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[02/27/10 - 11:22 AM]
183 Million People Have Watched the Olympics on the Networks of NBC Universal Through 15 Days
NBC spins the numbers for Friday, February 26.

[via press release from NBC]

183 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 15 DAYS

24.5 Million Average Viewers Friday Night on NBC in Primetime up 54% From Comparable Friday at 2006 Winter Games

69 Million People Watched the Olympics Friday on the Networks of NBC Universal, 17 Million More Than the Comparable Day at the 2006 Winter Games.

VANCOUVER - February 27, 2010 - 183 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through 15 days of the Games; five million more than watched the first 15 days of the 2006 Winter Games (178 million), according to data available today from The Nielsen Company.

When the viewership number is available tomorrow, the Vancouver Games (with still one day remaining) will surpass the Nagano Games, Albertville Games and Torino Games and will trail the *tabloid-fueled Lillehammer Games and likely be just below the Salt Lake City Games as the most-watched Winter Olympics in history.

MOST WATCHED WINTER OLYMPICS IN HISTORY:
1994 Lillehammer 204 million (Entire Olympics)
2002 Salt Lake City 187 million (Entire Olympics)
2006 Torino 184 million (Entire Olympics)
1992 Albertville 184 million (Entire Olympics)
1998 Nagano 184 million (Entire Olympics)
2010 Vancouver 183 million (through 15 days - Two days remaining)

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

FRIDAY NIGHT UP 54 PERCENT FROM COMPARABLE NIGHT IN 2006; DOMINATES PRIMETIME: Friday night's coverage drew 24.5 million viewers, 8.6 million more than the comparable night at the 2006 Winter Games (15.9 million, up 54%).

� Last night the Olympics, which averaged 24.5 million viewers, more than doubled the combined delivery of the other three major networks (ABC, CBS, Fox: 11.0 million) beating the three together by 124 percent.

15-DAY AVERAGE IS 4 MILLION MORE THAN 2006: The 24.7 million average viewers through 15 nights of the Vancouver Games is four million more and 19 percent higher than the average viewership of the 2006 Winter Games through 15 nights (20.8 million).

The national household rating of 13.9/24 for Friday night is up more than four full ratings points and 43 percent higher than the comparable night at the 2006 Winter Games (9.7/17). The 14.0/23 average household rating-to-date is 12 percent higher than 2006 (12.5/20).

NBC OLYMPICS MOBILE: 77 MILLION PAGE VIEWS: NBC's Olympics Mobile platforms (Mobile Web Site and iTunes App), through 15 days have amassed 77 million page views more than double the total number of page views for the entire 17-day Beijing Games (34.7 million).

� There have been 1.7 million mobile video streams in 15 days, more than five times the total number for the entire 17-day Beijing Games (301k).

� By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC Olympics Mobile already generated more page views than the entire 2006 Winter Games (1.07 million).

NBCOLYMPICS.COM HAS MORE THAN TRIPLE THE USERS OF THE ENTIRE 2006 WINTER GAMES: Through 15 days, NBCOlympics.com has delivered 42.4 million total unique users, nearly 30 million more unique users and 219 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).

� NBCOlympics.com's 651 million page views through 15 days nearly doubles the total for the 17 days of the 2006 Winter Games (331 million).

� Through 15 days, NBCOlympics.com has seen 40.8 million video streams serving more than three million hours of video, 32 million more than the total number of video streams from the 2006 Winter Games (8.4 million).

NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.

METERED MARKET RATINGS BY TIME ZONE (12-Day Average):
Mountain Time Zone 19.1/31
Central Time Zone 15.6/24
Pacific Time Zone 15.4/28
Eastern Time Zone 14.9/24

TOP 25 METERED MARKETS (15-Day Average):
1. SALT LAKE CITY, 22.2/37
2. DENVER, 21.8/36
3. MILWAUKEE, 21.3/33
4. SEATTLE, 19.9/37
5. MINNEAPOLIS, 19.5/33
6. ST. LOUIS, 18.7/29
7. COLUMBUS, 18.2/28
8. SAN DIEGO, 18.1/30
9. WEST PALM BEACH, 18.0/27
10. PORTLAND, 17.9, 33
11. KANSAS CITY, 17.8/27
12. OKLAHOMA CITY, 17.4/26
13. NASHVILLE, 17.3/25
14. FT.MYERS, 17.0/27
T15. AUSTIN, 16.9/27
T15. TULSA, 16.9/25
T17. CLEVELAND, 16.7/26
T17. PROVIDENCE, 16.7/28
19. PHOENIX, 16.6/27
20. BOSTON, 16.5/29
21. CINCINNATI, 16.4/26
T22. SAN FRANCISCO, 16.0/30
T22. DETROIT, 16.0/26
T22.INDIANAPOLIS, 16.0/26
T25. CHICAGO, 15.9/25
T25. WASHINGTON D.C., 15.9/26
T25. SACRAMENTO, 15.9/28
T25. RICHMOND, 15.9/24

TOP 25 METERED MARKETS FOR FRIDAY, FEB. 26:
1. SALT LAKE CITY, 21.8/37
2. SEATTLE, 20.3/38
3. MILWAUKEE, 19.7/33
4. DENVER, 19.4/35
5. PORTLAND, 18.2/34
6. FT.MYERS, 18.0/29
T7. KANSAS CITY, 17.5/29
T7. OKLAHOMA CITY, 17.5/27
9. CINCINNATI, 17.4/29
T10. ST. LOUIS, 17.3/30
T10. PROVIDENCE, 17.3/28
T12. SAN DIEGO, 17.2/29
T12. HARTFORD, 17.2/27
14. WEST PALM BEACH, 17.1/27
15. SAN FRANCISCO, 17.0/33
16. PHOENIX, 16.6/28
T17. ORLANDO, 16.5/27
T17. COLUMBUS, 16.5/27
19. NASHVILLE, 16.4/25
20. DETROIT, 16.2/25
21. PITTSBURGH, 16.1/24
22. BOSTON, 15.9/27
23. NORFOLK, 15.8/24
24. DAYTON, 15.6/25
25. TULSA, 15.5/24

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.





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