or


[03/22/10 - 10:04 AM]
ABC Earns No. 2 on Sunday Among Adults 18-49 and Across All Key Women
ABC spins the numbers for Sunday, March 21.

[via press release from ABC]

Quick Take for Sunday March 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Earns No. 2 on Sunday Among Adults 18-49 and Across All Key Women

ABC's "Thin Ice" Grows from Part 1 to Part 2 Among Viewers and Young Adults

From 8-9pm, ABC's "Home Edition" Ranks as the Second-Most-Watched TV Show

"Housewives" Stands as Sunday's No. 1 Scripted TV Show for its 5th Straight Airing

ABC's Special Preview of "Jamie Oliver's Food Revolution" is No. 1 in Women 18-34

Sunday Night (7:00-11:00 p.m.)

Opposite CBS' NCAA Basketball Tournament-boosted lineup with an approximate 50-minute overrun into prime, ABC earned the No. 2 position on Sunday night among Adults 18-49 (2.1/6-tie) and across each of the key Women demographics: W18-34 (2.3/7), W18-49 (2.7/7) and W25-54 (3.3/8).

"Thin Ice" (7:00-8:00 p.m.)

Part 2 of the ABC's ice skating special, "Thin Ice," was up over Friday's Part 1 (8:00-9:00 p.m.) by 5% in Total Viewers (4.3 million vs. 4.1 million) and by 17% among Adults 18-49 (0.7/2 vs. 0.6/2).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Extreme Makeover: Home Edition" (7.4 million) ranked as the second-most-watched show in the 8 o'clock hour to CBS' NCAA Basketball Tournament-fueled "Amazing Race XVI," outdrawing Fox's "The Simpsons"/"The Cleveland Show" by 2.0 million viewers (5.4 million) and NBC's "Minute to Win It" by 2.2 million viewers (5.2 million). "Home Edition" also bested NBC's "Minute to Win It" in the hour by 11% in Adults 18-49 (2.0/5 vs. 1.8/5).

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite competition in the 9 o'clock hour, including CBS' "Undercover Boss," NBC's "The Apprentice" and Fox's "Family Guy"/"Sons of Tucson", ABC's "Desperate Housewives" took second to CBS with Total Viewers (10.8 million) and Adults 18-49 (3.5/8) and led its time slot across all key Women (W18-34/W18-49/W25-54). Among Adults 18-49, "Housewives" (3.5/8) defeated Fox's comedy block by 30% (2.7/7) and beat out NBC's first hour of a 2-hour "Celebrity Apprentice" by an even wider margin this week of 46% (2.4/6). "Housewives" stood as Sunday's No. 1 scripted TV show for its 5th consecutive broadcast in viewers and young adults.

"Jamie Oliver's Food Revolution - SP" (10:00-11:00 p.m.)

During the 10 o'clock hour opposite the second hour of NBC's "Celebrity Apprentice" and CBS' "Cold Case," ABC's special preview of "Jamie Oliver's Food Revolution" drew an average audience of 6.2 million viewers, finishing No. 1 in its hour with Women 18-34 (2.6/7-tie). Please Note: "Jamie Oliver's Food Revolution" moves to its regular Friday 9:00-10:00 p.m. time period this coming Friday (3/26/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/21/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· APPRENTICE, THE (NBC)
· CLEVELAND SHOW, THE (FOX)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· JAMIE OLIVER'S FOOD REVOLUTION (ABC)
· MINUTE TO WIN IT (GSN)
· SIMPSONS, THE (FOX)
· SONS OF TUCSON (FOX)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.