ALMOST 8 MILLION TOTAL VIEWERS TUNE IN TO NICKELODEON'S 23rd ANNUAL KIDS' CHOICE AWARDS

Taylor Lautner, Miley Cyrus, First Lady Michelle Obama, iCarly, The Black Eyed Peas and Taylor Swift Nab Honors at Star-Studded Awards Show

Record-breaking 118 Million Votes Cast, Leading Nick.com to Highest Trafficked Day Ever in Page Views

Nickelodeon's Victorious Bows Big with 5.7 Million Total Viewers

NEW YORK-March 29, 2010-Nickelodeon's 23rd Annual Kids' Choice Awards (KCAs) hosted by Kevin James slimed its way to stand as the second biggest KCAs ever in the show's 23-year history, averaging 7.6 million total viewers (P2+) on Saturday, March 27, (8-9:30 p.m. ET/PT). With kids, the live telecast scored 10.5/3.7 million K2-11.

The star-studded telecast scored the most votes in the show's history�a record 118 million (+130%, over last year) votes were cast from Feb. 25 - March 27. Nick.com celebrated its highest trafficked day ever on March 27, driven by 38.4 million page views (+3%). The KCA site also garnered 2.2 million visits and 1.9 million unique visitors. The KCA live webcams also generated 1.5 million streams, up +240% over last year.

Nickelodeon's 23rd Annual Kids' Choice Awards featured First Lady Michelle Obama-who received the first-ever Big Help Award, presented by Miranda Cosgrove (iCarly) and Keke Palmer (True Jackson, VP); slimings for Tina Fey (30 Rock) and Steve Carell (The Office), and singer/songwriter Katy Perry. Also included were of Dev Patel (Slumdog Millionaire ,The Last Airbender); Cory Monteith (Glee); Jackson Rathbone (The Twilight Saga, Last Airbender); Lea Michele (Glee); Nicola Peltz (The Last Airbender); the cast of Nickelodeon's Big Time Rush; Lily Collins (The Blind Side); Winter Olympic gold medalists Apolo Ohno and Shaun White; Victoria Justice (Victorious); and George Lopez. The show also showcased musical performances by Rihanna and Justin Bieber.

This year's Kids' Choice Awards was followed by the debut of Victorious (Saturday, March 27, 9:30 p.m. [ET/PT]), which now ranks as the second biggest live-action series premiere in Nickelodeon's history (behind only Big Time Rush [Jan. 18, 8:30 p.m. ET/PT]), drawing 5.7 million total viewers (P2+). Starring Victoria Justice, the telecast also averaged 7.6/2.7 million K2-11 and held up to 76% of Nickelodeon's 23rd Annual Kids' Choice Awards audience across key demos.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).