[04/27/10 - 10:09 AM]
One Tree Hill and "Gossip Girl" Combine to Lift the CW to Its Best Monday Since January
The CW spins the numbers for Monday, April 26.

[via press release from The CW]


ONE TREE HILL Returned Monday with Its Best Women 18-34 and Women 18-49 Ratings Since January

GOSSIP GIRL Delivers Largest Audience and Best Adults 18-49 Ratings Since December

GOSSIP GIRL Builds on ONE TREE HILL Lead-In in Key Demos

April 27, 2010 (Burbank, CA) - With the return of ONE TREE HILL and GOSSIP GIRL on the rise, The CW delivered its best Monday performance since January 18, 2010, among women 18-34 (2.3/6), women 18-49 (1.6/4) and adults 18-34 (1.5/4), according to preliminary live plus same day Nielsen ratings for Monday, April 26, 2010.

ONE TREE HILL delivered its best women demos since 1/25/10, in both women 18-34 (2.1/6) and women 18-49 (1.5/4). ONE TREE HILL was on-par with its most recent original in adults 18-34 (1.4/4).

GOSSIP GIRL had its largest total audience (2.0 mil), adults 18-49 (1.1/3) and women 18-49 (1.7/4) ratings since 12/7/2009.

GOSSIP GIRL improved on its previous original telecast (4/12/10) across the board, including 14% in women 18-34 (2.4/7), 21% in women 18-49 (1.7/4), 7% in adults 18-34 (1.5/4), 10% in adults 18-49 (1.1/3) and 10% in total viewers (2.04mil).

GOSSIP GIRL built on its ONE TREE HILL lead-in by 14% in women 18-34, 7% in adults 18-34, 13% in women 18-49 and 10% in adults 18-49.

  [april 2010]  


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