlympics.com, has averaged 4.5 million unique users for the Vancouver Games, 350 percent higher than the first two of the last Winter Games in Torino in 2006 (1.02 million) � The site has also delivered 4.3 million video streams to date - 691% more than Torino's first two days (543K).

NBC OLYMPICS MOBILE APP IS NO. 1 ON ITUNES: NBC Olympics Mobile app, the No. 1 free app in the iTunes store, generated 5.3 million page views yesterday, up from the two million for Opening Ceremony day.

METERED MARKET RATINGS BY TIME ZONE (Two-Day Average): Mountain Time Zone 19.9/35
Pacific Time Zone 17.8/34
Central Time Zone 17.3/29
Eastern Time Zone 17.2/28

1. Milwaukee, 22.2/38
2. Salt Lake City, 21.4/38
3. Minneapolis, 21.3/39
4. Columbus, 20.9/34
5. Seattle, 20.6/40
6. Denver, 20.4/37
7. Cleveland, 19.3/33
8. Portland, 18.6/36

9. St. Louis, 18.4/32
10. Austin, 18.1/32
11. Richmond, 18.0/29
12. Sacramento, 17.9/33
13. Pittsburgh, 17.5/28
14. Norfolk, 17.3/27
15. Nashville, 17.2/27
16. Tulsa, 17.1/27
17. Kansas City, 17.0/28
18. Phoenix, 16.9/30
T19. Boston, 16.6/31
T19. Indianapolis, 16.6/29
T19. Cincinnati, 16.6/28
22. Washington, D.C., 16.5/27
T23. San Diego, 16.2/31
T23. Providence, 16.2/29
25. Baltimore, 16.1/27

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

  [february 2010]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.