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[02/23/10 - 09:11 AM]
One Tree Hill and Life Unexpected on the Rise Against the Olympics
The CW spins the numbers for Monday, February 22.

[via press release from The CW]

ONE TREE HILL AND LIFE UNEXPECTED ON THE RISE AGAINST THE OLYMPICS

ONE TREE HILL Climbs to Largest Audience Since Dec. 2009

ONE TREE HILL and LIFE UNEXPECTED Post Double Digit Gains Over Last Week in Target Demos

LIFE UNEXPECTED Scores Best Ratings in 3 Weeks in Adults 18-34 and Women 18-34

February 23, 2010 (Burbank, CA) - Against the Olympics, both of The CW's Monday night dramas were on the rise last night, especially among their target young demographics, according to preliminary live plus same day Nielsen ratings for Monday, Feb. 22, 2010.

ONE TREE HILL climbed to its largest audience (2.2million) since Dec. 07, 2009. ONE TREE HILL improved over last week in all key categories, including 27% in adults 18-34 (1.4/4), 13% in women 18-34 (1.8/5), 11% in adults 18-49 (1.0/3), 17% in women 18-49 (1.4/3) and 19% in total viewers.

The CW's critically acclaimed new drama LIFE UNEXPECTED gained over last week by 20% in adults 18-34 (1.2/3), 21% in women 18-34 (1.7/4) and 9% in total viewers (2.0mil). LIFE UNEXPECTED climbed to its best ratings in 3 weeks (since Feb. 1, 2010) among adults 18-34 and women 18-34.

Overall, CW's Monday grew week-to-week by 18% in adults 18-34 (1.3/4), 13% in women 18-34 (1.7/5) and 17% in total viewers (2.1mil).

NOTE: The final ratings for The CW's Monday dramas, ONE TREE HILL and LIFE UNEXPECTED, improved from this morning's preliminary ratings, particularly in the young adult and women demos. This revised release reflects those changes.

ONE TREE HILL AND LIFE UNEXPECTED ON THE RISE AGAINST THE OLYMPICS

ONE TREE HILL Climbs to Largest Audience Since Dec. 2009

ONE TREE HILL and LIFE UNEXPECTED Each Deliver Best Ratings in 3 Weeks in Adults 18-34 and Women 18-34

ONE TREE HILL and LIFE UNEXPECTED Post Double Digit Gains Over Last Week in Target Demos

February 23, 2010 (Burbank, CA) - Against the Olympics, both of The CW's Monday night dramas were on the rise last night, especially among their target young demographics, according to Live Plus Same Day Nielsen ratings for Monday, Feb. 22, 2010.

ONE TREE HILL climbed to its largest audience (2.2million) since Dec. 07, 2009. In key demos, both ONE TREE HILL and LIFE UNEXPECTED climbed to their best ratings in over 3 weeks (since Feb. 1, 2010) among adults 18-34 and women 18-34.

ONE TREE HILL improved week-to-week in all key categories, including 27% in adults 18-34 (1.4/4), 19% in women 18-34 (1.9/5), 22% in adults 18-49 (1.1/3), 17% in women 18-49 (1.4/3) and 19% in total viewers.

The CW's critically acclaimed new drama LIFE UNEXPECTED gained over last week by 20% in adults 18-34 (1.2/3), 21% in women 18-34 (1.7/4) and 9% in total viewers (2.0mil).

Overall, CW's Monday grew week-to-week by 18% in adults 18-34 (1.3/4), 20% in women 18-34 (1.8/5) and 17% in total viewers (2.1mil).





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· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)





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