[03/16/10 - 10:58 AM]
ABC News' "20/20 - Inside the Bachelor" Tops NBC's Original Dramas
ABC spins the numbers for Monday, March 15.

[via press release from ABC]

Quick Take for Monday, March 15, 2010 (Fast Affiliate Live + Same Day Ratings)

Growing Throughout its Telecast, ABC News' "20/20 - Inside The Bachelor" Tops NBC's Original Dramas by 2.5 Million Viewers and 35% in Adults 18-49

"20/20" Posts its Best Adults 18-49 Number on Any Night Since November

ABC's "Castle" Delivers Series' Second-Highest Ever Repeat Numbers, While Topping NBC's Original "Law & Order" in Key Women

"20/20 - Inside the Bachelor: The Stories Behind the Rose" (8:00-10:00 p.m.)

ABC News' "A Special Edition of 20/20 - Inside the Bachelor: The Stories Behind the Rose" drew 8.0 million viewers and a 2.3 rating, 6 share among Adults 18-49. The ABC newsmagazine outperformed NBC's original dramas ("Chuck"/"Trauma") in the time period by 2.5 million viewers and 35% among young adults (5.5 million & 1.7/5 in Adults 18-49). "20/20" saw its audience build throughout the course of its telecast, growing by 1.2 million viewers (7.5 million to 8.7 million) and by 37% in Adults 18-49 (1.9/6 to 2.6/7) from its first half-hour to its final half-hour. "20/20" placed second from 8:00-10:00 p.m. among Women 18-34 (2.9/9) and Women 18-49 (3.4/9).

� "20/20" matched its highest Adults 18-49 performance on any night in over 4 months - since 11/6/09.

"Castle" (10:00-11:00 p.m.)

In Total Viewers (6.6 million) and Adults 18-49 (1.8/5), ABC's "Castle" achieved the series' second-highest repeat numbers ever. A replay telecast of the ABC drama tied an original telecast of NBC's "Law & Order" among Adults 18-49, while beating the NBC drama among Women 18-49 (2.4/7 vs. 2.1/6) and Women 25-54 (3.0/8 vs. 2.9/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/15/10.

  [march 2010]  

· 20/20 (ABC)

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