or


[03/30/10 - 01:01 PM]
1q10 Wraps as Disney XD's Most-Watched Quarter of All Time
Disney XD spins the numbers for the first quarter of 2010.

[via press release from Disney XD]

Ratings Highlights for 1Q 2010 -- Final National Ratings

1Q10 Wraps as Disney XD's Most-Watched Quarter of All Time in Prime in Total Viewers and Target Kid Categories

Delivers the Largest Growth of All Kid-Targeting Cable Networks Across All Target Kid and Boy Demographics in Prime and Total Day

Launches Original Series "I'm in the Band" and "Kick Buttowski" to Record Ratings in Total Viewers and Across All Kid and Boy Demos

1Q 2010 Prime and Total Day Highlights

Fueled by the record-setting debuts of original series "Kick Buttowski" and "I'm in the Band," along with continued strong performances from key series "Zeke and Luther" and "Phineas and Ferb," Disney XD delivered its largest quarterly audience in the net's history in Prime (includes Toon Disney) in Total Viewers (319,000) and Boys 9-14 (66,000), and 2nd-most-watched quarter of all time in Kids 6-14 (156,000), Boys 6-14 (102,000), Kids 6-11 (122,000), Boys 6-11 (77,000) and Tweens 9-14 (97,000).

Impressively, Disney XD was the growth leader among all kid-targeting cable networks in Prime in Kids 6-14 (+29% - 156,000 vs. 121,000), Boys 6-14 (+32% - 102,000 vs. 77,000), Kids 6-11 (+22% - 122,000 vs. 100,000), Boys 6-11 (+22% - 77,000 vs. 63,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+47% - 66,000 vs. 45,000).

In Total Day, 1Q10 wrapped as Disney XD's most-watched 1Q on record across target measures including Total Viewers (265,000), Kids 6-14 (122,000) and Boys 6-14 (79,000). In addition, Disney XD was the quarter's growth leader among all kid cable networks in Kids 6-14 (+20% - 122,000 vs. 102,000), Boys 6-14 (+25% - 79,000 vs. 63,000), Kids 6-11 (+20% - 98,000 vs. 82,000), Boys 6-11 (+26% - 63,000 vs. 50,000), Tweens 9-14 (+22% - 72,000 vs. 59,000) and Boys 9-14 (+24% - 47,000 vs. 38,000).

1Q 2010 Programming Highlights

� In its debut on Monday, January 18, 2010, original series "I'm in the Band" (7:00 � 7:30 p.m.) launched as Disney's XD's No. 1 series premiere ever (includes Toon Disney) in Total Viewers (863,000), and at the time of its premiere qualified as the net's No. 1 series debut across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). Moreover, "I'm in the Band" posted the net's best numbers in the half-hour ever in Tweens 9-14 and Tween Boys.

� On Saturday, February 13, 2010, "Kick Buttowski" overtook "I'm in the Band" as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). In Total Viewers, it became the net's No. 1 animated series premiere ever (832,000) and ranked No. 2 overall, behind only "I'm in the Band."

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, 1Q10: 12/28/09-3/28/10; Year-Ago: 12/29/08-3/29/09, Live + 7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.). Kid-targeted networks excludes pre-school targeted Nick Jr.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.