or


[03/09/10 - 11:13 AM]
ABC Monday Beats NBC by 3.8 Million Viewers and by 38% in Adults 18-49
ABC spins the numbers for Monday, March 8.

[via press release from ABC]

Quick Take for Monday, March 8, 2010 (National Live + Same Day Program Ratings)

ABC Monday Beats NBC by 3.8 Million Viewers and by 38% in Adults 18-49

"The Bachelor: Jason and Molly's Wedding" Builds in Viewers in Young Adults From Its First Hour to its Second Hour, Taking Second at 9pm, Beating Fox's "24" and NBC's "Trauma"

ABC's "Castle" Outperforms NBC's "Law & Order" By 3.9 Million Viewers and by 60% in Adults 18-49

Monday Night (8:00-11:00 p.m.) ABC's Monday drew 9.2 million viewers and a 2.6 rating, 7 share in Adults 18-49, beating NBC's all-original drama lineup by 3.8 million viewers and by 53% in Adults 18-49 (5.4 million & 1.7/5 in Adults 18-49). ABC won the night among Women 18-34 (3.5/10), taking the top spot for the 8th time in the last 10 weeks.

"The Bachelor: Jason and Molly's Wedding" (8:00-10:00 p.m.) ABC's special telecast of "The Bachelor: Jason and Molly's Wedding" attracted 9.3 million viewers and a 2.8 rating, 7 share in Adults 18-49. "The Bachelor" grew by 9% in Total Viewers (8.9 million viewers to 9.7 million) and by 12% in Adults 18-49 (2.6/7 to 2.9/8) from its first hour to its second hour. The unscripted special finished second in the 9 o'clock hour in viewers and young adults, defeating Fox's "House"-led "24" (8.9 million & 2.8/7) and NBC's original "Trauma" (4.8 million & 1.4/3).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Law & Order" by 3.9 million viewers (9.1 million vs. 5.2 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4).

· "Castle" built on its lead-in across each of the key Men demographics: M18-34/M18-49/M25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Ratings), 3/8/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· LAW & ORDER (NBC)
· TRAUMA (NBC)











most recent ratings | view all posts
[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.