[03/17/10 - 03:44 PM]
Oxygen's "Bad Girls Club" Reunion Beats All Broadcast Networks in 10pm Hour Among Adults and Women 18-34
Oxygen spins the numbers for Tuesday, March 16.

[via press release from Oxygen]


Reunion Special Part One Delivers Explosive Record-Breaking Numbers For Most Watched Telecast Ever

"Love Games: Bad Girls Need Love Too" Debut Becomes Most Watched Series Premiere Ever Among All Key Demos

NEW YORK, March 17, 2010 - Oxygen's "Bad Girls Club" hit another remarkable milestone last night as part one of the reunion special beat all broadcast networks in the 10PM hour among key demos adults and women 18-34 according to Nielsen Media Research. The drama-filled season four reunion smashed all Oxygen records becoming the most watched telecast ever among all key demos including total viewers (2.663MM), W18-49 (1.378MM), A18-49 (1.776MM), W18-34 (1.007MM ), A18-34 (1.263MM) and A25-54 (1.116MM). Additionally, the show outperformed every program in all of primetime (8-11pm) in W18-34, except "American Idol" and "Lost."

The network has more to celebrate with the breakout premiere episode of the new dating competition series, "Love Games: Bad Girls Need Love Too." The new series made Oxygen history marking the highest rated and most watched series premiere among all key demos, total viewers (1,513,000), W18-49 (624,000), A18-49 (800,000), W18-34 (472,000) and A18-34 (604,000).

The season four "Bad Girls Club" reunion special was also the fourth telecast to draw over two million viewers for the cable network and the 14th telecast on Oxygen to draw over one million viewers in A18-49.

Other exceptional highlights adding to the night's success were present across Oxygen's digital platforms. For "Bad Girls Club," www.oxygen.com delivered double digit growth versus season three in unique visitors (+54%) and video streams (+64%). From the season four premiere through last night's reunion part one special, the "Bad Girls Club" website has logged 62MM page views and 7.5MM video streams. Season to date, OxygenLive, a first-ever live two screen experience for Oxygen's fans, saw tweets total 671,000 about "Bad Girls Club" during its interactive experience with last night's episode alone drawing 55, 000 tweets in one hour. Additionally, "Bad Girls Club" related terms made up 7 of the top 10 trending topics on Twitter is another credit to the night's overall successes.

"Bad Girls Club" reunion special part two airs Tuesday, March 23 at 10PM ET/PT, followed by episode two of "Love Games: Bad Girls Need Love Too" at 11PM ET/PT. Beginning March 30, "Love Games" will settle into its permanent time slot at 10PM ET/PT.

"Love Games: Bad Girls Need Love Too"

A spin-off of the record breaking series "Bad Girls Club," "Love Games: Bad Girls Need Love Too" features three former Bad Girls -- Amber (season three), Kendra (season four) and Sarah (season three) vying for the man of their dreams from a pool of 13 eligible bachelors. Each week the ladies, have the group of bachelors competing for their attention in a series of off-the-wall challenges and entertaining group dates. Amber, Kendra and Sarah must try to put their bad aside in an attempt to work together to narrow the field and identify the guy that's most ideal for them. The men that don't catch their eye and win their heart are eliminated weekly. Comedian Bret Ernst ("Wild West Comedy Show") hosts the eight one-hour episode series.

"Love Games" is produced by Bunim-Murray productions with Jonathan Murray, Gil Goldschein, Brandon Wilson and Jeff Schmidt serving as executive producers. Tess Gamboa is co-executive producer.

"Bad Girls Club"

Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? "Bad Girls Club" is produced by Bunim-Murray Productions.

Source: Nielsen Explorer, LS data

Digital Source: Omniture SiteCatalyst S4 vs. S3 comparison - 3/16/10 vs. 3/31/09, S4 Totals from 12/1/09-3/16/10; Twitter

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.

  [march 2010]  


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