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[06/08/10 - 08:51 AM]
ABC Wins Monday as the Bachelorette Grows
ABC spins the numbers for Monday, June 7.

[via press release from ABC]

ABC Wins Monday as The Bachelorette Grows

Some early points on ABC's Monday, ahead of the regular press release.

With The Bachelorette and True Beauty, ABC won Monday night among Adults 18-49, pacing 15% ahead of its nearest competition (CBS) and beating out NBC's summer premieres (2-hour Last Comic Standing/debut of Persons Unknown) by 28% and Fox's summer premieres (Lie to Me/The Good Guys) by 44%.

· ABC was up over the year-ago Monday among Total Viewers for the 2nd week in a row.

From 8-10pm, ABC's The Bachelorette ranked #1 in its 2-hour time period for the 2nd week in a row in both Total Viewers and Adults 18-49. The ABC unscripted series also won its 2-hour slot for the 3rd consecutive week among its core audience of Women 18-34.

· ABC's The Bachelorette posted year-to-year Total Viewer gains for the 3rd week running. The Bachelorette was up week to week by 4% in both Total Viewers and Adults 18-49.

During the 10 o'clock hour, ABC's True Beauty finished #1 among young adults (AD18-34/AD18-49). The ABC unscripted series also won its slot for the 2nd straight week across all key Women (W18-34/W18-49/W25-54).

Quick Take for Monday, June 7, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Adults 18-49, Beating CBS by 15%, NBC by 28% and Fox by 44%

No. 1 in its 2-Hour Time Slot, ABC's "The Bachelorette" is Up Week to Week and Year to Year in Both Total Viewers and Adults 18-49

"True Beauty" Tops Series Debut of NBC's "Persons Unknown" By 16% in Total Viewers and by 43% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "True Beauty," ABC won Monday night among Adults 18-49 (2.3/7), pacing 15% ahead of its nearest competition (2.0/6 - CBS) and beating out NBC's summer premieres (1.8/5 - 2-hour "Last Comic Standing"/debut of "Persons Unknown") by 28% and Fox's summer premieres (1.6/5 - "Lie to Me"/"The Good Guys") by 44%.

· ABC was up over the year-ago Monday (6/8/09) among Total Viewers (6.9 million 6.4 million) for the 2nd week in a row.

"The Bachelorette" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelorette" ranked No. 1 in its 2-hour time period for the 2nd week in a row in both Total Viewers (7.9 million) and Adults 18-49 (2.6/8). The ABC unscripted series also won its 2-hour slot for the 3rd consecutive week among its core audience of Women 18-34 (3.4/11).

· In Total Viewers and Adults 18-49, ABC's "The Bachelorette" posted year-to-year gains for the 3rd week running. In addition, "The Bachelorette" was up week to week by 4% in both Total Viewers and Adults 18-49 (7.6 million and 2.5/7 in Adults 18-49 on 5/31/10).

"True Beauty" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "True Beauty" finished No. 1 among Adults 18-49 (1.9/5-tie) and Adults 18-34 (1.6/5). The ABC unscripted series also won its slot for the 2nd straight week across all key Women (W18-34/W18-49/W25-54).

· "True Beauty" topped the series debut of NBC's "Person's Unknown" by 16% in Total Viewers (5.0 million vs. 4.3 million) and by 46% in Adults 18-49 (1.9/5 vs. 1.3/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 6/07/10.





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· BACHELORETTE, THE (ABC)
· GOOD GUYS, THE (FOX)
· LAST COMIC STANDING (NBC)
· LIE TO ME (FOX)
· PERSONS UNKNOWN (NBC)
· TRUE BEAUTY (ABC)





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