or


[03/30/10 - 08:45 AM]
ABC Wins Monday and Castle Hits New Highs
ABC spins the numbers for Monday, March 29.

[via press release from ABC]

For 2nd Straight Week, ABC Wins Monday and Castle Hits New Highs

Some highlights for ABC's Monday night, ahead of the regular ratings release.

For the 2nd week in a row, ABC won Monday night (and all 6 half-hours of primetime), leading its nearest competition on the evening (CBS) by 11.6 million viewers (19.9 million vs. 8.3 million) and by 75% in Adults 18-49 (4.9/14 vs. 2.8/8). ABC was up over the year-ago Monday by 3.1 million viewers and by 20% in Adults 18-49 (16.8 million and 4.1/11 on 3/30/09). In fact over the past 2 weeks, ABC has delivered the Top 2 most-watched non-sports Mondays for any network in more than 3 years - since 1/15/07.

ABC's Dancing with the Stars registered as Monday's #1 TV program for the 2nd straight week with Total Viewers (22.6 million) and Adults 18-49 (5.5/15). Building steadily throughout its broadcast, DWTS soared to the top of its time period with viewers and young adults, drawing a bigger overall audience than CBS, NBC, Fox and CW combined (4-nets combined = 22.3 million). Excluding only premieres and finales, DWTS produced its 2nd-most-watched installment ever (pacing within 290k viewers of the show's biggest-ever non-premiere/non-finale audience).

For the 2nd consecutive week, ABC's Castle finished #1 in the 10 o'clock hour and achieved new series highs in both Total Viewers (14.5 million) and Adults 18-49 (3.7/10). The ABC sophomore drama overshadowed its original drama competition in the hour on NBC, more than doubling the overall audience of veteran Law & Order and leading by 106% in Adults 18-49 (L&O = 6.0 million and 1.8/5). Shooting up over its performance on the year-ago night in Total Viewers (+59%) and Adults 18-49 (+54%), Castle marked the series' highest-ever numbers for its 2nd straight airing.

Quick Take for Monday, March 29, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday for the 2nd Consecutive Week

ABC's "Dancing with the Stars" Wins Each of its Half-Hours and is Monday's No. 1 Program in Viewers and Adults 18-49 for the 2nd Straight Week

"DWTS" Draws a Larger Overall Audience From 8-10pm Than CBS, NBC, Fox and CW Combined

"Castle" Wins the 10 O'clock Hour and Hits Series Highs in Viewers and Young Adults for the 2nd Week in a Row

Monday Night (8:00-11:00 p.m.)

For the 2nd week in a row, ABC won Monday night (and all 6 half-hours of primetime), leading its nearest competition on the evening (CBS) by 11.6 million viewers (19.9 million vs. 8.3 million) and by 75% in Adults 18-49 (4.9/14 vs. 2.8/8). ABC was up over the year-ago Monday by 3.1 million viewers and by 20% in Adults 18-49 (16.8 million and 4.1/11 on 3/30/09). In fact over the past 2 weeks, ABC has delivered the Top 2 most-watched non-sports Mondays for any network in more than 3 years - since 1/15/07.

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" registered as Monday's No. 1 TV program for the 2nd straight week with Total Viewers (22.6 million) and Adults 18-49 (5.5/15). Building steadily throughout its broadcast, "DWTS" soared to the top of its time period with viewers and young adults, drawing a bigger overall audience than CBS, NBC, Fox and CW combined (4-nets combined = 22.3 million). Excluding only premieres and finales, "DWTS" produced its 2nd-most-watched installment ever (pacing within 290k viewers of the show's biggest-ever non-premiere/non-finale audience).

"Castle" (10:00-11:00 p.m.)

The conclusion of an explosive two-part "Castle" finished No. 1 in the 10 o'clock hour and achieved new series highs in both Total Viewers (14.5 million) and Adults 18-49 (3.7/10), taking the top spot for the 2nd consecutive week. The ABC sophomore drama overshadowed its original drama competition in the hour on NBC, more than doubling the overall audience of veteran "Law & Order" and leading by 106% in Adults 18-49 ("L&O" = 6.0 million and 1.8/5). Shooting up over its performance on the year-ago night in Total Viewers (+59%) and Adults 18-49 (+54%), "Castle" marked the series' highest-ever numbers for its 2nd straight airing.

� "Castle" delivered ABC's biggest audience in the time period with a regular scripted series telecast since 1996 and its top Adult 18-49 number since 2001 - since 4/22/96 and 5/5/03, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/29/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· LAW & ORDER (NBC)





most recent ratings | view all posts
[09/27/20 - 08:17 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Top Honors
The Alphabet leads the night in both total viewers and adults 18-49.

[09/26/20 - 08:04 AM]
Friday's Broadcast Ratings: ABC Tops Viewers; Shares Demo Crown with FOX, NBC
The Alphabet's "20/20" helps lead the night in both categories.

[09/25/20 - 08:16 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Splits Demos with CBS
The Eye's "Big Brother" is the only series to post year-to-year gains among adults 18-49.

[09/24/20 - 08:07 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Returns on Top in Demos
FOX's reality competition series however is down 44% from last year's opener in adults 18-49.

[09/23/20 - 08:15 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Tops Demo Race Over "America's Got Talent"
ABC leads the night in the key demographic while NBC is the most-watched network.

[09/22/20 - 03:00 PM]
For 2019-2020 Season, "Nightline" Delivers Most-Watched Season in 3 Years with Season-to-Season Gains in Total Viewers and Adults 25-54
ABC further spins the late-night numbers for the season to date.

[09/22/20 - 02:00 PM]
"48 Hours" Finishes Its 14th Consecutive Broadcast Year as Saturday's #1 Non-Sports Primetime Program
CBS further spins the numbers for the season to date.

[09/22/20 - 08:13 AM]
Monday's Broadcast Ratings: ABC Opens Season on Top with "Monday Night Football"
The Alphabet's simulcast of the ESPN series puts it in front among total viewers and adults 18-49.

[09/21/20 - 11:17 AM]
HGTV's "Windy City Rehab" Delivered Double-Digit L3 Ratings Growth Over Prior Six Weeks and YAGO on Tuesday, Sept. 15
HGTV further spins the numbers for Tuesday, September 15.

[09/21/20 - 10:21 AM]
"72nd Emmy(R) Awards" Delivers ABC's Largest Audience to Time Slot Since April
ABC spins the numbers for Sunday, September 20.

[09/21/20 - 08:57 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Puts NBC in Front
The network holds off the competition in both total viewers and adults 18-49.

[09/20/20 - 09:23 AM]
Saturday's Broadcast Ratings: ABC Stays in Front with "Saturday Night Football"
The Alphabet wins the evening in both total viewers and adults 18-49.

[09/19/20 - 08:24 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Top Demo Spot for FOX
The network stays in front among adults 18-49 while ABC is the most-watched broadcaster.

[09/18/20 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Tops Demos with "Big Brother"
The Eye takes home the adults 18-49 crown while ABC is the most-watched network.

[09/17/20 - 11:41 AM]
Travel Channel Boasts Highest Premiere for a Franchise with the Launch of New "Shock Docs" Series "Devil's Road: The True Story of Ed and Lorraine Warren"
Travel Channel further spins the numbers for Monday, September 7.