[06/02/10 - 01:11 PM]
History(Tm) Posts Best May in Network History
History spins the numbers for the month of May.

[via press release from History]



New York, June 2, 2010 - With the overwhelming success of AMERICA THE STORY OF US, and the continued growth of regularly scheduled series' PAWN STARS and AMERICAN PICKERS, HISTORY(TM) experienced its best May of all time with year over year increases in all key demos. In addition, HISTORY's monthly prime average ranked in the top 5 among all four key demographics vs. ad supported cable for the fourth straight month.

· How May 2010 ranks vs. ALL MAYS since HISTORY began being measured and vs. 2009:

· #1 A25-54 impressions (716,000) (+28% vs. 2009)

· #1 A18-49 impressions (630,000) (+24% vs. 2009)

· #1 A18-34 impressions (253,000) (+27% vs. 2009)

· #1 M25-54 impressions (477,000) (+26% vs. 2009)

· #1 M18-49 impressions (415,000) (+18% vs. 2009)

· #1 M18-34 impressions (165,000) (+25% vs. 2009)

· #1 Total Viewers (1.5 million) (+ 36% vs. 2009)

AMERICA THE STORY OF US was a big part of May's success. As previously announced the first night was watched by 5.7 million total viewers and drew a 4.0 household rating and was the highest rated, most watched special in network history.

AMERICA THE STORY OF US through 5 weeks garnered:

· 3.7 million total viewers

· 1.8 million A25-54 impressions

· 1.6 million A18-49 impressions

· 1.1 million M25-54 impressions

· 1.1 million M18-49 impressions

In addition, in May, AMERICA THE STORY OF US propelled HISTORY to the top cable network in its time slot across all key metrics (excluding Sports).

AMERICA THE STORY OF US was an epic six-night television event which culminated on Memorial Day.

HISTORY(TM) and HISTORY HD(TM) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Battle 360, How The Earth Was Made, Ice Road Truckers, Pawn Stars and The Universe, as well as acclaimed specials including 102 Minutes That Changed America, America the Story of Us; 1968 with Tom Brokaw, King, Life After People, Nostradamus: 2012, Star Wars: The Legacy Revealed and WWII in HD. HISTORY has earned four Peabody Awards, seven Primetime Emmy� Awards, 12 News & Documentary Emmy� Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History� campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY web site, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games and more.

  [june 2010]  


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