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[03/01/10 - 09:30 AM]
Undercover Boss Tops the Closing Ceremonies of the Olympics in Adults 18-49 from 9:30-10:00 Pm
CBS spins the numbers for Sunday, February 28.
[via press release from CBS]

"UNDERCOVER BOSS" TOPS THE CLOSING CEREMONIES OF THE OLYMPICS IN ADULTS 18-49 FROM 9:30-10:00 PM AND WINS TIME PERIOD IN ADULTS 18-34

"Undercover Boss" and "The Amazing Race" Post Across-the-Board Increases From Last Week

Live Plus 7-Day DVR Playback Lifts the Time Period Premiere of "Undercover Boss" to a 6.0 in Adults 18-49 and Adds 1.6 Million Viewers

"The Amazing Race" Also Notches 7-Day Playback Gains

UNDERCOVER BOSS, CBS's newest reality hit, continues to deliver impressive ratings, up from last week and topping the closing ceremonies of the Olympics in adults 18-49 in its second half-hour and winning its time period in adults 18-34, according to Nielsen preliminary live plus same day ratings for Sunday, Feb. 28.

At 9:00 PM, UNDERCOVER BOSS was first in adults 18-34 (3.8/11) and second in households (8.7/13), viewers (15.07m), adults 25-54 (6.1/13) and adults 18-49 (5.0/12, -0.2 behind NBC). UNDERCOVER BOSS topped the second half-hour of the Olympic's closing ceremonies in adults 18-49 (5.6/13 vs. 4.8/12) and an original episode of "Desperate Housewives" in viewers (vs. 10.81m, +39%), adults 18-34 (vs. 3.1/09, +23%), adults 18-49 (vs. 3.6/09, +39%) and adults 25-54 (vs. 4.2/09, +45%).

Compared to last week, UNDERCOVER BOSS was up +9% in both households (from 8.0/13) and adults 18-34 (from 3.5/09), +3% in adults 25-54 (from 5.9/12), +4% in adults 18-49 (from 4.8/11) and added +1.31m viewers (from 13.76m, +10%).

THE AMAZING RACE 16 was second in households (5.8/09), viewers (10.24m), adults 25-54 (4.1/09) and adults 18-49 (3.2/08). Compared to last week, THE AMAZING RACE 16 was up +12% in households (from 5.2/08), +11% in adults 25-54 (from 3.7/08), +10% in adults 18-49 (2.9/07) and added +1.23m viewers (from 9.01m, +14%).

COLD CASE was second in households (6.1/10), viewers (9.79m), adults 25-54 (3.3/08) and averaged a 2.4/06 in adults 18-49. COLD CASE was up +9% in households (from 5.6/09), +10% in adults 25-54 (from 3.0/07), +4% in adults 18-49 (from 2.3/06) and added +980,000 viewers (from 8.81m, +11%) compared to last week.

For the night, CBS was second in households (6.8/11), viewers (11.46m), adults 25-54 (4.0/09) and adults 18-49 (3.1/08), all behind NBC's Olympics programming

With live plus 7-day DVR playback data released today for the week ending Feb.14, the time period premiere of UNDERCOVER BOSS on Sunday, Feb.14 soared to a 6.0/14 in adults 18-49 from 5.2/13 and added +1.6 million viewers (17.05m from 15.45m). Among adults 25-54, UNDERCOVER BOSS jumped to a 7.3/15 from 6.4/14.

The premiere of THE AMAZING RACE 16 increased to a 3.1/08 in adults 18-49 (from 2.8/07), 4.0/09 in adults 25-54 (from 3.5/08) and added +810,000 viewers (9.81m from 9.01m).

Updated Sunday ratings will be available tomorrow.





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· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· UNDERCOVER BOSS (CBS)




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