or


[03/30/10 - 01:01 PM]
1q10 Wraps as Disney XD's Most-Watched Quarter of All Time
Disney XD spins the numbers for the first quarter of 2010.

[via press release from Disney XD]

Ratings Highlights for 1Q 2010 -- Final National Ratings

1Q10 Wraps as Disney XD's Most-Watched Quarter of All Time in Prime in Total Viewers and Target Kid Categories

Delivers the Largest Growth of All Kid-Targeting Cable Networks Across All Target Kid and Boy Demographics in Prime and Total Day

Launches Original Series "I'm in the Band" and "Kick Buttowski" to Record Ratings in Total Viewers and Across All Kid and Boy Demos

1Q 2010 Prime and Total Day Highlights

Fueled by the record-setting debuts of original series "Kick Buttowski" and "I'm in the Band," along with continued strong performances from key series "Zeke and Luther" and "Phineas and Ferb," Disney XD delivered its largest quarterly audience in the net's history in Prime (includes Toon Disney) in Total Viewers (319,000) and Boys 9-14 (66,000), and 2nd-most-watched quarter of all time in Kids 6-14 (156,000), Boys 6-14 (102,000), Kids 6-11 (122,000), Boys 6-11 (77,000) and Tweens 9-14 (97,000).

Impressively, Disney XD was the growth leader among all kid-targeting cable networks in Prime in Kids 6-14 (+29% - 156,000 vs. 121,000), Boys 6-14 (+32% - 102,000 vs. 77,000), Kids 6-11 (+22% - 122,000 vs. 100,000), Boys 6-11 (+22% - 77,000 vs. 63,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+47% - 66,000 vs. 45,000).

In Total Day, 1Q10 wrapped as Disney XD's most-watched 1Q on record across target measures including Total Viewers (265,000), Kids 6-14 (122,000) and Boys 6-14 (79,000). In addition, Disney XD was the quarter's growth leader among all kid cable networks in Kids 6-14 (+20% - 122,000 vs. 102,000), Boys 6-14 (+25% - 79,000 vs. 63,000), Kids 6-11 (+20% - 98,000 vs. 82,000), Boys 6-11 (+26% - 63,000 vs. 50,000), Tweens 9-14 (+22% - 72,000 vs. 59,000) and Boys 9-14 (+24% - 47,000 vs. 38,000).

1Q 2010 Programming Highlights

� In its debut on Monday, January 18, 2010, original series "I'm in the Band" (7:00 � 7:30 p.m.) launched as Disney's XD's No. 1 series premiere ever (includes Toon Disney) in Total Viewers (863,000), and at the time of its premiere qualified as the net's No. 1 series debut across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). Moreover, "I'm in the Band" posted the net's best numbers in the half-hour ever in Tweens 9-14 and Tween Boys.

� On Saturday, February 13, 2010, "Kick Buttowski" overtook "I'm in the Band" as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). In Total Viewers, it became the net's No. 1 animated series premiere ever (832,000) and ranked No. 2 overall, behind only "I'm in the Band."

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, 1Q10: 12/28/09-3/28/10; Year-Ago: 12/29/08-3/29/09, Live + 7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.). Kid-targeted networks excludes pre-school targeted Nick Jr.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.