or


[03/30/10 - 01:01 PM]
1q10 Wraps as Disney XD's Most-Watched Quarter of All Time
Disney XD spins the numbers for the first quarter of 2010.

[via press release from Disney XD]

Ratings Highlights for 1Q 2010 -- Final National Ratings

1Q10 Wraps as Disney XD's Most-Watched Quarter of All Time in Prime in Total Viewers and Target Kid Categories

Delivers the Largest Growth of All Kid-Targeting Cable Networks Across All Target Kid and Boy Demographics in Prime and Total Day

Launches Original Series "I'm in the Band" and "Kick Buttowski" to Record Ratings in Total Viewers and Across All Kid and Boy Demos

1Q 2010 Prime and Total Day Highlights

Fueled by the record-setting debuts of original series "Kick Buttowski" and "I'm in the Band," along with continued strong performances from key series "Zeke and Luther" and "Phineas and Ferb," Disney XD delivered its largest quarterly audience in the net's history in Prime (includes Toon Disney) in Total Viewers (319,000) and Boys 9-14 (66,000), and 2nd-most-watched quarter of all time in Kids 6-14 (156,000), Boys 6-14 (102,000), Kids 6-11 (122,000), Boys 6-11 (77,000) and Tweens 9-14 (97,000).

Impressively, Disney XD was the growth leader among all kid-targeting cable networks in Prime in Kids 6-14 (+29% - 156,000 vs. 121,000), Boys 6-14 (+32% - 102,000 vs. 77,000), Kids 6-11 (+22% - 122,000 vs. 100,000), Boys 6-11 (+22% - 77,000 vs. 63,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+47% - 66,000 vs. 45,000).

In Total Day, 1Q10 wrapped as Disney XD's most-watched 1Q on record across target measures including Total Viewers (265,000), Kids 6-14 (122,000) and Boys 6-14 (79,000). In addition, Disney XD was the quarter's growth leader among all kid cable networks in Kids 6-14 (+20% - 122,000 vs. 102,000), Boys 6-14 (+25% - 79,000 vs. 63,000), Kids 6-11 (+20% - 98,000 vs. 82,000), Boys 6-11 (+26% - 63,000 vs. 50,000), Tweens 9-14 (+22% - 72,000 vs. 59,000) and Boys 9-14 (+24% - 47,000 vs. 38,000).

1Q 2010 Programming Highlights

� In its debut on Monday, January 18, 2010, original series "I'm in the Band" (7:00 � 7:30 p.m.) launched as Disney's XD's No. 1 series premiere ever (includes Toon Disney) in Total Viewers (863,000), and at the time of its premiere qualified as the net's No. 1 series debut across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). Moreover, "I'm in the Band" posted the net's best numbers in the half-hour ever in Tweens 9-14 and Tween Boys.

� On Saturday, February 13, 2010, "Kick Buttowski" overtook "I'm in the Band" as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Tween Boys (231,000). In Total Viewers, it became the net's No. 1 animated series premiere ever (832,000) and ranked No. 2 overall, behind only "I'm in the Band."

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, 1Q10: 12/28/09-3/28/10; Year-Ago: 12/29/08-3/29/09, Live + 7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.). Kid-targeted networks excludes pre-school targeted Nick Jr.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.