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Fringe Ratings Report: ABC Late-Night Programming
Week of March 22, 2010
ABC's "Kimmel" is Up Week to Week by 10% in Viewers and by 22% in
Adult 18-49, while Posting its Best Adults 18-34 Audience in 6 weeks
"JKL's" Monday Telecast Attracts the Show's Second Best
Adults 18-49 Performance on the Night in Over 1 Year
"JKL" Beats NBC's "Fallon" on Monday by 24% in Viewers and 16% in Adults 18-49
Weekly National Ratings:
During the week of March 22, 2010, ABC's "Jimmy Kimmel Live" saw week-to-week increases of 10% in Total Viewers (1.52 million vs. 1.38 million) and 22% in Adults 18-49 (649,000 vs. 531,000). In addition, "JKL" was up by 72% in Adults 18-34 (259,000 vs. 151,000), posting the late-night program's best Adult 18-34 number in 6 weeks - since w/o 2/8/10.
� On Monday (3/22/10), featuring actress Demi Lovato, host Tom Bergeron and musical guest The All-American Rejects, "JKL" turned its second-best performance on the night in Adults 18-49 (837,000) in over 1 year (behind only 3/1/10 which was also the re-premiere of Leno on "The Tonight Show") - since 3/2/09.
� ABC's "Jimmy Kimmel Live" beat NBC's "Late Night with Jimmy Fallon" on Monday by 24% in Total Viewers (1.92 million vs. 1.55 million) and by 16% in Adults 18-49 (837,000 vs. 722,000), topping the NBC late-night program in viewers on the night for the 2nd time in the last 3 Mondays.
� ABC's "JKL" topped TBS' "Lopez Tonight" on Monday by 108% in Total Viewers (1.92 million vs. 921,000) and by 48% in Adults 18-49 (837,000 vs. 565,000).
� "JKL's" Monday telecast stood in a virtual-tie with CBS' "The Late Late Show with Craig Ferguson" on the night in Total Viewers (1.92 million vs. 1.95 million) and in Adults 18-49 (837,000 vs. 853,000).
Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 3/22/10.
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