or


[04/06/10 - 08:30 AM]
CBS Sports Scores in Ratings for 2010 Ncaa Men's Basketball National Championship Game
CBS spins the numbers for Monday, April 5.
[via press release from CBS]

CBS SPORTS SCORES IN RATINGS FOR 2010 NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME

National Championship Game Rating Ties as Best in 11 Years

Duke-Butler Thriller Up 34% From Last Year's Championship

CBS Sports' exclusive coverage of the 2010 NCAA Men's Basketball National Championship Game on Monday, April 5 (9:15-11:45 PM, ET) earned an average overnight household rating/share of 16.0/25, up 34% compared to last year's 11.9/19 (North Carolina-Michigan State) in the metered markets.

The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).

The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.

CBS Sports' average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year's 6.3/13 in the metered markets.

The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005.

CBS SPORTS' 2010 NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME VIEWERSHIP HIGHEST IN 13 YEARS

48.1 Million Viewers Tune In to All-or-Part of Duke's Epic Win

Overall NCAA Tournament Average Up 5% from 2009

CBS Sports' exclusive coverage of the 2010 NCAA Men's Basketball National Championship game on Monday, April 5 (9:15-11:41 PM, ET) scored in viewers as Nielsen Media Research reports that 48.1 million viewers (Persons 2+) watched all-or-part of CBS Sports' coverage of Duke defeating Butler, an increase of +17% vs. 41.2 million in 2009 (North Carolina-Michigan State)

The 48.1 million viewers is the highest number of viewers to watch all-or-part of the Championship game in 13 years when 50.0 million tuned in for the game between Arizona and Kentucky in 1997.

CBS Sports' broadcast of the Championship game earned an average fast national live + same day household rating/share of 14.2/23, up 31% from a 10.8/18 last year. The 14.2/23 is the highest rating since a 15.0/23 in 2005 (North Carolina-Illinois).

CBS Sports' overall tournament averaged a national household rating/share of a 6.0/13, up 5% compared to last year's 5.7/12.

Nielsen Media Research reports that 134.3 millions viewers watched all-or-part of CBS Sports' coverage of the 2010 NCAA Division I Men's Basketball Championship, up 4% from 128.9 million viewers last year. This year's 134.3 millions viewers is the highest number of viewers to watch all-or-part of the NCAA Men's Basketball Championship on CBS since 141.7 million viewers in 2005.





  [april 2010]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.
[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.
[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.
[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.
[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.
[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.
[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.
[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.
[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.
[10/15/25 - 04:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC in All Key Demos for the 3rd Straight Week
"Nightline" saw double-digit gains in the year-ago week in Adults 25-54 and Adults 18-49.
[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.
[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.
[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.
[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.
[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."