or


[04/02/10 - 09:38 AM]
ABC Ranks a Strong No. 1 on Thursday in Adults 18-34, Winning the Night by 16%
ABC spins the numbers for Thursday, April 1.

[via press release from ABC]

Quick Take for Thursday, April 1, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks a Strong No. 1 on Thursday in Adults 18-34, Winning the Night by 16%

Thursday's No. 1 TV show with Young Adults, "Grey's Anatomy" Dominates the 9 O'clock Hour Among Adults 18-34 and Adults 18-49

In the 10pm Hour, ABC's "Private Practice" Beats out CBS' "CSI" by 47% in Adults 18-34, Finishing as the No. 1 Scripted Show in the Slot for its 18th Straight Original

Thursday Night (8:00-11:00 p.m.)

ABC earned second place on Thursday among Total Viewers (7.5 million) and Adults 18-49 (2.5/8), while ranking a strong No. 1 among Adults 18-34 with a 16% advantage over second-place Fox (2.2/8 vs. 1.9/7).

Please Note: On the Thursday leading into Easter weekend and during Passover, overall Adult 18-49 TV usage levels were down a sharp -8% week to week (31.6 vs. 34.2).

"Grey's Anatomy" (9:00-10:00 p.m.)

Building sharply on its lead-in (+4.7 million viewers/+150% in AD18-49), ABC's "Grey's Anatomy" won its hour by 25% over its nearest competition in Adults 18-49 (3.5/10 vs. 2.8/8 � CBS' "The Mentalist") to rank as Thursday's No. 1 TV show in the key young Adult sales demo (tie). In addition, "Grey's" beat "The Mentalist" by 100% with Adults 18-34 (3.2/11 vs. 1.6/6). CBS flip-flopped the time period for "CSI" and "The Mentalist" on the night. It was "Grey's" 17th time in 18 original broadcasts this season to qualify as Thursday's No. 1 scripted series with young adults.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked a strong second to CBS' "CSI" in the 10 o'clock hour among Total Viewers (7.8 million) and Adults 18-49 (2.7/8), beating out NBC's "Marriage Ref" (5.3 million and 2.2/7) by a best-ever 2.5 million viewers and by 23% with young adults. The ABC sophomore series dominated the hour over its drama competition in Adults 18-34, beating "CSI" by 47% (2.2/8 vs. 1.5/8). In fact it was the 18th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot in Adults 18-34, as well as key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/1/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MARRIAGE REF, THE (NBC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.