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[04/09/10 - 11:48 AM]
The CW's "Vampire Diaries" Takes Wing with Big Week-To-Week Gains
The CW spins the numbers for Thursday, April 8.

[via press release from The CW]

THE CW'S "VAMPIRE DIARIES" TAKES WING WITH BIG WEEK-TO-WEEK GAINS

THE VAMPIRE DIARIES Posts Double-Digit Weekly Increases in All Key Categories

VAMPIRE DIARIES Delivers Largest Total Audience Since Feb. 11

VAMPIRE Continues To Reign with Female Teens, Winning in the Hour

SUPERNATURAL Scores Best Women Ratings in Over 2 Months

April 9, 2010 (Burbank, CA) - The CW's freshman hit THE VAMPIRE DIARIES scored dramatic week-to-week gains, with increases of 26% in women 18-34 (2.4/8), 20% in adults 18-34 (1.8/6), 25% in women 18-49 (2.0/6), 23% in adults 18-49 (1.6/5), 33% in female teens (2.8/11) and 25% in total viewers (3.5 million), according to preliminary live plus same day Nielsen ratings for Thursday, April 8, 2010. THE VAMPIRE DIARIES posted its largest total audience since 2/11/10.

Competitively, THE VAMPIRE DIARIES won the 8:00-9:00p.m. hour among female teens, and tied for second among women 18-34.

SUPERNATURAL scared up some strong women ratings last night, as the show posted its best women 18-34 (1.4/4) ratings since 2/4/10, and best women 18-49 (1.4/4) performance since 1/28/10.

SUPERNATURAL improved week-to-week by 17% in viewers (2.8mil) and 17% in women 18-34 and 27% in women 18-49.

THE CW'S "VAMPIRE DIARIES" TAKES WING WITH BIG WEEK-TO-WEEK GAINS

THE VAMPIRE DIARIES Posts Double-Digit Weekly Increases in All Key Categories

VAMPIRE DIARIES Delivers Best Women 18-34 Performance Since Feb. 4, and Largest Total Audience Since Feb. 11

VAMPIRE Continues To Reign with Female Teens, Winning in the Hour

SUPERNATURAL Scores Best Women Ratings in Over 2 Months

April 9, 2010 (Burbank, CA) - The CW's freshman hit THE VAMPIRE DIARIES scored dramatic week-to-week gains, with increases of 32% in women 18-34 (2.5/8), 20% in adults 18-34 (1.8/6), 25% in women 18-49 (2.0/6), 23% in adults 18-49 (1.6/5), 43% in female teens (3.0/12) and 25% in total viewers (3.5 million), according to final live plus same day Nielsen ratings for Thursday, April 8, 2010.

THE VAMPIRE DIARIES posted its best women 18-34 ratings since 2/4/10, and delivered its largest total audience and female teen performance since 2/11/10.

Competitively, THE VAMPIRE DIARIES won the 8:00-9:00p.m. hour among females 12-34 (2.6/9) and female teens. VAMPIRE DIARIES tied for second among women 18-34.

SUPERNATURAL scared up some strong women ratings last night, as the show posted its best women 18-34 (1.4/4) ratings since 2/4/10, and best women 18-49 (1.3/4) performance since 1/28/10.

SUPERNATURAL improved week-to-week by 17% in women 18-34, 18% in women 18-49 and 17% in viewers (2.8mil).





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· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





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