[04/06/10 - 09:16 AM]
Debut of Disney Channel's "Good Luck Charlie" Charms American Viewers
Disney Channel spins the numbers for Sunday, April 4.

[via press release from Disney Channel]

Ratings Highlights for Sunday, April 4, 2010 Final Ratings

Debut of Disney Channel's "Good Luck Charlie" Charms American Viewers

Launches as the Net's No. 1 Sunday Series Premiere Ever and its No. 1 Non-Sequel/Non-DCOM-Premiere-Driven Debut in Over 4 Years

Stands as the Week's No. 1 TV Telecast in Kids 6-11 and Tweens 9-14, and Cable's No. 1 Scripted Telecast in Total Viewers

Ranks as TV's No. 1 Scripted Show in the Half-Hour in Total Viewers, and TV's No. 1 Telecast in Kids 6-11 and Tweens 9-14

"Good Luck Charlie" (8:30-9:00 p.m.) The debut of Disney Channel original series "Good Luck Charlie" ranked as the net's No. 1 Sunday premiere on record in Total Viewers (4.7 million), Kids 6-11 (2.0 million/8.2 rating) and Tweens 9-14 (2.0 million/8.1 rating), and its most-watched series debut overall since the launch of spin-off series "The Suite Life on Deck" (9/26/08). "Good Luck Charlie" ranked as TV's No. 1 scripted show at 8:30 p.m. in Total Viewers (No. 1 cable overall), and was TV's No. 1 telecast for the week in Kids 6-11 and Tweens 9-14.

In addition, "Good Luck Charlie" was Disney Channel's most-watched non-sequel/non-DCOM-premiere-driven series premiere in Total Viewers, Kids 6-11 and Tweens 9-14 in more than 4 years � since "Hannah Montana" on Friday, 3/24/06.

� At 8:30 p.m., "Good Luck Charlie" ranked as TV's No. 1 scripted show in Total Viewers and defeated the nearest entertainment cable competition, Discovery ("Life," part 5), by a hefty 38% (4.7 million vs. 3.4 million).

� In target kids, "Good Luck Charlie" dominated its time period, more than tripling runner-up Cartoon Network in Kids 6-11 (266% - 2.0 million vs. 546,000), and quintupling runner-up Nick-at-Nite in Tweens 9-14 (406% - 2.0 million vs. 395,000).

� "Good Luck Charlie" surged over its half-hour "High School Musical 3: Senior Year" lead-in, increasing by 18% in Total Viewers (4.7 million vs. 4.0 million), by 43% in Kids 6-11 (2.0 million vs. 1.4 million) and by 33% in Tweens 9-14 (2.0 million vs. 1.5 million).

� "Good Luck Charlie" doubled the year-ago (4/5/09) time period average in Tweens 9-14 (100% - 2.0 million vs. 1.0 million) and posted hefty double-digit percent increases in Total Viewers (+81% - 4.7 million vs. 2.6 million) and Kids 6-11 (+82% - 2.0 million vs. 1.1 million).

(Source: Nielsen Media Research (National Ratings, 4/4/10; week of 3/29/10-4/4/10). Ratings based on national rating unless otherwise noted.

  [april 2010]  

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