or


[02/24/10 - 08:49 AM]
ABC's "Lost" Grows Against Olympics and Idol
ABC spins the numbers for Tuesday, February 23.

[via press release from ABC]

ABC's "Lost" Grows Against Olympics and Idol

Some early points for ABC's Tuesday ahead of the regular press release.

Tuesday Prime (8-11pm): Although airing against the Winter Olympics this year, ABC surged over the year-ago Tuesday for the 3rd week in a row, jumping year to year by 37% among Adults 18-49 (2.6/7 vs. 1.9/5 on 2/24/09).

Lost (9-10pm): Opposite considerable competition from the Vancouver Olympics and the second hour of Fox's American Idol (Top 12 female semifinals performances) from 9-10pm, ABC's Lost shot up from its lead-in by 5.5 million viewers (9.9 vs. 4.4 million) and by 188% in young adults (4.6/11 vs. 1.6/4) and built its audience from start to finish (+5% in viewers/+7% in young adults). In fact for the 2nd week in a row, Lost defeated NBC's Olympic coverage in the 9 o'clock in both Adults 18-34 (+10% - 4.3/11 vs. 3.9/10) and Men 18-34 (+29% - 4.5/12 vs. 3.5/10).

� Against the Winter Games and Idol, Lost grew its numbers over the prior week in both Total Viewers (9.9 million vs. 9.8 million) and Adults 18-49 (4.6/12 vs. 4.5/11).

� Despite the intensified competition this year, Lost was up over the same telecast last season (Episode 4) in Total Viewers and Adults 18-49 (9.8 million & 4.4/10 on 2/11/09).

� Lost qualified as Tuesday's #1 scripted TV program for the 4th consecutive week in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

the forgotten (10-11pm): During the 10 o'clock hour against the Olympics, ABC's the forgotten stood as TV's #1 scripted show in Adults 18-49 (1.7/5) for its 2nd consecutive telecast, generating the series' 2nd-highest number since mid-November � since 11/17/09.

Quick Take for Tuesday, February 23, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Builds on the Year-Ago Tuesday in Adults 18-49 for the 3rd Week in a Row

Jumping Over its Lead-in and Building Throughout its Telecast, ABC's "Lost" Is Tuesday's No. 1 Scripted TV Program in Adults 18-49 for the 4th Straight Week

Opposite the Olympics and "Idol," "Lost" is Up Week to Week and Year to Year

For its 2nd Straight Telecast, ABC's "the forgotten" is TV's No. 1 Scripted Show At 10pm in Adults 18-49, Marking its 2nd-Highest Number Since Mid-November

Tuesday Night (8:00-11:00 p.m.)

Although airing against the Winter Olympics this year, ABC grew over the year-ago Tuesday (2/24/09) for the 3rd week in a row, jumping year to year by 37% in Adults 18-49 (2.6/7 vs. 1.9/5).

"Lost" (9:00-10:00 p.m.)

Opposite considerable competition from the Vancouver Olympics and the second hour of Fox's "American Idol" (Top 12 female semifinals performances) from 9:00-10:00 p.m., ABC's "Lost" shot up from its lead-in by 5.5 million viewers (9.9 million vs. 4.4 million) and by 188% in young adults (4.6/11 vs. 1.6/4) and built its audience from start to finish (+5% in viewers/+7% in young adults). In fact for the 2nd week in a row, "Lost" outperformed NBC's Olympic coverage in the 9 o'clock in both Adults 18-34 (+10% - 4.3/11 vs. 3.9/10) and Men 18-34 (+29% - 4.5/12 vs. 3.5/10).

� Against the Winter Games and "Idol," "Lost" grew its numbers over the prior week in both Total Viewers (9.9 million vs. 9.8 million) and Adults 18-49 (4.6/12 vs. 4.5/11).

� Despite the intensified competition this year, "Lost" was up over the same telecast last season (Episode 4) in Total Viewers and Adults 18-49 (9.8 million & 4.4/10 on 2/11/09).

� "Lost" qualified as Tuesday's No. 1 scripted TV program for the 4th consecutive week in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

"the forgotten" (10:00-11:00 p.m.)

During the 10 o'clock hour against the Olympics, ABC's "the forgotten" registered as TV's No. 1 scripted show in Adults 18-49 (1.7/5) for the 2nd straight telecast, generating the series' 2nd-highest number since mid-November � since 11/17/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/23/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· FORGOTTEN, THE (ABC)
· LOST (ABC)











most recent ratings | view all posts
[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.