or


[03/30/10 - 01:01 PM]
1q10 Wraps as Disney XD's Most-Watched Quarter of All Time
Disney XD spins the numbers for the first quarter of 2010.

[via press release from Disney XD]

Ratings Highlights for 1Q 2010 -- Final National Ratings

1Q10 Wraps as Disney XD's Most-Watched Quarter of All Time in Prime in Total Viewers and Target Kid Categories

Delivers the Largest Growth of All Kid-Targeting Cable Networks Across All Target Kid and Boy Demographics in Prime and Total Day

Launches Original Series "I'm in the Band" and "Kick Buttowski" to Record Ratings in Total Viewers and Across All Kid and Boy Demos

1Q 2010 Prime and Total Day Highlights

Fueled by the record-setting debuts of original series "Kick Buttowski" and "I'm in the Band," along with continued strong performances from key series "Zeke and Luther" and "Phineas and Ferb," Disney XD delivered its largest quarterly audience in the net's history in Prime (includes Toon Disney) in Total Viewers (319,000) and Boys 9-14 (66,000), and 2nd-most-watched quarter of all time in Kids 6-14 (156,000), Boys 6-14 (102,000), Kids 6-11 (122,000), Boys 6-11 (77,000) and Tweens 9-14 (97,000).

Impressively, Disney XD was the growth leader among all kid-targeting cable networks in Prime in Kids 6-14 (+29% - 156,000 vs. 121,000), Boys 6-14 (+32% - 102,000 vs. 77,000), Kids 6-11 (+22% - 122,000 vs. 100,000), Boys 6-11 (+22% - 77,000 vs. 63,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+47% - 66,000 vs. 45,000).

In Total Day, 1Q10 wrapped as Disney XD's most-watched 1Q on record across target measures including Total Viewers (265,000), Kids 6-14 (122,000) and Boys 6-14 (79,000). In addition, Disney XD was the quarter's growth leader among all kid cable networks in Kids 6-14 (+20% - 122,000 vs. 102,000), Boys 6-14 (+25% - 79,000 vs. 63,000), Kids 6-11 (+20% - 98,000 vs. 82,000), Boys 6-11 (+26% - 63,000 vs. 50,000), Tweens 9-14 (+22% - 72,000 vs. 59,000) and Boys 9-14 (+24% - 47,000 vs. 38,000).

1Q 2010 Programming Highlights

� In its debut on Monday, January 18, 2010, original series "I'm in the Band" (7:00 � 7:30 p.m.) launched as Disney's XD's No. 1 series premiere ever (includes Toon Disney) in Total Viewers (863,000), and at the time of its premiere qualified as the net's No. 1 series debut across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). Moreover, "I'm in the Band" posted the net's best numbers in the half-hour ever in Tweens 9-14 and Tween Boys.

� On Saturday, February 13, 2010, "Kick Buttowski" overtook "I'm in the Band" as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). In Total Viewers, it became the net's No. 1 animated series premiere ever (832,000) and ranked No. 2 overall, behind only "I'm in the Band."

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, 1Q10: 12/28/09-3/28/10; Year-Ago: 12/29/08-3/29/09, Live + 7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.). Kid-targeted networks excludes pre-school targeted Nick Jr.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/21/19 - 08:17 AM]
Wednesday's Broadcast Ratings: "Survivor" Tops Race in Viewers, Demos
CBS's two-episode telecast helps the network win the night in both categories.

[03/20/19 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Puts NBC Back on Top in Demos
The Peacock wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[03/19/19 - 08:09 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Off New Competition
The Peacock bests ABC's "American Idol" and FOX's "9-1-1" in total viewers and adults 18-49.

[03/18/19 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Powers ABC to Demo Victory
The Alphabet claims top adults 18-49 honors while CBS is the most-watched broadcaster.

[03/17/19 - 08:41 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Honors
"NBA Saturday Primetime on ABC" helps the Alphabet split the adults 18-49 crown.

[03/16/19 - 08:31 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Eye's mainstay "Blue Bloods" is the night's most-watched program.

[03/15/19 - 08:16 AM]
Thursday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Tops Viewers
FOX gets a boost among adults 18-49 with its coverage of the "iHeartRadio Music Awards."

[03/14/19 - 08:54 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "Empire" Return
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[03/13/19 - 09:57 AM]
TLC's Breakout Hit "Dr. Pimple Popper" Wraps Most Recent Season with the Finale Garnering a Series Ratings High
New episodes return this coming summer.

[03/13/19 - 08:09 AM]
Tuesday's Broadcast Ratings: ABC, "The Bachelor" Snap NBC's Demo Win Streak
The Peacock had won every Tuesday night among adults 18-49 thus far in 2019.

[03/12/19 - 08:08 AM]
Monday's Broadcast Ratings: "The Bachelor" Finale Puts ABC in Front
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network overall.

[03/11/19 - 08:19 AM]
Sunday's Broadcast Ratings: "American Idol" Tops Demos for ABC
The Alphabet takes home the adults 18-49 honors while CBS is the most-watched network.

[03/10/19 - 10:34 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown
The Peacock leads the night in total viewers, splits adults 18-49 honors with ABC.