or


[03/26/10 - 09:39 AM]
ABC Is Thursday's Top Non-Sports Net
ABC spins the numbers for Thursday, March 25.

[via press release from ABC]

Quick Take for Thursday, March 25, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting its Best Results Since Mid-February, ABC is Thursday's Top Non-Sports Net

Delivering Strong Retention of its Week-Ago Return Numbers, for the 2nd Week in a Row "FlashForward" is the Most-Watched Series in the 8pm Hour

Thursday's No. 1 Series in Viewers and Adults 18-49, "Grey's Anatomy" Grows its Overall Audience from its Most Recent Original Telecast

Generating its Highest Numbers in 6 Weeks, ABC's "Private Practice" is the No. 1 Non-Sports Show in the 10pm Hour with Total Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

Opposite CBS' NCAA Sweet 16 Basketball coverage, ABC earned second place on Thursday among Total Viewers (8.8 million) and Adults 18-49 (2.8/8). The Net ranked a dominant No. 1 on the night across all key Women demos: W18-34 (3.4/10), W18-49 (4.0/11) and W25-54 (4.7/12).

� In viewers and young adults, ABC marked its strongest Thursday since early February � since 2/11/10.

"FlashForward" (8:00-9:00 p.m.)

For the 2nd week in a row, ABC's "FlashForward" (6.2 million) was the most-watched non-sports program in the 8 o'clock hour, outdrawing NBC's original comedies ("Community"/"Parks and Recreation") by 1.4 million viewers (4.8 million). Building audience throughout its broadcast, "FlashForward" gained 3% in Total Viewers (6.1 million to 6.3 million) and 12% in Adults 18-49 (1.7/6 to 1.9/6) from its first to second half-hour. In fact as it built during its telecast, "FlashForward" ranked as the No. 1 non-sports show at 8:30 p.m. in Adults 18-49 (1.9/6-tie).

� Delivering strong retention of its week-ago return to the time period, "FlashForward" held 96% of its Total Viewers week to week (6.2 million vs. 6.5 million) and 95% of its Adult 18-49 audience (1.8/6 vs. 1.9/6).

"Grey's Anatomy" (9:00-10:00 p.m.)

Building sharply on its lead-in, ABC's "Grey's Anatomy" finished as Thursday's No. 1 series telecast in Total Viewers (11.4 million) and Adults 18-49 (3.6/10). It was also the night's most-watched program overall, topping CBS' NCAA Basketball coverage in the preliminary Fast Affiliate Ratings. It was "Grey's" 16th time in 17 original broadcasts this season to qualify as Thursday's No. 1 scripted series with young adults.

� "Grey's Anatomy" was up from its most recent original airing by 5% among Total Viewers (10.9 million on 3/11/10).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked as the No. 1 non-sports program in 10 o'clock hour among Total Viewers (8.8 million) and Adults 18-49 (2.9/8). In addition, it was the 17th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot in Adults 18-34, Women 18-34 and Women 18-49.

� Growing for its 2nd straight original telecast, "Private Practice" was up from its most recent original airing by over 1.0 million viewers and by 4% in Adults 18-49 (7.7 million and 2.8/8 on 3/11/10). The ABC sophomore drama posted its strongest performance in 6 weeks � since 2/11/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/25/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· GREY'S ANATOMY (ABC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.

[07/13/16 - 09:12 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Edge Out Demo Competition
"America's Got Talent"-powered NBC falls just short of the annual telecast among adults 18-49.