or


[04/30/10 - 08:54 AM]
ABC Turns in Its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks
ABC spins the numbers for Thursday, April 29.

[via press release from ABC]

ABC's Thursday Night

Some early info ahead of the regular press release.

ABC took second place on the opening night of the May Sweep among Total Viewers and Adults 18-49, while dominating Thursday with Women 18-34. In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

On its first original telecast since the beginning of April, ABC's Grey's Anatomy jumped 153% over its lead-in to win the 9pm hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's Grey's defeated second-place NBC by 15% (The Office/30 Rock), third-place CBS by 27% (CSI) and fourth-place Fox by 90% (Fringe). Grey's marked its 18th time in 19 original broadcasts this season to qualify as Thursday's #1 scripted series with Adults 18-49. Grey's posted its highest Adult 18-49 rating nearly 2 months - since 3/11/10.

ABC's Private Practice ran a strong second to CBS' The Mentalist in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for #1 in audience share), beating out NBC's Marriage Ref by a best-ever 3.4 million viewers and by 50%, respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating The Mentalist by 56%. In fact it was the 19th consecutive original telecast this season for Private Practice to register as the #1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). Private Practice delivered its top Adult 18-49 rating since early February - since 2/11/10.

Quick Take for Thursday, April 29, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Turns in its Strongest Thursday in Total Viewers and Adults 18-49 in 5 Weeks

"Grey's Anatomy" Dominates the 9 O'clock Hour Among Adults 18-49, Posting its Highest Young Adult Rating in Nearly 2 Months

ABC's "Private Practice" Delivers its Top Adults 18-49 Rating Since Early February

Thursday Night (8:00-11:00 p.m.)

ABC took second place on the opening night of the May Sweep among Total Viewers (7.8 million) and Adults 18-49 (2.8/8), while dominating Thursday with Women 18-34 (3.6/11). In Total Viewers and Adults 18-49, ABC marked its 2nd straight week of gains on the night with its strongest Thursday in 5 weeks - since 3/25/10.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original telecast since the beginning of April, ABC's "Grey's Anatomy" jumped 153% over its lead-in to win the 9:00 p.m. hour by strong margins among Adults 18-49. During the 9 o'clock hour, ABC's "Grey's" (3.8/11) defeated second-place NBC by 15% (3.3/9 - "The Office"/"30 Rock"), third-place CBS by 27% (3.0/8 - "CSI") and fourth-place Fox by 90% (2.0/6 - "Fringe"). "Grey's" marked its 18th time in 19 original broadcasts this season to qualify as Thursday's No. 1 scripted series with Adults 18-49. "Grey's" posted its highest Adult 18-49 rating in nearly 2 months - since 3/11/10.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ran a strong second to CBS' "The Mentalist" in 10 o'clock hour among Total Viewers and Adults 18-49 (tied for No. 1 in audience share), beating out NBC's "Marriage Ref" by a best-ever 3.4 million viewers (7.8 million vs. 4.4 million) and by 50% (3.0/9 vs. 2.0/6), respectively. The ABC sophomore drama dominated the hour over its CBS drama competition with Adults 18-34, beating "The Mentalist" by 56% (2.8/8 vs. 1.8/6). In fact it was the 19th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot among Adults 18-34, as well as key Women (W18-34/W18-49). "Private Practice" delivered its top Adult 18-49 rating since early February - since 2/11/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/29/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· FRINGE (FOX)
· GREY'S ANATOMY (ABC)
· MARRIAGE REF, THE (NBC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)











most recent ratings | view all posts
[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.