or


[03/24/10 - 03:25 PM]
Oxygen Is #1 Among All of Television at 10pm Among W18-34
Oxygen spins the numbers for Tuesday, March 23.

[via press release from Oxygen]

OXYGEN IS #1 AMONG ALL OF TELEVISION AT 10PM AMONG W18-34 FOR PART TWO OF "BAD GIRLS CLUB" REUNION SPECIAL

"Bad Girls Club" Season Four Is Network's Best Ever and New Series, "Love Games" Experiences Gains in Week 2

www.OxygenLive.com, Real Time Water Cooler Destination, Sees Triple Digit Growth Since Launch

NEW YORK - March 24, 2010 - After last night's reunion special and completion of season four, Oxygen's "Bad Girls Club" made history again and became the network's best performing series ever. The milestone comes as part two of the "Bad Girls Club" reunion special propelled Oxygen to the #1 network among all television at 10PM among W18-34, according to Nielsen Media Research. The telecast also outperformed almost every broadcast program in Primetime among W18-34, except "American Idol" and "Lost."

The last telecast of the season earned 1.359 million for W18-49, 1.055 MM for W18-34, 1.740 million for A18-49 and 2.622 million total viewers. It was also the fourth telecast to draw over one million A18-34, the sixth telecast to draw over one million A18-49, and the fifth telecast to draw over two million total viewers.

Compared to the season average of "Bad Girls Club" season 3, season 4 is up +70% for A18-49 (1,235,000), +75% for W18-49 (934,000), +71% for W18-34 (679,000), and +81% for total viewers (1,837,000). This was the first Oxygen original series to average over one million viewers, A18-49.

Coming off of Oxygen's highest rated and most watched series premiere among all key demos and total viewers, "Love Games: Bad Girls Need Love Too," was up +9% A18-49, up +11% W18-34 and up +9% W18-49 from its premiere last week.

"Bad Girls Club" season four also marked the launch of its groundbreaking real time water cooler destination, www.OxygenLive.com, that gives fans a chance to socialize, interact and react to a show as it airs. OxygenLive saw triple digit growth since its launch during "Bad Girls Club" season premiere. Since its launch in December 2009, Oxygenlive has grown +161%. The social experience has generated over 14 million page views and attracted 264,000 unique visitors. In addition, the show site experienced double-digit growth compared to season three with daily uniques for the "Bad Girls Club" site up +35% and video streams are up +60%. www.Oxygen.com also saw growth with daily uniques up +27% while video streams are up +81%.

OxygenLive is activated for all original Oxygen programming including the network's new dating competition show, "Love Games: Bad Girls Need Love Too," which moves to its regular timeslot on Tuesday, March 30 at 10pm ET/PT, and for the new season premiere of "Tori and Dean: Home Sweet Hollywood" when the show returns to its new home on Monday nights beginning April 5 at 10pm ET/PT, anchoring a second night of programming for the network.

Oxygen is pacing for its best first quarter ever on-air in Q12010.

Source: Omniture SiteCatalyst - Oxygen Live 12.1.09-3.23.10

Nielsen Explorer, LS data 12/01/09-3/23/10

About Oxygen:

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/23/16 - 08:30 AM]
Wednesday's Broadcast Ratings: "Big Brother" Returns on Top for CBS
The Eye snags the top spot in both total viewers and adults 18-49.

[06/22/16 - 12:23 PM]
OWN's New Original Drama Series "Greenleaf" Premieres as #1 Series Debut in Network History with Over 3 Million Viewers
OWN spins the numbers for Tuesday, June 21.

[06/22/16 - 08:55 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The Peacock easily wins the night in both total viewers and adults 18-49.

[06/21/16 - 10:16 AM]
28.3 Million Tune-In for 116th U.S. Open Championship Presented by FOX Sports
FOX Sports spins the numbers for Sunday, June 19.

[06/21/16 - 08:56 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Powers NBC to Victory
The Peacock wins the night in both total viewers and adults 18-49.

[06/21/16 - 07:43 AM]
GSN's "Skin Wars: Fresh Paint" Delivers Network's Highest Competitive Reality Series Premiere Ever Among Key Female Demos
GSN further spins the numbers for Wednesday, June 15.

[06/20/16 - 12:07 PM]
Freeform's "Baby Daddy" Grows for 2nd Straight Week to Near 1-Year Highs in Total Viewers and Key Demographics
Freeform further spins the numbers for Wednesday, June 15.

[06/20/16 - 11:23 AM]
ABC's 2016 NBA Finals Game 7 Draws 30.8 Million - Biggest Game Since 1998
ABC spins the numbers for Sunday, June 19.

[06/20/16 - 09:51 AM]
Destination America's "Ghosts of Shepherdstown" Is Network's Best Series Debut Ever for P2+ and HH
Destination America further spins the numbers for Sunday, June 12.

[06/20/16 - 09:21 AM]
Sunday's Broadcast Ratings: NBA Finals Conclude on Top for ABC
The Alphabet's coverage of Game 7 easily eclipses the night.