[04/03/10 - 08:54 AM]
Jamie Oliver's Food Revolution Is #1 Series at 9p for 2nd Straight Friday
ABC spins the numbers for Friday, April 2.

[via press release from ABC]

Jamie Oliver's Food Revolution is #1 Series at 9p for 2nd Straight Friday

Please Note: On the Friday of Easter weekend and Passover, the overall Adult 18-49 TV usage level declined by a notable -9% week to week (27.6 vs. 30.2).

Jamie Oliver's Food Revolution (9-10pm):

Jumping over its lead-in at 9pm among Total Viewers (+19% million) and Adults 18-49 (+25%) and building throughout its telecast Jamie Oliver's Food Revolution ranked #1 in its hour among Adults 18-49 (1.5/5-tie) and among key Women: W18-34 (1.6/6) and W18-49 (2.0/7). In fact on all 3 measures, it was the new series' 2nd week in a row to register as #1 regular program in its time period. Among Adults 18-49, Food Revolution beat established original competition in the time period on CBS by 15% (Medium - 1.3/5) and on NBC by 7% (Dateline - 1.4/5).

� Food Revolution stood as Friday's #1 TV series with Women 18-34 for the 2nd week in a row. It also finished as the #2 TV program of the evening overall with Adults 18-49, running in a near-tie as the top-rated show (pacing within 1-tenth of a rating point of CBS' highly-promoted debut of Miami Medical in the 10pm hour).

� Despite facing lower overall viewing levels year to year on the night prior to Easter weekend, Jamie Oliver's Food Revolution improved the time period for ABC by 7% in Adults 18-49, over the year-ago night with original programming.

  [april 2010]  


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